Insights
Decision-Support Research
Research and market data designed to support online business transaction decisions. Every figure Digital Deal Research publishes is calculated from disclosed marketplace data, with the method stated so you can check it.
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Current research
Market intelligence
Current Online Business Market
Median asking price, monthly profit, listing multiple and owner workload across current for-sale inventory, with how much of it sits at each budget, income and workload level. Recalculated at every build.
Open market intelligenceMethodology
How every figure is calculated
The full definition of Fit Score, the investment economics, the peer cohorts and percentiles, and where the underlying marketplace data comes from.
Read the methodologyWhat appears here
Categories of research
Long-form entries are published here as the research is completed. Nothing is listed above until it exists — no placeholder articles, and no publishing schedule we cannot keep.
- Market reports
- What current marketplace inventory shows about pricing, profitability, business models and owner workload.
- Buyer guides
- How to read a listing, what the disclosed figures do and do not tell you, and which questions to resolve before acquiring.
- Seller guides
- How online businesses are priced and presented at sale, and what buyers examine when they screen inventory.
- Decision briefs
- Material developments that change how online-business transactions are valued, financed or negotiated. Not rewritten news.