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Listing #97751

Live listing

Amazon FBA — Hobbies

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$598,757

Monthly profit

$18,480

Seller-reported monthly average

Owner workload

4 hrs / week

Seller-reported

Listing multiple

2.7× annual profit

Marketplace: 32× monthly SDE

Monthly revenue
$58,777
Seller-reported monthly average
Profit margin
31%
Business age
1 year
Days on marketplace
9

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 7 points

Worth investigating

  • Recent 3-month average profit is 44% below the preceding 3 months.
  • Annual profit yield is below the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 1 year.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$57,037$17,911
Nov 2025$94,588$34,580
Dec 2025$94,622$40,835
Jan 2026$42,313$15,452
Feb 2026$56,994$17,318
Mar 2026$66,214$20,398
Apr 2026$49,448$13,578
May 2026$53,252$13,775
Jun 2026$69,079$20,784
Jul 2026$50,017$14,345
Aug 2026$41,369$9,419
Sep 2026$30,389$3,366
Disclosed history
12 months
TTM profit
$221,762
TTM revenue
$705,324
Median monthly profit
$16,385
Profitable months
12 of 12
Best month
$40,835
Weakest month
$3,366
Recent 3m vs prior 3m
-44%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

37.0%

Annual profit ÷ asking price

Simple payback

32.4 mo

At current monthly profit

Implied profit / owner hour

$1,066.15

Based on seller-reported workload · 17 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$18,48037.0%32.4 mo
-10% profit$16,63233.3%36 mo
-20% profit$14,78429.6%40.5 mo
-30% profit$12,93625.9%46.3 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 77 other Amazon FBA listings

MetricThis listingPeer median
Asking price$598,757$303,644
Monthly profit$18,480$10,702
Listing multiple (monthly)32.0×31.0×
Annual profit yield37.0%38.5%
Simple payback32.4 mo31.2 mo
Owner workload4 hrs10 hrs
Profit margin31%21%
  • Lower owner workload than 79% of comparable listingsn=77
  • Lower annual yield than 58% of comparable listingsn=76
  • Slower payback than 58% of comparable listingsn=76
  • Higher asking multiple than 55% of comparable listingsn=76

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Recent 3-month average profit is 44% below the preceding 3 months.
  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 1 year.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 79% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

4hours per week reported by the seller — about 17 hours per month.

Recurring tasks disclosed by the seller

  • Overseeing outsourced Amazon account management and day-to-day operations
  • Reviewing sales, profitability, advertising performance, and keyword rankings
  • Approving major advertising, pricing, and product development decisions
  • Monitoring inventory levels and planning future stock orders
  • Communicating with suppliers regarding inventory and product requirements
  • Maintaining oversight of Amazon FBA fulfilment and account performance

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This established e-commerce business specializes in a very specific outdoor hobby, featuring its own branded products sold primarily through Amazon in the United States. The operation is streamlined through Amazon FBA, making it relatively low-touch with the majority of logistic processes handled externally. With only two main products, currently averaging between 4.2 and 4.4 stars, this is a very easy business to manage. Revenue generation is almost entirely through Amazon FBA, with potential for growth through direct-to-consumer channels via an existing but underutilized Shopify store. …Read full seller summaryShow less

This established e-commerce business specializes in a very specific outdoor hobby, featuring its own branded products sold primarily through Amazon in the United States. The operation is streamlined through Amazon FBA, making it relatively low-touch with the majority of logistic processes handled externally. With only two main products, currently averaging between 4.2 and 4.4 stars, this is a very easy business to manage. Revenue generation is almost entirely through Amazon FBA, with potential for growth through direct-to-consumer channels via an existing but underutilized Shopify store. The business also comes with fully transferable relationships, including an established manufacturing partnership in China and a competent external Amazon management team based in London, which oversees PPC management, listing optimization, and overall account health. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. The legal entity section of the Seller Central account is currently locked to the UK meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Transition

Seller supportThe seller is willing to offer 60 days of transition support following completion of the sale, including email and scheduled phone or video calls. Support will include a full business handover, guidance on day-to-day operations, Amazon Seller Central, inventory management, supplier ordering, advertising and account management, introductions to the existing supplier and London-based Amazon management team, and assistance transferring relevant relationships, accounts, brand assets, domains, and operational information.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Secondary Domains
  • Seller Central Account
  • Brand Registry
  • Shopify
  • Amazon ppc
  • Employees / Amazon PPC / Account Management Contractor
  • Freight Forwarding / FBA Logistics Partner
  • Established Manufacturer / Supplier Relationship
  • US Trademark
  • GS1 UK Account
  • Images, Listing Copy & Brand Assets
  • Product Documentation & Compliance Files
  • Sellerboard

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding the product range with accessories, bundles, replacement parts, and models for different price points
  • Growing Amazon US sales by improving PPC efficiency, keyword rankings, listing conversion, A+ Content, and the Brand Store
  • Developing direct-to-consumer sales through the existing Shopify store to diversify revenue
  • Expanding geographically into the UK and other suitable Amazon marketplaces
  • Building wholesale and retail distribution through outdoor and hobby retailers
  • Creating educational content, product demonstrations, and user-generated content across YouTube, TikTok, Facebook, and Instagram

Seller-disclosed risks

  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

Business profile

Operating details

Primary markets
US, MX, CA
Registered in
GB
Customer type
B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

SKUs
4
Parent ASINs
2
Brand Registry
Enrolled
TACoS
10.97%
COGS
33.5%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #91033

Amazon FBA — Outdoors

Asking price
$372,435
Monthly profit
$10,702
Owner workload
12 hrs / week
Implied profit / owner hour
$205.81

Same monetization · Similar price and profit

Listing #92853

Amazon FBA — Home

Asking price
$1,038,879
Monthly profit
$33,512
Owner workload
5 hrs / week
Implied profit / owner hour
$1,546.71

Same monetization · Similar price and profit

Listing #96705

Amazon FBA — Equipment

Asking price
$303,872
Monthly profit
$9,497
Owner workload
1 hr / week
Implied profit / owner hour
$2,191.62

Same monetization · Similar price and profit

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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