Evergreen reference library
Online Business Models
Reviewed reference profiles for the monetization models represented in current marketplace inventory. A listing can use several models, so profile counts overlap.
Reviewed profiles
Business model reference pages
Affiliate
How affiliate businesses earn commissions from referred customers and depend on traffic, attribution, merchant programs, content quality and channel diversification.
- Current listings
- 10
- Median multiple
- 30.5× monthly
Agency
How agency businesses create value through client relationships, retainers, project delivery, staff utilization, sales pipelines and repeatable service processes.
- Current listings
- 5
- Median multiple
- 26.0× monthly
Amazon Associates
How Amazon Associates businesses earn referral commissions and depend on Amazon program terms, attribution, product mix, compliance and traffic quality.
- Current listings
- 8
- Median multiple
- 32.0× monthly
Amazon FBA
How Amazon FBA businesses operate, make money and depend on inventory, suppliers, advertising, account health and Amazon fulfillment.
- Current listings
- 79
- Median multiple
- 31.5× monthly
Amazon FBM
How Amazon Fulfilled by Merchant businesses operate when the seller controls storage, packing, shipping and much of the fulfillment workflow.
- Current listings
- 16
- Median multiple
- 30.0× monthly
Amazon KDP
How Kindle Direct Publishing businesses earn ebook and print royalties from catalogs while depending on rights ownership, discoverability, advertising and account health.
- Current listings
- 12
- Median multiple
- 28.0× monthly
Amazon Merch
How Amazon Merch on Demand businesses monetize original designs through print-on-demand products while depending on intellectual property, catalog quality and Amazon account compliance.
- Current listings
- 5
- Median multiple
- 36.0× monthly
Application
How app businesses monetize through paid downloads, subscriptions, ads or in-app purchases and depend on code, app-store policies, retention and developer continuity.
- Current listings
- 4
- Median multiple
- 32.0× monthly
Digital Product
How digital-product businesses sell downloadable or online assets and depend on intellectual property, traffic, product relevance, platforms and content maintenance.
- Current listings
- 13
- Median multiple
- 24.0× monthly
Display Advertising
How content publishers monetize pageviews through advertising and depend on traffic quality, audience geography, RPM, search exposure and ad-network relationships.
- Current listings
- 12
- Median multiple
- 29.0× monthly
Dropshipping
How dropshipping businesses sell products without normally holding inventory, while depending on suppliers, delivery quality, customer acquisition and platform/payment reliability.
- Current listings
- 8
- Median multiple
- 29.0× monthly
eCommerce
A broad reference to online retail businesses covering storefronts, marketplaces, inventory, fulfillment, acquisition, retention and working capital.
- Current listings
- 51
- Median multiple
- 30.0× monthly
Info Product
How businesses sell paid knowledge such as courses, guides and educational programs while depending on creator credibility, funnels, content freshness and customer outcomes.
- Current listings
- 3
- Median multiple
- 30.0× monthly
Lead Generation
How lead-generation businesses create customer enquiries and monetize them through referral, pay-per-lead or client arrangements while depending on traffic quality, attribution and compliance.
- Current listings
- 1
- Median multiple
- 36.0× monthly
Newsletter
How newsletter businesses monetize email audiences through sponsorships, paid subscriptions, advertising and affiliate revenue while depending on list quality and deliverability.
- Current listings
- 2
- Median multiple
- 26.5× monthly
SaaS
How software-as-a-service businesses are evaluated through recurring revenue, churn, retention, product economics, code ownership and technical dependency.
- Current listings
- 6
- Median multiple
- 37.5× monthly
Service
How online service businesses depend on client delivery, labor, pricing, recurring work, owner involvement, contracts and process documentation.
- Current listings
- 7
- Median multiple
- 36.0× monthly
Subscription
How recurring-revenue businesses work across software, content and physical products, with a focus on MRR, churn, retention, billing and cohort economics.
- Current listings
- 13
- Median multiple
- 30.0× monthly
Subscription Box
How subscription-box businesses combine recurring billing with physical product procurement, curation, inventory, fulfillment, shipping and retention.
- Current listings
- 0
- Median multiple
- —
YouTube
How YouTube channel businesses monetize audiences through ads and other revenue streams while depending on content production, platform policies and audience durability.
- Current listings
- 15
- Median multiple
- 24.0× monthly
Scope
Models, not niches or listings
This library identifies how a business earns revenue. Niche labels describe the market it serves, while acquisition briefs describe individual businesses currently for sale. Unknown marketplace labels remain unmapped until an explicit canonical definition is approved.