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Listing #97628

Live listing

Subscription / eCommerce — Health & Fitness

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$869,781

Monthly profit

$24,161

Seller-reported monthly average

Owner workload

25 hrs / week

Seller-reported

Listing multiple

3× annual profit

Marketplace: 36× monthly SDE

Monthly revenue
$44,799
Seller-reported monthly average
Profit margin
54%
Business age
7 years
Days on marketplace
0

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 6 points

Worth investigating

  • Recent 3-month average profit is 7% below the preceding 3 months.
  • Annual profit yield is below the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 7 years.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$55,148$30,989
Nov 2025$41,027$21,464
Dec 2025$53,746$28,998
Jan 2026$52,694$28,961
Feb 2026$44,257$22,709
Mar 2026$48,411$26,086
Apr 2026$42,322$22,196
May 2026$49,091$26,573
Jun 2026$35,281$18,987
Jul 2026$34,573$18,922
Aug 2026$42,394$22,963
Sep 2026$38,638$21,080
Disclosed history
12 months
TTM profit
$289,928
TTM revenue
$537,582
Median monthly profit
$22,836
Profitable months
12 of 12
Best month
$30,989
Weakest month
$18,922
Recent 3m vs prior 3m
-7%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

33.3%

Annual profit ÷ asking price

Simple payback

36 mo

At current monthly profit

Implied profit / owner hour

$223.02

Based on seller-reported workload · 108 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$24,16133.3%36 mo
-10% profit$21,74530.0%40 mo
-20% profit$19,32926.7%45 mo
-30% profit$16,91323.3%51.4 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 113 other Subscription, eCommerce and Amazon FBA listings

MetricThis listingPeer median
Asking price$869,781$322,240
Monthly profit$24,161$11,199
Listing multiple (monthly)36.0×30.0×
Annual profit yield33.3%40.0%
Simple payback36 mo30 mo
Owner workload25 hrs10 hrs
Profit margin54%24%
  • Higher owner workload than 85% of comparable listingsn=113
  • Lower annual yield than 79% of comparable listingsn=112
  • Slower payback than 79% of comparable listingsn=112
  • Higher asking multiple than 80% of comparable listingsn=112

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Recent 3-month average profit is 7% below the preceding 3 months.
  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.
  • Owner workload is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 7 years.

Marketplace disclosure

Owner workload reported by the seller

25hours per week reported by the seller — about 108 hours per month.

Recurring tasks disclosed by the seller

  • Fulfilling Shopify orders and providing customer support across all channels
  • Preparing and sending inventory to a third-party FBA prep vendor for Amazon fulfillment
  • Filing and remitting sales taxes through state portals monthly or quarterly
  • Ordering annual inventory from the manufacturer and coordinating required payments
  • Overseeing website, app, and financial management as needed

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Founded in 2019, this vegan supplement brand has carved out a niche in the health and wellness sector with its innovative 7-in-1 formula supplements. This profitable, founder-led business has seen significant recurring revenue and boasts a robust SDE margin above 50%. With a strong subscription model that accounts for over 75% of its revenue, the company enjoys a loyal customer base of 1,000+ active subscribers and sells on both Shopify and Amazon. Operating with a lean structure, the business has no employees and has thrived without any current paid advertising spend, relying primarily on organic growth through word-of-mouth, strong online reviews, and an impressive social media following. …Read full seller summaryShow less

Founded in 2019, this vegan supplement brand has carved out a niche in the health and wellness sector with its innovative 7-in-1 formula supplements. This profitable, founder-led business has seen significant recurring revenue and boasts a robust SDE margin above 50%. With a strong subscription model that accounts for over 75% of its revenue, the company enjoys a loyal customer base of 1,000+ active subscribers and sells on both Shopify and Amazon. Operating with a lean structure, the business has no employees and has thrived without any current paid advertising spend, relying primarily on organic growth through word-of-mouth, strong online reviews, and an impressive social media following. Logistics are streamlined with the majority of inventory managed from a home office and local self-storage, facilitating self-fulfillment for the primary sales channel, Shopify, while Amazon FBA handles additional sales. The business faced inventory and fulfillment challenges in mid-2026 due to changes in Amazon's services resulting in an inventory gap, but these issues have since been resolved, showing resilience and a quick recovery in performance. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. The legal entity section of the Seller Central account is currently locked to the USA meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Transition

Seller supportThe seller is willing to provide a full handoff and ongoing support for 90 days, responding promptly to questions during that period.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Branded Support Email
  • Branded Admin Email
  • Seller Central Account
  • Brand Registry
  • Product Insurance
  • SKU/ASIN
  • Shopify Account
  • Amazon Seller Central
  • Amazon Brand Registry
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Pinterest Ads
  • Email List (Newletter Sign Up)
  • All Images & Copy Materials
  • Ad Library

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Restarting proven paid advertising campaigns across Google, Facebook, and Instagram
  • Activating promotional email flows for the engaged 22,000-subscriber newsletter list
  • Expanding social media marketing using professional creatives, user-generated content, and established audiences
  • Restocking supplemental products and introducing bundles and new products to increase average order value

Seller-disclosed risks

  • Google algorithmic changes could cause traffic to fluctuate.
  • Subscription services require customer service and the ability to stay on top of the subscribers requests.
  • Supplier increasing prices
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

Business profile

Operating details

Primary markets
US, MX, CA
Registered in
US
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Amazon / marketplace metrics

SKUs
1
Parent ASINs
1
Brand Registry
Enrolled
TACoS
0.00%
COGS
20.2%

Subscription metrics

Monthly churn
3.82%
Customer LTV
$294

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #87554

Amazon FBA / eCommerce — Supplements

Asking price
$1,006,145
Monthly profit
$28,912
Owner workload
40 hrs / week
Implied profit / owner hour
$166.80

Same monetization · Similar price and profit

Listing #94125

Amazon FBA — Supplements

Asking price
$680,240
Monthly profit
$23,619
Owner workload
2 hrs / week
Implied profit / owner hour
$2,725.27

Same monetization · Similar price and profit

Listing #94476

Amazon FBA / Amazon FBM — Automotive

Asking price
$677,963
Monthly profit
$42,373
Owner workload
5 hrs / week
Implied profit / owner hour
$1,955.68

Same monetization · Similar price and profit

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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