Insights
Research for buying and selling online businesses
Use Digital Deal Research's research to understand the questions behind an online-business transaction. The articles cover how businesses are priced, how buyers compare opportunities and how sellers prepare for a sale. When DDR publishes market figures, they are calculated from disclosed marketplace data and the method is published so you can check how the number was produced.
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Current research
Latest research · Weekly
Weekly Market Pulse
See what changed in the observed listing inventory over the past week. The Pulse looks at asking prices, reported profit and the number of businesses that fit common buyer screens. It covers one marketplace and does not infer transaction outcomes from listings that disappear.
Market intelligence
Current Online Business Market
See the median asking price, monthly profit, listing multiple and owner workload across the current for-sale inventory. The page also shows how many listings fall within different budget, income and workload levels. These figures are recalculated whenever the site is built from current inventory.
Open market intelligenceMethodology
How every figure is calculated
See exactly how Fit Score is calculated and how DDR derives the financial metrics shown across the site. The methodology also explains how peer groups and percentiles are built, where the marketplace data comes from and which limits matter when you interpret it.
Read the methodologyPublished research
Latest entries
Buyer guide
How to Value an Online Business
A practical framework for valuing an online business using normalized earnings, multiples, financial quality, workload, concentration, downside scenarios and due diligence.
Understanding Online Business Listing Multiples
A precise guide to monthly and annual online-business listing multiples, earnings bases, asking versus transaction prices and common interpretation mistakes.
Market report
Seller guide
What appears here
Categories of research
Entries are published as the research is completed, rather than on a fixed schedule.
- Market reports
- What current marketplace inventory shows about pricing, profitability, business models and owner workload.
- Buyer guides
- How to read a listing, what the disclosed figures do and do not tell you, and which questions to resolve before acquiring.
- Seller guides
- How online businesses are priced and presented at sale, and what buyers examine when they screen inventory.
- Decision briefs
- Material developments that change how online-business transactions are valued, financed or negotiated, covered for their decision impact rather than as a news recap.