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Listing #84353

Empire FlippersLive listing

Digital Product / Display Advertising — Technology

  • Digital Product
  • Display Advertising
  • Technology
  • News & Education

Asking price

$64,980

Monthly profit

$2,954

Marketplace average

Monthly revenue

$3,399

Marketplace average

Owner workload

2 hrs / week

Profit margin
87%
Listing multiple (SDE)
22.0× monthly
Business age
9 years
Days on marketplace
479

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$35,444
TTM revenue
$40,791
Average monthly profit
$2,954
Median monthly profit
$1,438
Profitable months
12 of 12
Best month
$9,498
Weakest month
$239
Recent 3m vs prior 3m
-32%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

54.6%

Annual profit ÷ asking price

Simple payback

22 mo

At current monthly profit

Implied profit / owner hour

$340.85

Based on seller-reported workload · 9 owner hours / month

Listing multiple (SDE)

22.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$2,95454.6%22 mo
-10% profit$2,65949.1%24.4 mo
-20% profit$2,36343.6%27.5 mo
-30% profit$2,06838.2%31.4 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 25 other Digital Product and Display Advertising listings

MetricThis listingComparison median
Asking price$64,980$212,652
Monthly profit$2,954$9,551
Owner workload2 hrs10 hrs
Profit margin87%74%
Annual profit yield54.6%41.4%
Simple payback22 mo29 mo
Listing multiple22.0×29.0×
  • Lower owner workload than 90% of comparable listingsn=25
  • Higher annual yield than 80% of comparable listingsn=25
  • Faster payback than 80% of comparable listingsn=25
  • Lower asking multiple than 80% of comparable listingsn=25

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 9 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 90% of comparable listings.
  • Higher annual profit yield than 80% of comparable listings.
  • Faster payback than 80% of comparable listings.
  • Lower asking multiple than 80% of comparable listings.

Research points

  • Recent 3-month average profit is 32% below the preceding 3 months.
  • Listing has been on the marketplace for 479 days.

Marketplace disclosure

Owner workload reported by the seller

2 hrs / week

2hours per week reported by the seller — about 9 hours per month.

Recurring tasks disclosed by the seller

  • Managing a content team
  • Reviewing analytics and performance

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for a software engineering-related website started in 2016 to help educate developers. The site has a lot of free content alongside paid courses, and also earns from display ads. The site comes with a strong presence on YouTube, with 16,600 subscribers and an email list of 17,000. The owners of this site have found success in turning the content already published on the site into videos for YouTube. One of the owners of the business is featured in the videos on both YouTube and the digital products/courses. Some course/content creation is also outsourced to freelancers who generally earn from a portion of course sales - these freelancers are likely to be happy to continue working on content under a new owner. …Read full seller summaryShow less

This listing is for a software engineering-related website started in 2016 to help educate developers. The site has a lot of free content alongside paid courses, and also earns from display ads. The site comes with a strong presence on YouTube, with 16,600 subscribers and an email list of 17,000. The owners of this site have found success in turning the content already published on the site into videos for YouTube. One of the owners of the business is featured in the videos on both YouTube and the digital products/courses. Some course/content creation is also outsourced to freelancers who generally earn from a portion of course sales - these freelancers are likely to be happy to continue working on content under a new owner. This business does particularly well when new courses are launched, particularly around Black Friday, as can be seen in the bump in revenue in Nov/Dec 2024.

Transition

Seller supportThe seller is happy to provide up to 3 months of support to ensure a smooth transition to a new owner.

Reason for saleThe sellers would like to explore other opportunities.

What is included

  • Primary domain and all site content/files
  • Secondary Domains
  • WooCommerce
  • Social Media Accounts
  • Email List
  • YouTube Channel
  • Patreon Page

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding email and social media marketing
  • Focusing on YouTube to build an audience

Seller-disclosed risks

  • Google algorithmic changes could cause traffic to fluctuate
  • Change in writers, presenters, or the content creation process could impact sales

Business profile

Operating details

Primary markets
US, IN, GB
Registered in
RS
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #94880

Digital Product / Display Advertising — Religion & Spirituality

  • Digital Product
  • Display Advertising
  • Religion & Spirituality
Asking price
$74,723
Monthly profit
$2,989
Owner workload
2 hrs / week
Implied profit / owner hour
$344.88

Same monetization · Similar price and profit

Listing #93682

Digital Product — Music

  • Digital Product
  • Music
Asking price
$90,943
Monthly profit
$3,136
Owner workload
20 hrs / week
Implied profit / owner hour
$36.18

Same monetization · Similar price and profit

Listing #86127

Display Advertising / Affiliate — Lifestyle

  • Display Advertising
  • Affiliate
  • Lifestyle
Asking price
$62,757
Monthly profit
$3,138
Owner workload
35 hrs / week
Implied profit / owner hour
$20.69

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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