Online Business Market Pulse

What changed

Observed inventory contracted modestly, from 184 to 176 listings. The median asking price rose 2.7%, from $284,209 to $291,964. Median monthly profit declined 0.8%, from $10,150 to $10,072, and the median annual-profit multiple was unchanged at displayed precision, at 2.5× annual profit. The observed set of listings changed between the two dates, so these medians compare two different sets of businesses, not the same ones.

The more useful signal is in the 173 listings DDR observed on every captured date between 18 September and 25 September. Of these, 32 changed asking price (6 up, 26 down). In 26 of those 32, reported profit changed at the same time; 6 changed asking price while reported profit was unchanged.

A changed asking price should not automatically be interpreted as an independent pricing decision when reported profit changed at the same time. The captures show that the two changed in the same period; they do not show why either changed.

Inventory movement

First observed by DDR

3

No longer observed at end

11

Observed again after absence

0

Net inventory change

−8

173 listings were observed on every captured date in the window.

Absence from captured inventory does not establish whether a business sold, was withdrawn, changed status or disappeared for another reason.

Buyer opportunity

Listings at or under $100k

28 → 28

Unchanged

Finder default screen matches

5 → 6

+1

The Finder default screen looks for businesses priced at or under $100k with at least $3,000 of monthly profit and no more than 5 h/week of owner work, in any business model. On 25 September, 6 listings met all of those criteria at once.

Finder default criteria

Max budget

$100k

Min monthly profit

$3,000

Max owner workload

5 h/week

Business model

Any

The same thresholds on their own

Monthly profit of at least $3,000, alone

172 → 166

−6

Owner workload of at most 5 h/week, alone

74 → 69

−5

Standalone screens are not equivalent to combined Buy Box matches: each counts listings meeting one criterion on its own. Only the Finder default screen applies its criteria together.

Business-model context

The largest business models by observed listings on 25 September, with the change since 18 September in brackets. Each count is also that group's sample size.

Largest count changes

• Amazon FBA: 81 to 76 listings (−5).
• Subscription: 16 to 14 listings (−2).
• YouTube: 18 to 16 listings (−2).

Counts are listings in each model on each date. Moves of one or two listings in a small group are ordinary week-to-week variation, not a trend. Business-model cohorts overlap: a listing with several monetization labels counts toward every canonical model it resolves to, so model counts do not sum to the listing count. "n ≥ 10" means only that the group cleared DDR's display threshold; it does not establish statistical representativeness.

Methodology

• This Pulse covers Empire Flippers public For Sale inventory captured by Digital Deal Research. It covers one marketplace's public listings, not the online-business market as a whole.
• "First observed" means first observed by DDR within captured history, not necessarily first listed on the marketplace.
• DDR observation history begins on 30 August 2026.
• Absence from captured inventory does not establish whether a business sold, was withdrawn, changed status or disappeared for another reason.
• The comparison uses validated full-inventory captures. Captured dates that fail DDR's completeness checks are excluded. This Pulse compares 18 September 2026 with 25 September 2026; both passed those checks.
• The annual-profit multiple is asking price divided by a full year of reported monthly profit.

Read the full DDR methodology, or see how listing multiples work.