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Listing #86127

Empire FlippersLive listing

Display Advertising / Affiliate — Lifestyle

  • Display Advertising
  • Affiliate
  • Amazon Associates
  • Lifestyle
  • Beauty
  • Home

Asking price

$62,757

Monthly profit

$3,138

Marketplace average

Monthly revenue

$3,175

Marketplace average

Owner workload

35 hrs / week

Profit margin
99%
Listing multiple (SDE)
20.0× monthly
Business age
2 years
Days on marketplace
435

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$37,654
TTM revenue
$38,098
Average monthly profit
$3,138
Median monthly profit
$2,637
Profitable months
12 of 12
Best month
$5,771
Weakest month
$1,413
Recent 3m vs prior 3m
-11%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

60.0%

Annual profit ÷ asking price

Simple payback

20 mo

At current monthly profit

Implied profit / owner hour

$20.69

Based on seller-reported workload · 152 owner hours / month

Listing multiple (SDE)

20.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$3,13860.0%20 mo
-10% profit$2,82454.0%22.2 mo
-20% profit$2,51048.0%25 mo
-30% profit$2,19742.0%28.6 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 16 other Display Advertising, Affiliate and Amazon Associates listings

MetricThis listingComparison median
Asking price$62,757$256,984
Monthly profit$3,138$9,222
Owner workload35 hrs8 hrs
Profit margin99%86%
Annual profit yield60.0%41.4%
Simple payback20 mo29 mo
Listing multiple20.0×29.0×
  • Higher owner workload than 100% of comparable listingsn=16
  • Higher annual yield than 94% of comparable listingsn=16
  • Faster payback than 94% of comparable listingsn=16
  • Lower asking multiple than 94% of comparable listingsn=16

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Higher annual profit yield than 94% of comparable listings.
  • Faster payback than 94% of comparable listings.
  • Lower asking multiple than 94% of comparable listings.

Research points

  • Recent 3-month average profit is 11% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.
  • Listing has been on the marketplace for 435 days.

Marketplace disclosure

Owner workload reported by the seller

35 hrs / week

35hours per week reported by the seller — about 152 hours per month.

Recurring tasks disclosed by the seller

  • Writing and editing blog posts to maintain a steady flow of new content
  • Designing and publishing Pinterest pins according to a consistent content schedule
  • Following a content and pinning calendar to drive consistent website traffic
  • Reviewing site and Pinterest performance data weekly to assess effectiveness
  • Updating older blog posts to keep content relevant and optimized
  • Creating new Pinterest graphics to support content and improve engagement
  • Planning upcoming blog topics based on trends and performance insights
  • Analyzing ad performance monthly to improve monetization strategies
  • Optimizing pin descriptions to increase visibility and click-through rates
  • Researching trending topics within the niche to guide content creation

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Launched in 2023, this Display Ads site operates in the beauty, home, and lifestyle niches. The site is updated several times per week with content written and edited by the seller, and its traffic is driven mainly through Pinterest. Key strengths include a diversified traffic profile with the top page contributing just 4% of total traffic and the evergreen nature of the niche. Revenue is primarily derived from Display Advertising (93%), supplemented by Affiliate income (6%) and Amazon Associates (1%). The top three traffic channels are Organic Social (74.11%), Direct (25.13%), and Organic Search (0.52%). …Read full seller summaryShow less

Launched in 2023, this Display Ads site operates in the beauty, home, and lifestyle niches. The site is updated several times per week with content written and edited by the seller, and its traffic is driven mainly through Pinterest. Key strengths include a diversified traffic profile with the top page contributing just 4% of total traffic and the evergreen nature of the niche. Revenue is primarily derived from Display Advertising (93%), supplemented by Affiliate income (6%) and Amazon Associates (1%). The top three traffic channels are Organic Social (74.11%), Direct (25.13%), and Organic Search (0.52%). The seller personally manages all content creation and editing, ensuring quality and topical relevance. This business represents a solid opportunity for a buyer interested in an established content site with low operational complexity and room for growth by expanding into other social platforms or enhancing search engine optimization to capture more organic traffic.

Transition

Seller supportThe Seller is willing to offer 6 months of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary domain and all site content/files
  • Pinterest account

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding targeted content across lifestyle, beauty, wellness, and DIY niches
  • Building an email list using lead magnets and opt-ins
  • Monetizing with digital products like ebooks, templates, and mini-courses
  • Adding Amazon affiliate links to existing and new blog content
  • Integrating ClickBank offers into relevant posts and email funnels
  • Launching a digital product shop with niche-relevant resources
  • Repurposing content through YouTube Shorts and video pins
  • Collaborating with brands for sponsored content opportunities

Seller-disclosed risks

  • Pinterest updates to ranking factors may influence future traffic performance.
  • Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.

Business profile

Operating details

Primary markets
US, CA, IN
Registered in
UG
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #94880

Digital Product / Display Advertising — Religion & Spirituality

  • Digital Product
  • Display Advertising
  • Religion & Spirituality
Asking price
$74,723
Monthly profit
$2,989
Owner workload
2 hrs / week
Implied profit / owner hour
$344.88

Same monetization · Similar price and profit

Listing #84353

Digital Product / Display Advertising — Technology

  • Digital Product
  • Display Advertising
  • Technology
Asking price
$64,980
Monthly profit
$2,954
Owner workload
2 hrs / week
Implied profit / owner hour
$340.85

Same monetization · Similar price and profit

Listing #96067

Affiliate / Amazon Associates — Personal Care

  • Affiliate
  • Amazon Associates
  • Personal Care
Asking price
$165,795
Monthly profit
$5,181
Owner workload
5 hrs / week
Implied profit / owner hour
$239.12

Same monetization · Similar profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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