Listing #97010
eCommerce — Personal Care
- Asking price
- $2,645,304
- Monthly profit
- $68,888
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $3,179.45
Same monetization · Similar price and profit
Listing #94318
Live listingeCommerce — News & Education
Independent analysis by Digital Deal Research · Listing data: Empire Flippers
- eCommerce
- News & Education
- Health & Fitness
- Digital Media
- Medical
Asking price
$2,078,404
Monthly profit
$54,695
Seller-reported monthly average
Owner workload
2 hrs / week
Seller-reported
Listing multiple
3.2× annual profit
Marketplace: 38× monthly SDE
- Monthly revenue
- $101,262
- Seller-reported monthly average
- Profit margin
- 54%
- Business age
- 7 years
- Days on marketplace
- 123
Set a Buy Box to evaluate fit Fit Score compares this listing with the Buy Box you created in the Finder.
Fit to your Buy Box—/100
This score tells you how closely the listing matches the criteria you chose. It does not tell you whether the business is high quality or low risk, and it is not a recommendation.Edit Buy Box
Research snapshot
What the disclosed figures show
DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 8 points
Worth investigating
- Recent 3-month average profit is 29% below the preceding 3 months.
- Annual profit yield is below the median of comparable listings.
Supporting signals
- All 12 disclosed months were profitable.
- Business has been generating revenue for 7 years.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.
$0$50K$100K$150K
Jul'25AugSepOctNovDecJan'26FebMarAprMayJun
Show monthly figures
| Month | Gross revenue | Net profit |
|---|---|---|
| Jul 2025 | $95,255 | $45,262 |
| Aug 2025 | $89,047 | $50,725 |
| Sep 2025 | $94,505 | $49,432 |
| Oct 2025 | $103,580 | $54,120 |
| Nov 2025 | $113,854 | $64,741 |
| Dec 2025 | $96,444 | $48,808 |
| Jan 2026 | $123,281 | $69,702 |
| Feb 2026 | $112,308 | $58,155 |
| Mar 2026 | $118,484 | $73,105 |
| Apr 2026 | $87,509 | $45,501 |
| May 2026 | $85,876 | $43,398 |
| Jun 2026 | $95,006 | $53,391 |
- Disclosed history
- 12 months
- TTM profit
- $656,338
- TTM revenue
- $1,215,149
- Median monthly profit
- $52,058
- Profitable months
- 12 of 12
- Best month
- $73,105
- Weakest month
- $43,398
- Recent 3m vs prior 3m
- -29%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
31.6%
Annual profit ÷ asking price
Simple payback
38 mo
At current monthly profit
Implied profit / owner hour
$6,310.96
Based on seller-reported workload · 9 owner hours / month
Downside scenarios
These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $54,695 | 31.6% | 38 mo |
| -10% profit | $49,226 | 28.4% | 42.2 mo |
| -20% profit | $43,756 | 25.3% | 47.5 mo |
| -30% profit | $38,287 | 22.1% | 54.3 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 54 other eCommerce listings
| Metric | This listing | Peer median |
|---|---|---|
| Asking price | $2,078,404 | $350,888 |
| Monthly profit | $54,695 | $14,509 |
| Listing multiple (monthly) | 38.0× | 28.0× |
| Annual profit yield | 31.6% | 42.9% |
| Simple payback | 38 mo | 28 mo |
| Owner workload | 2 hrs | 13.5 hrs |
| Profit margin | 54% | 25% |
- Lower owner workload than 94% of comparable listingsn=54
- Lower annual yield than 91% of comparable listingsn=53
- Slower payback than 91% of comparable listingsn=53
- Higher asking multiple than 92% of comparable listingsn=53
The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Worth investigating
- Recent 3-month average profit is 29% below the preceding 3 months.
- Annual profit yield is below the median of comparable listings.
- Listing multiple is above the median of comparable listings.
- Listing has been on the marketplace for 123 days.
Supporting signals
- All 12 disclosed months were profitable.
- Business has been generating revenue for 7 years.
- Owner workload is below the median of comparable listings.
- Lower owner workload than 94% of comparable listings.
Marketplace disclosure
Owner workload reported by the seller
2hours per week reported by the seller — about 9 hours per month.
Recurring tasks disclosed by the seller
- Managing daily business operations
- Overseeing overall business performance
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
This listing is for a digital media business operating in the Health & Wellness niche since April 2019. The platform consists of three primary domains and functions as a multilingual online education business focused on professional development, personal growth, and alternative wellness disciplines. While the business has established a particularly strong presence in French-speaking markets, it has also begun expanding into English- and Spanish-language audiences. Its extensive catalog of digital courses, certifications, and educational resources serves individuals seeking career advancement, skill development, or entry into practitioner-led service industries, creating scalable revenue through evergreen digital products. …Read full seller summaryShow less
This listing is for a digital media business operating in the Health & Wellness niche since April 2019. The platform consists of three primary domains and functions as a multilingual online education business focused on professional development, personal growth, and alternative wellness disciplines. While the business has established a particularly strong presence in French-speaking markets, it has also begun expanding into English- and Spanish-language audiences. Its extensive catalog of digital courses, certifications, and educational resources serves individuals seeking career advancement, skill development, or entry into practitioner-led service industries, creating scalable revenue through evergreen digital products. The business has demonstrated stable and consistent sales since 2019, supported by meaningful organic traffic, which accounts for approximately 25% of sales, as well as a highly automated content production process that leverages AI-assisted workflows and outsourced content creation. The business is highly passive, with the Seller dedicating fewer than two hours per week to overseeing performance, coordinating with freelancers, and directing the strategic development of the platform. Operations are supported by six freelancers and a network of content providers responsible for content creation and maintenance. In recent years, the business has increasingly focused on developing and owning proprietary courses and educational content, further strengthening the value of its intellectual property. This represents an attractive opportunity for buyers seeking a highly scalable digital education business with a long track record of consistent revenue, diversified content assets, and significant growth potential. Disclaimer: The Seller also operates a separate coaching platform that covers subject matter adjacent to the businesses included in this sale. This additional domain is not part of the transaction. Interested buyers may contact the Seller for further details regarding the relationship between the assets.
Transition
Seller supportThe Seller is willing to provide 30 days of support to ensure a smooth transition for a new owner.
Reason for saleThe Seller would like to explore other opportunities.
What is included
- Primary Domain
- Secondary Domains
- Freelancer Contact Information
- Social Media Accounts
- Content Author Contact Information
- Advertising Accounts
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- Launching additional localized websitse and top course versions in new international markets
- Scaling profitable paid advertising campaigns across high-potential regions
- Implementing AI tools to automate and optimize multilingual ad management
- Creating additional bundles and upsells to increase average order value
- Improving email marketing automation to boost retention and conversions
- Expanding into additional high-demand wellness and coaching niches
Seller-disclosed risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
Business profile
Operating details
- Primary markets
- FR, BE, CA
- Registered in
- FR
- Customer type
- B2C
- Trademark
- None disclosed
- Private blog network
- Not used
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #78155
Amazon FBA / eCommerce — Outdoors
- Asking price
- $1,391,690
- Monthly profit
- $49,703
- Owner workload
- 1 hr / week
- Implied profit / owner hour
- $11,469.92
Same monetization · Similar price and profit
Listing #84919
eCommerce — Hobbies
- Asking price
- $1,895,116
- Monthly profit
- $63,171
- Owner workload
- 40 hrs / week
- Implied profit / owner hour
- $364.45
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
- Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.