Amazon FBA — Hobbies

This Amazon FBA business operates within a specialized accessories niche, designing and selling proprietary products for Leatherman and Swiss Army Knife enthusiasts. The business has developed a portfolio of over 50 unique SKUs, including one product with a patent application currently under review, and has built strong brand recognition within a loyal enthusiast community. Since launch, the business has generated average net profit margins above 30% while establishing consistent organic visibility and customer demand without relying on PPC advertising, resulting in a lean, efficient operation with a proven track record of profitability. The business benefits from a long-standing relationship with a Chinese manufacturer that supplies all product components and packaging. Under the new operating model being implemented from September, the manufacturer will complete the laser engraving and product preparation before shipping finished products directly to Amazon fulfillment centers. This eliminates the need for the owner to store inventory, manually laser products, package orders, or manage the transfer of inventory to Amazon, creating a streamlined and highly efficient fulfillment process. The business has been intentionally grown through organic traffic and marketplace optimization, avoiding paid advertising spend while maintaining strong performance. Ongoing responsibilities are primarily focused on reviewing Amazon notifications, placing inventory orders, and handling monthly accounting activities through Xero and A2X. With the new supplier workflow, the business is expected to require less than 5 hours per week of owner involvement, further reducing the hands-on operational requirements and allowing the owner to operate the brand without the need for dedicated inventory storage or manual product preparation. Included in the sale are established supplier relationships, operational processes, inventory, branding assets, and all business-related intellectual property required to continue operating and scaling the brand. Prospective buyers should note that the owner also operates Amazon UK and European marketplace accounts; however, the financial performance from these marketplaces has not been included within the profit and loss statements provided, representing potential additional value not reflected in the reported financials. Disclaimers: - The legal entity section of the Seller Central account is currently locked to New Zealand meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal. - The assets for this business can be found in the business Google Drive folder.