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Listing #84919

Empire FlippersLive listing

eCommerce — Hobbies

  • eCommerce
  • Hobbies
  • Survival & Security

Asking price

$1,974,289

Monthly profit

$65,810

Marketplace average

Monthly revenue

$154,517

Marketplace average

Owner workload

40 hrs / week

Profit margin
43%
Listing multiple (SDE)
30.0× monthly
Business age
4 years
Days on marketplace
407

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$789,715
TTM revenue
$1,854,204
Average monthly profit
$65,810
Median monthly profit
$47,515
Profitable months
12 of 12
Best month
$234,226
Weakest month
$15,382
Recent 3m vs prior 3m
-32%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

40.0%

Annual profit ÷ asking price

Simple payback

30 mo

At current monthly profit

Implied profit / owner hour

$379.67

Based on seller-reported workload · 173 owner hours / month

Listing multiple (SDE)

30.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$65,81040.0%30 mo
-10% profit$59,22936.0%33.3 mo
-20% profit$52,64832.0%37.5 mo
-30% profit$46,06728.0%42.9 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 50 other eCommerce listings

MetricThis listingComparison median
Asking price$1,974,289$367,108
Monthly profit$65,810$14,973
Owner workload40 hrs10 hrs
Profit margin43%25%
Annual profit yield40.0%41.4%
Simple payback30 mo29 mo
Listing multiple30.0×29.0×
  • Higher owner workload than 95% of comparable listingsn=50
  • Higher annual yield than 50% of comparable listingsn=50
  • Faster payback than 50% of comparable listingsn=50
  • Higher asking multiple than 54% of comparable listingsn=50

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 4 years.
  • Higher annual profit yield than 50% of comparable listings.
  • Faster payback than 50% of comparable listings.

Research points

  • Recent 3-month average profit is 32% below the preceding 3 months.
  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.
  • Owner workload is above the median of comparable listings.
  • Listing has been on the marketplace for 407 days.

Marketplace disclosure

Owner workload reported by the seller

40 hrs / week

40hours per week reported by the seller — about 173 hours per month.

Recurring tasks disclosed by the seller

  • Managing advertising campaigns
  • Managing inventory
  • Customer service

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for a well-run eCommerce brand selling beautifully crafted gear, niched down to camping/survival and culinary purposes. The business was started in 2021 and has grown well year-over-year. Advertising costs are under 15% and some organic search traffic can be seen, keeping profit margins high, generally averaging around 50%+. Two employees can move with the business, one working on email marketing and the other handling custom engraving and shipping labels. This business has a supplier based in Pakistan and holds inventory in both Pakistan and the US. This business does not use a 3PL, and instead fulfils from their warehouse in the US. …Read full seller summaryShow less

This listing is for a well-run eCommerce brand selling beautifully crafted gear, niched down to camping/survival and culinary purposes. The business was started in 2021 and has grown well year-over-year. Advertising costs are under 15% and some organic search traffic can be seen, keeping profit margins high, generally averaging around 50%+. Two employees can move with the business, one working on email marketing and the other handling custom engraving and shipping labels. This business has a supplier based in Pakistan and holds inventory in both Pakistan and the US. This business does not use a 3PL, and instead fulfils from their warehouse in the US. While revenue is steady throughout the year (And growing!), there is a bump in sales expected towards the end of the year thanks to the traditional "gifting" period. Note: The P&L has been built on a cash basis by the seller for this listing. Please reach out to the seller if you have any questions about specific expenses.

Transition

Seller supportThe seller is happy to provide 30 days of support to ensure a smooth transition to a new owner.

Reason for saleThe seller would like to explore other opportunities.

What is included

  • Primary domain and all site content/files
  • Secondary Domains
  • Supplier Relationships
  • Shopify Account
  • Social media accounts/pages (Facebook, Instagram, Pinterest)
  • Email list ( 43,021 subscribers)
  • Advertising accounts

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding product line
  • Expanding advertising channels

Seller-disclosed risks

  • Google algorithmic changes could cause traffic to fluctuate
  • Ad campaigns could become more competitive
  • Supplier pricing may change

Business profile

Operating details

Primary markets
US, PK, CA
Registered in
US
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Amazon / marketplace metrics

TACoS
14.92%
COGS
19.9%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #88863

DropShipping / eCommerce — Home

  • DropShipping
  • eCommerce
  • Home
Asking price
$1,978,520
Monthly profit
$58,192
Owner workload
6 hrs / week
Implied profit / owner hour
$2,238.15

Same monetization · Similar price and profit

Listing #88274

eCommerce — Lifestyle

  • eCommerce
  • Lifestyle
Asking price
$2,877,244
Monthly profit
$75,717
Owner workload
20 hrs / week
Implied profit / owner hour
$873.66

Same monetization · Similar price and profit

Listing #94318

eCommerce — News & Education

  • eCommerce
  • News & Education
Asking price
$2,078,404
Monthly profit
$54,695
Owner workload
2 hrs / week
Implied profit / owner hour
$6,310.96

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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