Listing #91594
Amazon FBA / eCommerce — Home
- Asking price
- $2,193,854
- Monthly profit
- $68,059
- Owner workload
- 15 hrs / week
- Implied profit / owner hour
- $1,047.06
Same monetization · Similar price and profit
Listing #84919
Live listingeCommerce — Hobbies
Independent analysis by Digital Deal Research · Listing data: Empire Flippers
- eCommerce
- Hobbies
- Survival & Security
Asking price
$1,895,116
Monthly profit
$63,171
Seller-reported monthly average
Owner workload
40 hrs / week
Seller-reported
Listing multiple
2.5× annual profit
Marketplace: 30× monthly SDE
- Monthly revenue
- $152,434
- Seller-reported monthly average
- Profit margin
- 41%
- Business age
- 5 years
- Days on marketplace
- 457
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Research snapshot
What the disclosed figures show
DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 7 points
Worth investigating
- Recent 3-month average profit is 53% below the preceding 3 months.
- Annual profit yield is below the median of comparable listings.
Supporting signals
- All 12 disclosed months were profitable.
- Business has been generating revenue for 5 years.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.
$0$200K$400K$600K
Sep'25OctNovDecJan'26FebMarAprMayJunJulAug
Show monthly figures
| Month | Gross revenue | Net profit |
|---|---|---|
| Sep 2025 | $122,100 | $38,450 |
| Oct 2025 | $146,774 | $57,007 |
| Nov 2025 | $308,404 | $138,638 |
| Dec 2025 | $424,337 | $234,226 |
| Jan 2026 | $118,543 | $48,021 |
| Feb 2026 | $97,602 | $46,663 |
| Mar 2026 | $128,848 | $55,977 |
| Apr 2026 | $112,761 | $29,842 |
| May 2026 | $116,198 | $47,010 |
| Jun 2026 | $96,426 | $27,280 |
| Jul 2026 | $75,996 | $15,382 |
| Aug 2026 | $81,215 | $19,552 |
- Disclosed history
- 12 months
- TTM profit
- $758,046
- TTM revenue
- $1,829,202
- Median monthly profit
- $46,836
- Profitable months
- 12 of 12
- Best month
- $234,226
- Weakest month
- $15,382
- Recent 3m vs prior 3m
- -53%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
40.0%
Annual profit ÷ asking price
Simple payback
30 mo
At current monthly profit
Implied profit / owner hour
$364.45
Based on seller-reported workload · 173 owner hours / month
Downside scenarios
These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $63,171 | 40.0% | 30 mo |
| -10% profit | $56,854 | 36.0% | 33.3 mo |
| -20% profit | $50,537 | 32.0% | 37.5 mo |
| -30% profit | $44,220 | 28.0% | 42.9 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 54 other eCommerce listings
| Metric | This listing | Peer median |
|---|---|---|
| Asking price | $1,895,116 | $350,888 |
| Monthly profit | $63,171 | $14,509 |
| Listing multiple (monthly) | 30.0× | 28.0× |
| Annual profit yield | 40.0% | 42.9% |
| Simple payback | 30 mo | 28 mo |
| Owner workload | 40 hrs | 11 hrs |
| Profit margin | 41% | 25% |
- Higher owner workload than 95% of comparable listingsn=54
- Lower annual yield than 57% of comparable listingsn=53
- Slower payback than 57% of comparable listingsn=53
- Higher asking multiple than 57% of comparable listingsn=53
The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Worth investigating
- Recent 3-month average profit is 53% below the preceding 3 months.
- Annual profit yield is below the median of comparable listings.
- Listing multiple is above the median of comparable listings.
- Owner workload is above the median of comparable listings.
- Listing has been on the marketplace for 457 days.
Supporting signals
- All 12 disclosed months were profitable.
- Business has been generating revenue for 5 years.
Marketplace disclosure
Owner workload reported by the seller
40hours per week reported by the seller — about 173 hours per month.
Recurring tasks disclosed by the seller
- Managing advertising campaigns
- Managing inventory
- Customer service
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
This listing is for a well-run eCommerce brand selling beautifully crafted gear, niched down to camping/survival and culinary purposes. The business was started in 2021 and has grown well year-over-year. Advertising costs are under 15% and some organic search traffic can be seen, keeping profit margins high, generally averaging around 50%+. Two employees can move with the business, one working on email marketing and the other handling custom engraving and shipping labels. This business has a supplier based in Pakistan and holds inventory in both Pakistan and the US. This business does not use a 3PL, and instead fulfils from their warehouse in the US. …Read full seller summaryShow less
This listing is for a well-run eCommerce brand selling beautifully crafted gear, niched down to camping/survival and culinary purposes. The business was started in 2021 and has grown well year-over-year. Advertising costs are under 15% and some organic search traffic can be seen, keeping profit margins high, generally averaging around 50%+. Two employees can move with the business, one working on email marketing and the other handling custom engraving and shipping labels. This business has a supplier based in Pakistan and holds inventory in both Pakistan and the US. This business does not use a 3PL, and instead fulfils from their warehouse in the US. While revenue is steady throughout the year (And growing!), there is a bump in sales expected towards the end of the year thanks to the traditional "gifting" period. Note: The P&L has been built on a cash basis by the seller for this listing. Please reach out to the seller if you have any questions about specific expenses.
Transition
Seller supportThe seller is happy to provide 30 days of support to ensure a smooth transition to a new owner.
Reason for saleThe seller would like to explore other opportunities.
What is included
- Primary domain and all site content/files
- Secondary Domains
- Supplier Relationships
- Shopify Account
- Social media accounts/pages (Facebook, Instagram, Pinterest)
- Email list ( 43,021 subscribers)
- Advertising accounts
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- Expanding product line
- Expanding advertising channels
Seller-disclosed risks
- Google algorithmic changes could cause traffic to fluctuate
- Ad campaigns could become more competitive
- Supplier pricing may change
Business profile
Operating details
- Primary markets
- US, PK, CA
- Registered in
- US
- Customer type
- B2C
- Trademark
- None disclosed
- Private blog network
- Not used
Amazon / marketplace metrics
- TACoS
- 14.92%
- COGS
- 19.9%
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #97010
eCommerce — Personal Care
- Asking price
- $2,645,304
- Monthly profit
- $68,888
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $3,179.45
Same monetization · Similar price and profit
Listing #94318
eCommerce — News & Education
- Asking price
- $2,078,404
- Monthly profit
- $54,695
- Owner workload
- 2 hrs / week
- Implied profit / owner hour
- $6,310.96
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
- Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.