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Listing #96067

Live listing

Affiliate / Amazon Associates — Personal Care

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$178,446

Monthly profit

$5,508

Seller-reported monthly average

Owner workload

5 hrs / week

Seller-reported

Listing multiple

2.7× annual profit

Marketplace: 32× monthly SDE

Monthly revenue
$7,188
Seller-reported monthly average
Profit margin
77%
Business age
6 years
Days on marketplace
82

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 7 points

Worth investigating

  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 28% above the preceding 3 months.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$5,057$4,531
Nov 2025$6,818$6,583
Dec 2025$5,582$4,649
Jan 2026$7,302$3,738
Feb 2026$10,058$9,191
Mar 2026$6,200$5,074
Apr 2026$8,629$5,198
May 2026$6,958$4,472
Jun 2026$6,387$4,534
Jul 2026$7,887$6,173
Aug 2026$7,580$6,596
Sep 2026$7,796$5,352
Disclosed history
12 months
TTM profit
$66,091
TTM revenue
$86,254
Median monthly profit
$5,136
Profitable months
12 of 12
Best month
$9,191
Weakest month
$3,738
Recent 3m vs prior 3m
+28%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

37.0%

Annual profit ÷ asking price

Simple payback

32.4 mo

At current monthly profit

Implied profit / owner hour

$254.22

Based on seller-reported workload · 22 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$5,50837.0%32.4 mo
-10% profit$4,95733.3%36 mo
-20% profit$4,40629.6%40.5 mo
-30% profit$3,85625.9%46.3 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 21 other Affiliate, Amazon Associates, Display Advertising and Other listings

MetricThis listingPeer median
Asking price$178,446$230,191
Monthly profit$5,508$10,040
Listing multiple (monthly)32.0×26.0×
Annual profit yield37.0%45.5%
Simple payback32.4 mo26.4 mo
Owner workload5 hrs10 hrs
Profit margin77%84%
  • Lower owner workload than 69% of comparable listingsn=21
  • Lower annual yield than 71% of comparable listingsn=21
  • Slower payback than 71% of comparable listingsn=21
  • Higher asking multiple than 74% of comparable listingsn=21

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 28% above the preceding 3 months.
  • Business has been generating revenue for 6 years.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 69% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

5hours per week reported by the seller — about 22 hours per month.

Recurring tasks disclosed by the seller

  • Managing inbound partnership and sponsorship enquiries
  • Overseeing the editorial process

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for an established digital publishing company operating two websites with a primary focus on the women's health and wellness space, and a secondary property focused on mental health. There are hundreds of medically reviewed articles, a long-running community forum (Dating back to 2007 with over 15,000 user generated posts!), and an experienced contributor network. Revenue is generated through a diversified mix of affiliate partnerships, Amazon Influencer income, sponsorships, and advertising. Traffic is driven primarily by organic search, supported by a strong backlink profile, high domain authority, and content that has earned citations from major publications. …Read full seller summaryShow less

This listing is for an established digital publishing company operating two websites with a primary focus on the women's health and wellness space, and a secondary property focused on mental health. There are hundreds of medically reviewed articles, a long-running community forum (Dating back to 2007 with over 15,000 user generated posts!), and an experienced contributor network. Revenue is generated through a diversified mix of affiliate partnerships, Amazon Influencer income, sponsorships, and advertising. Traffic is driven primarily by organic search, supported by a strong backlink profile, high domain authority, and content that has earned citations from major publications. The business has invested heavily in editorial quality, with medically reviewed content, detailed review processes, and established operating procedures that create meaningful barriers to entry. In addition to its websites, the business owns audience assets including an email database, social media accounts, YouTube channels, and Amazon Influencer content, providing multiple touchpoints for future growth. Notably - the primary domain in this two site package shows history back to 1996 in the wayback machine.

Transition

Seller supportThe seller is willing to offer 30 days of hands-on transition support, followed by an additional 90 days of availability for one-off questions or issues as they arise. The seller wants to ensure the site and existing partner relationships are well supported during the transition.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Secondary Domains
  • Additional Domain/Website
  • Amazon Associates Account
  • Amazon Influencer Account
  • Affiliate Accounts
  • Email Marketing Software
  • Email List
  • All Images & Copy Materials
  • SOPs
  • Software Tools
  • Proprietary Industry Contacts/Workflows

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding into untapped categories and women’s health editorial hubs
  • Scaling multi-layer paid partnerships, reviews, backlinks, PR, and hybrid affiliate campaigns
  • Repurposing existing reviews and videos into short-form social content across Instagram and TikTok
  • Monetizing Reddit strategically to drive traffic, backlinks, authority signals, and brand visibility
  • Reviving Amazon Influencer storefronts and video content to diversify affiliate revenue streams
  • Deploying selective paid traffic toward high-margin, high-conversion products for stronger ROI

Seller-disclosed risks

  • Google algorithmic changes could cause traffic to fluctuate.
  • The main affiliate offers being changed, removed, or updated could affect commissions.

Business profile

Operating details

Primary markets
US, GB, CA
Registered in
US
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

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$206,584
Monthly profit
$6,376
Owner workload
10 hrs / week
Implied profit / owner hour
$147.14

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Listing #86696

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Asking price
$174,057
Monthly profit
$6,044
Owner workload
6 hrs / week
Implied profit / owner hour
$232.46

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Listing #95754

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Asking price
$340,608
Monthly profit
$10,644
Owner workload
20 hrs / week
Implied profit / owner hour
$122.82

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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