eCommerce — Personal Care

This established e-commerce business operates in the women’s intimate wellness and personal care niche, offering a recognizable consumer brand with proven demand and a streamlined, highly transferable operating model. The business operates primarily through Shopify, with additional revenue generated through TikTok Shop and Amazon. Since launch, the brand has served nearly 100,000 customers and built strong awareness through paid social advertising, organic content, email marketing, repeat purchases, and subscription-based sales. The business benefits from low product costs, an established supplier relationship with a manufacturer in China, recognizable branding, and a lean remote operating structure. Inventory is stored at the seller’s own premises, with family members assisting with order fulfilment as needed. Day-to-day operations are supported by three independent contractors/virtual assistants based in the Philippines, who collectively assist with advertising content creation, Facebook advertising, email marketing, and customer communication. Each team member works approximately 4–8 hours per week. The seller currently spends approximately 3–6 hours per week overseeing the business, although routine involvement is often considerably lower. The seller’s primary responsibilities are reviewing completed creative assets, monitoring advertising performance, and checking that the business is operating smoothly. The streamlined structure allows the business to operate with minimal direct owner involvement. There are several opportunities available to a new owner looking to further scale the brand. The seller believes TikTok represents one of the most significant areas for expansion, particularly through recruiting additional brand ambassadors, increasing TikTok Live activity, and scaling TikTok advertising. Additional growth opportunities include launching and expanding Google Ads, providing further diversification beyond the brand’s existing paid social acquisition channels. With nearly 100,000 customers served, established acquisition channels, repeat and subscription revenue, a lean remote team, and minimal owner involvement, the business provides a turnkey foundation for a buyer looking to acquire an established brand with multiple avenues for continued growth. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. Only Shopify revenue has been verified in the P&L. The Seller mentioned July and August performance was due to inventory issues.