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Listing #97464

Live listing

Amazon FBA / eCommerce — Pet Care

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$1,391,804

Monthly profit

$36,245

Seller-reported monthly average

Owner workload

40 hrs / week

Seller-reported

Listing multiple

3.2× annual profit

Marketplace: 38× monthly SDE

Monthly revenue
$153,179
Seller-reported monthly average
Profit margin
24%
Business age
15 years
Days on marketplace
3

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 6 points

Worth investigating

  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 15% above the preceding 3 months.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$122,801$27,712
Nov 2025$112,242$29,126
Dec 2025$118,572$35,919
Jan 2026$131,799$29,537
Feb 2026$150,229$40,878
Mar 2026$118,114$26,318
Apr 2026$134,925$29,997
May 2026$175,841$39,667
Jun 2026$192,521$44,307
Jul 2026$202,472$46,147
Aug 2026$195,011$46,088
Sep 2026$183,621$39,243
Disclosed history
12 months
TTM profit
$434,939
TTM revenue
$1,838,148
Median monthly profit
$37,581
Profitable months
12 of 12
Best month
$46,147
Weakest month
$26,318
Recent 3m vs prior 3m
+15%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

31.3%

Annual profit ÷ asking price

Simple payback

38.4 mo

At current monthly profit

Implied profit / owner hour

$209.11

Based on seller-reported workload · 173 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$36,24531.3%38.4 mo
-10% profit$32,62128.1%42.7 mo
-20% profit$28,99625.0%48 mo
-30% profit$25,37221.9%54.9 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 110 other Amazon FBA, eCommerce, Other and Amazon FBM listings

MetricThis listingPeer median
Asking price$1,391,804$303,872
Monthly profit$36,245$11,959
Listing multiple (monthly)38.0×30.0×
Annual profit yield31.3%40.0%
Simple payback38.4 mo30 mo
Owner workload40 hrs10 hrs
Profit margin24%24%
  • Higher owner workload than 96% of comparable listingsn=110
  • Lower annual yield than 92% of comparable listingsn=109
  • Slower payback than 92% of comparable listingsn=109
  • Higher asking multiple than 92% of comparable listingsn=109

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.
  • Owner workload is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 15% above the preceding 3 months.
  • Business has been generating revenue for 15 years.

Marketplace disclosure

Owner workload reported by the seller

40hours per week reported by the seller — about 173 hours per month.

Recurring tasks disclosed by the seller

  • Boxing and shipping customer orders
  • Managing accounting and bookkeeping
  • Managing Amazon advertising campaigns
  • Resolving Amazon-related issues collaboratively

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This online business is a highly profitable, veterinarian-invented pet medical care brand with a proven track record of over 350,000+ units sold. Operating primarily through a streamlined Amazon FBA model (US) with additional channels via Chewy and wholesale, the brand has established itself in the pet care niche. Unlike generic private-label competitors, this brand commands unparalleled credibility, having been trusted and utilized in university teaching hospitals nationwide. This is a highly defensible asset with institutional validation, organic top-3 keyword rankings, and clear infrastructure built for immediate scaling. …Read full seller summaryShow less

This online business is a highly profitable, veterinarian-invented pet medical care brand with a proven track record of over 350,000+ units sold. Operating primarily through a streamlined Amazon FBA model (US) with additional channels via Chewy and wholesale, the brand has established itself in the pet care niche. Unlike generic private-label competitors, this brand commands unparalleled credibility, having been trusted and utilized in university teaching hospitals nationwide. This is a highly defensible asset with institutional validation, organic top-3 keyword rankings, and clear infrastructure built for immediate scaling. The founding team, preparing for retirement, highlights that the business is not being sold due to a lack of opportunity but rather as a lifestyle choice. Approximately 95% of the business is driven through Amazon, with the top selling product boasting over 5,400 reviews, averaging out to 4.3 stars and an Amazon's Choice badge. The business's participation in Amazon's Strategic Account Services offers potential continued support and strategic guidance post-sale, making this a compelling opportunity for a buyer looking to take over a well-established, loved, and market-leading brand in the pet healthcare industry. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. The legal entity section of the Seller Central account is currently locked to the USA meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal. This business has a loan associated with it. The seller intends to pay off the loan as part of the sale. The seller notes that they have had "Some suspensions due to sizing issues, etc. We dispute with Amazon using pictures, etc., and the listings are reinstated."

Transition

Seller supportThe seller is willing to offer 90 days of dedicated transition support, including up to 14 hours of video or phone strategy sessions and responsive email guidance. Support includes training on Amazon Seller Central, introductions to trusted suppliers, historical PPC, Chewy, and wholesale strategies, operational troubleshooting, ordering guidance, growth planning, and final knowledge transfer; it does not include ongoing daily task execution such as customer service or live PPC campaign management.

Reason for saleThe seller would like to retire after having built this business to where it is today.

What is included

  • Domain
  • Email address
  • Seller Central Account
  • Brand Registry
  • Product Insurance
  • Shopify Account
  • Walmart Account
  • US Trademark
  • GS1 Account
  • Software Tools

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding outreach to build a larger recurring B2B customer base
  • Increasing Facebook, TikTok, Google, affiliate, influencer, and content creator marketing beyond Amazon
  • Launching and scaling developed products.
  • Expanding into additional international Amazon marketplaces
  • Developing underutilized products within the existing catalog

Seller-disclosed risks

  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • An increase in Paid Traffic pricing could make the ads unprofitable.
  • Supplier increasing prices
  • Amazon can suspend or cancel your account due to a breach of its terms of service (ToS).

Business profile

Operating details

Primary markets
US, CA, MX
Registered in
US
Customer type
B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

SKUs
143
Parent ASINs
11
Brand Registry
Enrolled
TACoS
13.72%
COGS
34.3%

Continue researching

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Monthly profit
$28,912
Owner workload
40 hrs / week
Implied profit / owner hour
$166.80

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Asking price
$775,572
Monthly profit
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Owner workload
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Implied profit / owner hour
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Listing #88319

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Asking price
$1,063,096
Monthly profit
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Owner workload
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Implied profit / owner hour
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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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