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Listing #96067

Empire FlippersLive listing

Affiliate / Amazon Associates — Personal Care

  • Affiliate
  • Amazon Associates
  • Display Advertising
  • Other
  • Personal Care
  • Lifestyle
  • Medical

Asking price

$165,795

Monthly profit

$5,181

Marketplace average

Monthly revenue

$6,905

Marketplace average

Owner workload

5 hrs / week

Profit margin
75%
Listing multiple (SDE)
32.0× monthly
Business age
5 years
Days on marketplace
32

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$62,173
TTM revenue
$82,858
Average monthly profit
$5,181
Median monthly profit
$4,756
Profitable months
12 of 12
Best month
$9,191
Weakest month
$3,168
Recent 3m vs prior 3m
-22%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

37.5%

Annual profit ÷ asking price

Simple payback

32 mo

At current monthly profit

Implied profit / owner hour

$239.12

Based on seller-reported workload · 22 owner hours / month

Listing multiple (SDE)

32.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$5,18137.5%32 mo
-10% profit$4,66333.7%35.6 mo
-20% profit$4,14530.0%40 mo
-30% profit$3,62726.2%45.7 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 21 other Affiliate, Amazon Associates, Display Advertising and Other listings

MetricThis listingComparison median
Asking price$165,795$285,548
Monthly profit$5,181$9,518
Owner workload5 hrs10 hrs
Profit margin75%85%
Annual profit yield37.5%41.4%
Simple payback32 mo29 mo
Listing multiple32.0×29.0×
  • Lower owner workload than 69% of comparable listingsn=21
  • Lower annual yield than 81% of comparable listingsn=21
  • Slower payback than 81% of comparable listingsn=21
  • Higher asking multiple than 74% of comparable listingsn=21

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 5 years.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 69% of comparable listings.

Research points

  • Recent 3-month average profit is 22% below the preceding 3 months.
  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

5 hrs / week

5hours per week reported by the seller — about 22 hours per month.

Recurring tasks disclosed by the seller

  • Managing inbound partnership and sponsorship enquiries
  • Overseeing the editorial process

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for an established digital publishing company operating two websites with a primary focus on the women's health and wellness space, and a secondary property focused on mental health. There are hundreds of medically reviewed articles, a long-running community forum (Dating back to 2007 with over 15,000 user generated posts!), and an experienced contributor network. Revenue is generated through a diversified mix of affiliate partnerships, Amazon Influencer income, sponsorships, and advertising. Traffic is driven primarily by organic search, supported by a strong backlink profile, high domain authority, and content that has earned citations from major publications. …Read full seller summaryShow less

This listing is for an established digital publishing company operating two websites with a primary focus on the women's health and wellness space, and a secondary property focused on mental health. There are hundreds of medically reviewed articles, a long-running community forum (Dating back to 2007 with over 15,000 user generated posts!), and an experienced contributor network. Revenue is generated through a diversified mix of affiliate partnerships, Amazon Influencer income, sponsorships, and advertising. Traffic is driven primarily by organic search, supported by a strong backlink profile, high domain authority, and content that has earned citations from major publications. The business has invested heavily in editorial quality, with medically reviewed content, detailed review processes, and established operating procedures that create meaningful barriers to entry. In addition to its websites, the business owns audience assets including an email database, social media accounts, YouTube channels, and Amazon Influencer content, providing multiple touchpoints for future growth. Notably - the primary domain in this two site package shows history back to 1996 in the wayback machine.

Transition

Seller supportThe seller is willing to offer 30 days of hands-on transition support, followed by an additional 90 days of availability for one-off questions or issues as they arise. The seller wants to ensure the site and existing partner relationships are well supported during the transition.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Secondary Domains
  • Additional Domain/Website
  • Amazon Associates Account
  • Amazon Influencer Account
  • Affiliate Accounts
  • Email Marketing Software
  • Email List
  • All Images & Copy Materials
  • SOPs
  • Software Tools
  • Proprietary Industry Contacts/Workflows

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding into untapped categories and women’s health editorial hubs
  • Scaling multi-layer paid partnerships, reviews, backlinks, PR, and hybrid affiliate campaigns
  • Repurposing existing reviews and videos into short-form social content across Instagram and TikTok
  • Monetizing Reddit strategically to drive traffic, backlinks, authority signals, and brand visibility
  • Reviving Amazon Influencer storefronts and video content to diversify affiliate revenue streams
  • Deploying selective paid traffic toward high-margin, high-conversion products for stronger ROI

Seller-disclosed risks

  • Google algorithmic changes could cause traffic to fluctuate.
  • The main affiliate offers being changed, removed, or updated could affect commissions.

Business profile

Operating details

Primary markets
US, GB, CA
Registered in
US
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #93496

Amazon Associates / Display Advertising — Beauty

  • Amazon Associates
  • Display Advertising
  • Beauty
Asking price
$174,976
Monthly profit
$5,302
Owner workload
10 hrs / week
Implied profit / owner hour
$122.35

Same monetization · Similar price and profit

Listing #86696

Amazon Associates / Affiliate — Outdoors

  • Amazon Associates
  • Affiliate
  • Outdoors
Asking price
$180,679
Monthly profit
$6,230
Owner workload
6 hrs / week
Implied profit / owner hour
$239.62

Same monetization · Similar price and profit

Listing #86936

Newsletter / Display Advertising — News & Education

  • Newsletter
  • Display Advertising
  • News & Education
Asking price
$187,627
Monthly profit
$6,470
Owner workload
12 hrs / week
Implied profit / owner hour
$124.42

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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