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Listing #86127

Live listing

Display Advertising / Affiliate — Lifestyle

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$62,757

Monthly profit

$3,138

Seller-reported monthly average

Owner workload

35 hrs / week

Seller-reported

Listing multiple

1.7× annual profit

Marketplace: 20× monthly SDE

Monthly revenue
$3,175
Seller-reported monthly average
Profit margin
99%
Business age
2 years
Days on marketplace
485

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 10 points

Worth investigating

  • Recent 3-month average profit is 11% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Aug 2025$5,092$5,055
Sep 2025$5,808$5,771
Oct 2025$4,249$4,212
Nov 2025$4,047$4,010
Dec 2025$3,296$3,259
Jan 2026$1,450$1,413
Feb 2026$2,293$2,256
Mar 2026$2,764$2,727
Apr 2026$2,439$2,402
May 2026$2,585$2,548
Jun 2026$2,257$2,220
Jul 2026$1,819$1,782
Disclosed history
12 months
TTM profit
$37,654
TTM revenue
$38,098
Median monthly profit
$2,637
Profitable months
12 of 12
Best month
$5,771
Weakest month
$1,413
Recent 3m vs prior 3m
-11%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

60.0%

Annual profit ÷ asking price

Simple payback

20 mo

At current monthly profit

Implied profit / owner hour

$20.69

Based on seller-reported workload · 152 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$3,13860.0%20 mo
-10% profit$2,82454.0%22.2 mo
-20% profit$2,51048.0%25 mo
-30% profit$2,19742.0%28.6 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 14 other Display Advertising, Affiliate and Amazon Associates listings

MetricThis listingPeer median
Asking price$62,757$218,388
Monthly profit$3,138$8,208
Listing multiple (monthly)20.0×29.0×
Annual profit yield60.0%41.7%
Simple payback20 mo28.8 mo
Owner workload35 hrs5.5 hrs
Profit margin99%85%
  • Higher owner workload than 100% of comparable listingsn=14
  • Higher annual yield than 93% of comparable listingsn=14
  • Faster payback than 93% of comparable listingsn=14
  • Lower asking multiple than 93% of comparable listingsn=14

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Recent 3-month average profit is 11% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.
  • Listing has been on the marketplace for 485 days.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Higher annual profit yield than 93% of comparable listings.
  • Faster payback than 93% of comparable listings.
  • Lower asking multiple than 93% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

35hours per week reported by the seller — about 152 hours per month.

Recurring tasks disclosed by the seller

  • Writing and editing blog posts to maintain a steady flow of new content
  • Designing and publishing Pinterest pins according to a consistent content schedule
  • Following a content and pinning calendar to drive consistent website traffic
  • Reviewing site and Pinterest performance data weekly to assess effectiveness
  • Updating older blog posts to keep content relevant and optimized
  • Creating new Pinterest graphics to support content and improve engagement
  • Planning upcoming blog topics based on trends and performance insights
  • Analyzing ad performance monthly to improve monetization strategies
  • Optimizing pin descriptions to increase visibility and click-through rates
  • Researching trending topics within the niche to guide content creation

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Launched in 2023, this Display Ads site operates in the beauty, home, and lifestyle niches. The site is updated several times per week with content written and edited by the seller, and its traffic is driven mainly through Pinterest. Key strengths include a diversified traffic profile with the top page contributing just 4% of total traffic and the evergreen nature of the niche. Revenue is primarily derived from Display Advertising (93%), supplemented by Affiliate income (6%) and Amazon Associates (1%). The top three traffic channels are Organic Social (74.11%), Direct (25.13%), and Organic Search (0.52%). …Read full seller summaryShow less

Launched in 2023, this Display Ads site operates in the beauty, home, and lifestyle niches. The site is updated several times per week with content written and edited by the seller, and its traffic is driven mainly through Pinterest. Key strengths include a diversified traffic profile with the top page contributing just 4% of total traffic and the evergreen nature of the niche. Revenue is primarily derived from Display Advertising (93%), supplemented by Affiliate income (6%) and Amazon Associates (1%). The top three traffic channels are Organic Social (74.11%), Direct (25.13%), and Organic Search (0.52%). The seller personally manages all content creation and editing, ensuring quality and topical relevance. This business represents a solid opportunity for a buyer interested in an established content site with low operational complexity and room for growth by expanding into other social platforms or enhancing search engine optimization to capture more organic traffic.

Transition

Seller supportThe Seller is willing to offer 6 months of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary domain and all site content/files
  • Pinterest account

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding targeted content across lifestyle, beauty, wellness, and DIY niches
  • Building an email list using lead magnets and opt-ins
  • Monetizing with digital products like ebooks, templates, and mini-courses
  • Adding Amazon affiliate links to existing and new blog content
  • Integrating ClickBank offers into relevant posts and email funnels
  • Launching a digital product shop with niche-relevant resources
  • Repurposing content through YouTube Shorts and video pins
  • Collaborating with brands for sponsored content opportunities

Seller-disclosed risks

  • Pinterest updates to ranking factors may influence future traffic performance.
  • Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.

Business profile

Operating details

Primary markets
US, CA, IN
Registered in
UG
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #94880

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Asking price
$86,137
Monthly profit
$3,418
Owner workload
2 hrs / week
Implied profit / owner hour
$394.38

Same monetization · Similar price and profit

Listing #84353

Digital Product / Display Advertising — Technology

Asking price
$61,320
Monthly profit
$2,839
Owner workload
2 hrs / week
Implied profit / owner hour
$327.58

Same monetization · Similar price and profit

Listing #96067

Affiliate / Amazon Associates — Personal Care

Asking price
$178,446
Monthly profit
$5,508
Owner workload
5 hrs / week
Implied profit / owner hour
$254.22

Same monetization · Similar profit

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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