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Listing #84353

Live listing

Digital Product / Display Advertising — Technology

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$61,320

Monthly profit

$2,839

Seller-reported monthly average

Owner workload

2 hrs / week

Seller-reported

Listing multiple

1.8× annual profit

Marketplace: 22× monthly SDE

Monthly revenue
$3,226
Seller-reported monthly average
Profit margin
88%
Business age
9 years
Days on marketplace
529

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 11 points

Worth investigating

  • Listing has been on the marketplace for 529 days.

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 145% above the preceding 3 months.
  • Business has been generating revenue for 9 years.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$1,609$1,111
Nov 2025$1,262$782
Dec 2025$9,988$9,498
Jan 2026$2,273$1,793
Feb 2026$1,362$882
Mar 2026$8,169$7,697
Apr 2026$3,416$2,977
May 2026$510$348
Jun 2026$430$239
Jul 2026$7,720$7,270
Aug 2026$1,207$947
Sep 2026$766$524
Disclosed history
12 months
TTM profit
$34,067
TTM revenue
$38,713
Median monthly profit
$1,029
Profitable months
12 of 12
Best month
$9,498
Weakest month
$239
Recent 3m vs prior 3m
+145%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

55.6%

Annual profit ÷ asking price

Simple payback

21.6 mo

At current monthly profit

Implied profit / owner hour

$327.58

Based on seller-reported workload · 9 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$2,83955.6%21.6 mo
-10% profit$2,55550.0%24 mo
-20% profit$2,27144.4%27 mo
-30% profit$1,98738.9%30.9 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 20 other Digital Product and Display Advertising listings

MetricThis listingPeer median
Asking price$61,320$218,388
Monthly profit$2,839$8,946
Listing multiple (monthly)22.0×29.0×
Annual profit yield55.6%41.7%
Simple payback21.6 mo28.8 mo
Owner workload2 hrs10 hrs
Profit margin88%76%
  • Lower owner workload than 85% of comparable listingsn=20
  • Higher annual yield than 80% of comparable listingsn=20
  • Faster payback than 80% of comparable listingsn=20
  • Lower asking multiple than 80% of comparable listingsn=20

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Listing has been on the marketplace for 529 days.

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 145% above the preceding 3 months.
  • Business has been generating revenue for 9 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 85% of comparable listings.
  • Higher annual profit yield than 80% of comparable listings.
  • Faster payback than 80% of comparable listings.
  • Lower asking multiple than 80% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

2hours per week reported by the seller — about 9 hours per month.

Recurring tasks disclosed by the seller

  • Managing a content team
  • Reviewing analytics and performance

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for a software engineering-related website started in 2016 to help educate developers. The site has a lot of free content alongside paid courses, and also earns from display ads. The site comes with a strong presence on YouTube, with 16,600 subscribers and an email list of 17,000. The owners of this site have found success in turning the content already published on the site into videos for YouTube. One of the owners of the business is featured in the videos on both YouTube and the digital products/courses. Some course/content creation is also outsourced to freelancers who generally earn from a portion of course sales - these freelancers are likely to be happy to continue working on content under a new owner. …Read full seller summaryShow less

This listing is for a software engineering-related website started in 2016 to help educate developers. The site has a lot of free content alongside paid courses, and also earns from display ads. The site comes with a strong presence on YouTube, with 16,600 subscribers and an email list of 17,000. The owners of this site have found success in turning the content already published on the site into videos for YouTube. One of the owners of the business is featured in the videos on both YouTube and the digital products/courses. Some course/content creation is also outsourced to freelancers who generally earn from a portion of course sales - these freelancers are likely to be happy to continue working on content under a new owner. This business does particularly well when new courses are launched, particularly around Black Friday, as can be seen in the bump in revenue in Nov/Dec 2024.

Transition

Seller supportThe seller is happy to provide up to 3 months of support to ensure a smooth transition to a new owner.

Reason for saleThe sellers would like to explore other opportunities.

What is included

  • Primary domain and all site content/files
  • Secondary Domains
  • WooCommerce
  • Social Media Accounts
  • Email List
  • YouTube Channel
  • Patreon Page

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding email and social media marketing
  • Focusing on YouTube to build an audience

Seller-disclosed risks

  • Google algorithmic changes could cause traffic to fluctuate
  • Change in writers, presenters, or the content creation process could impact sales

Business profile

Operating details

Primary markets
US, IN, GB
Registered in
RS
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Continue researching

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Monthly profit
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Owner workload
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Implied profit / owner hour
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Monthly profit
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Owner workload
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Implied profit / owner hour
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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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