Listing #90968
Affiliate / Amazon Associates — Outdoors
- Asking price
- $398,739
- Monthly profit
- $12,307
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $568.02
Same monetization · Similar price and profit
Listing #95754
Live listingAmazon Associates / Display Advertising — Home
Independent analysis by Digital Deal Research · Listing data: Empire Flippers
Asking price
$340,608
Monthly profit
$10,644
Seller-reported monthly average
Owner workload
20 hrs / week
Seller-reported
Listing multiple
2.7× annual profit
Marketplace: 32× monthly SDE
- Monthly revenue
- $12,473
- Seller-reported monthly average
- Profit margin
- 85%
- Business age
- 5 years
- Days on marketplace
- 98
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Research snapshot
What the disclosed figures show
DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 7 points
Worth investigating
- Recent 3-month average profit is 2% below the preceding 3 months.
- Annual profit yield is below the median of comparable listings.
Supporting signals
- All 12 disclosed months were profitable.
- Business has been generating revenue for 5 years.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.
$0$5.0K$10K$15K$20K
Aug'25SepOctNovDecJan'26FebMarAprMayJunJul
Show monthly figures
| Month | Gross revenue | Net profit |
|---|---|---|
| Aug 2025 | $15,127 | $12,841 |
| Sep 2025 | $17,124 | $14,838 |
| Oct 2025 | $14,450 | $12,664 |
| Nov 2025 | $13,295 | $11,509 |
| Dec 2025 | $14,341 | $12,527 |
| Jan 2026 | $12,232 | $10,060 |
| Feb 2026 | $9,828 | $7,992 |
| Mar 2026 | $10,589 | $8,752 |
| Apr 2026 | $12,060 | $10,223 |
| May 2026 | $10,374 | $8,188 |
| Jun 2026 | $10,282 | $8,446 |
| Jul 2026 | $9,976 | $9,690 |
- Disclosed history
- 12 months
- TTM profit
- $127,728
- TTM revenue
- $149,680
- Median monthly profit
- $10,141
- Profitable months
- 12 of 12
- Best month
- $14,838
- Weakest month
- $7,992
- Recent 3m vs prior 3m
- -2%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
37.5%
Annual profit ÷ asking price
Simple payback
32 mo
At current monthly profit
Implied profit / owner hour
$122.82
Based on seller-reported workload · 87 owner hours / month
Downside scenarios
These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $10,644 | 37.5% | 32 mo |
| -10% profit | $9,580 | 33.8% | 35.6 mo |
| -20% profit | $8,515 | 30.0% | 40 mo |
| -30% profit | $7,451 | 26.2% | 45.7 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 25 other Amazon Associates, Display Advertising, Subscription and Affiliate listings
| Metric | This listing | Peer median |
|---|---|---|
| Asking price | $340,608 | $230,191 |
| Monthly profit | $10,644 | $10,040 |
| Listing multiple (monthly) | 32.0× | 29.0× |
| Annual profit yield | 37.5% | 41.7% |
| Simple payback | 32 mo | 28.8 mo |
| Owner workload | 20 hrs | 10 hrs |
| Profit margin | 85% | 73% |
- Higher owner workload than 76% of comparable listingsn=25
- Lower annual yield than 60% of comparable listingsn=25
- Slower payback than 60% of comparable listingsn=25
- Higher asking multiple than 68% of comparable listingsn=25
The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Worth investigating
- Recent 3-month average profit is 2% below the preceding 3 months.
- Annual profit yield is below the median of comparable listings.
- Listing multiple is above the median of comparable listings.
- Owner workload is above the median of comparable listings.
- Listing has been on the marketplace for 98 days.
Supporting signals
- All 12 disclosed months were profitable.
- Business has been generating revenue for 5 years.
Marketplace disclosure
Owner workload reported by the seller
20hours per week reported by the seller — about 87 hours per month.
Recurring tasks disclosed by the seller
- Developing recipes and producing food photography
- Reviewing, final-checking, and publishing content
- Managing the editorial calendar and planning upcoming content
- Overseeing the team and assigning tasks through Trello
- Writing and scheduling the Flodesk email newsletter
- Monitoring analytics, ad and affiliate performance, and updating older articles and content strategy
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
This online business specializes in healthy, family-friendly recipes that cater to a diverse and loyal audience. The main focus is display ads - making site pageviews / site visitors the main driver of revenue. Secondary revenue can be earned from Amazon Associates and a newly launched paid membership program. The site saw significant traffic growth during the Web Stories wave in 2023, showcasing its ability to attract a substantial audience. Despite facing challenges from search engine updates, the business has maintained profitability with established systems and a competent team in place, ensuring a seamless transition for any new owner. …Read full seller summaryShow less
This online business specializes in healthy, family-friendly recipes that cater to a diverse and loyal audience. The main focus is display ads - making site pageviews / site visitors the main driver of revenue. Secondary revenue can be earned from Amazon Associates and a newly launched paid membership program. The site saw significant traffic growth during the Web Stories wave in 2023, showcasing its ability to attract a substantial audience. Despite facing challenges from search engine updates, the business has maintained profitability with established systems and a competent team in place, ensuring a seamless transition for any new owner. The business boasts a robust social media presence with a primary focus on Pinterest, driving substantial evergreen traffic, alongside active engagements on Facebook and Instagram. These platforms, combined with a strong email marketing strategy continuously drive repeat traffic and engage the community around seasonal content and new recipes. Disclaimer: Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible of checking the site's traffic level before purchasing the listing.
Transition
Seller supportThe seller is willing to offer 60 days of post-sale support via email and scheduled phone/video calls, as reasonably needed, to ensure a smooth transition. This includes guidance on day-to-day operations, workflows, content production and publishing, Pinterest strategy, and account transfers, as well as assistance transferring the website, documentation, SOPs, branding assets, business accounts, and introductions to the current VA and prior photographers if desired.
Reason for saleThe Seller would like to explore other opportunities.
What is included
- Primary Domain
- Branded Emails (...@domain.com)
- Branded Email 2
- Raptive
- Amazon Associates
- VA
- Photographer Contacts
- Copyright
- Email Marketing Software
- Email List
- All Images & Copy Materials
- SOPs
- Canva
- Wordpress Premium Plugins
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- Expanding short-form social media content across Instagram, TikTok, Pinterest, and YouTube Shorts
- Growing the email list with lead magnets, guides, and stronger product promotions
- Promoting the membership with exclusive meal plans, printables, and premium content
- Launching more digital products like eBooks, meal plans, printables, and cooking guides
- Pursuing sponsored partnerships with food and kitchen brands for recipes and campaigns
Seller-disclosed risks
- Google algorithmic changes could cause traffic to fluctuate.
- The main affiliate offers being changed, removed, or updated could affect commissions.
- Google updates to ranking factors may influence future traffic performance.
- Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
Business profile
Operating details
- Primary markets
- US, CA, GB
- Registered in
- EE
- Customer type
- B2C
- Trademark
- None disclosed
- Private blog network
- Not used
Amazon / marketplace metrics
- Brand Registry
- Not enrolled
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #86696
Amazon Associates / Affiliate — Outdoors
- Asking price
- $174,057
- Monthly profit
- $6,044
- Owner workload
- 6 hrs / week
- Implied profit / owner hour
- $232.46
Same monetization · Similar price and profit
Listing #96067
Affiliate / Amazon Associates — Personal Care
- Asking price
- $178,446
- Monthly profit
- $5,508
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $254.22
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
- Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.