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Listing #97292

Live listing

eCommerce — Children

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$405,592

Monthly profit

$11,655

Seller-reported monthly average

Owner workload

20 hrs / week

Seller-reported

Listing multiple

2.9× annual profit

Marketplace: 35× monthly SDE

Monthly revenue
$24,368
Seller-reported monthly average
Profit margin
48%
Business age
8 years
Days on marketplace
17

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 7 points

Worth investigating

  • 3 of 12 disclosed months were loss-making.
  • Annual profit yield is below the median of comparable listings.

Supporting signals

  • 9 of 12 disclosed months were profitable.
  • Recent 3-month average profit is 224% above the preceding 3 months.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$2,544-$1,413
Nov 2025$6,377$2,059
Dec 2025$3,414-$792
Jan 2026$3,891$309
Feb 2026$52,898$25,623
Mar 2026$83,465$44,235
Apr 2026$1,826-$509
May 2026$7,981$3,502
Jun 2026$25,672$13,488
Jul 2026$34,914$19,388
Aug 2026$60,866$31,254
Sep 2026$8,568$2,715
Disclosed history
12 months
TTM profit
$139,860
TTM revenue
$292,417
Median monthly profit
$3,109
Profitable months
9 of 12
Best month
$44,235
Weakest month
-$1,413
Recent 3m vs prior 3m
+224%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

34.5%

Annual profit ÷ asking price

Simple payback

34.8 mo

At current monthly profit

Implied profit / owner hour

$134.48

Based on seller-reported workload · 87 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$11,65534.5%34.8 mo
-10% profit$10,49031.0%38.7 mo
-20% profit$9,32427.6%43.5 mo
-30% profit$8,15824.1%49.7 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 54 other eCommerce listings

MetricThis listingPeer median
Asking price$405,592$350,888
Monthly profit$11,655$14,973
Listing multiple (monthly)35.0×28.0×
Annual profit yield34.5%42.9%
Simple payback34.8 mo28 mo
Owner workload20 hrs11 hrs
Profit margin48%25%
  • Higher owner workload than 69% of comparable listingsn=54
  • Lower annual yield than 77% of comparable listingsn=53
  • Slower payback than 77% of comparable listingsn=53
  • Higher asking multiple than 78% of comparable listingsn=53

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • 3 of 12 disclosed months were loss-making.
  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.
  • Owner workload is above the median of comparable listings.

Supporting signals

  • 9 of 12 disclosed months were profitable.
  • Recent 3-month average profit is 224% above the preceding 3 months.
  • Business has been generating revenue for 8 years.

Marketplace disclosure

Owner workload reported by the seller

20hours per week reported by the seller — about 87 hours per month.

Recurring tasks disclosed by the seller

  • Managing customer service emails and responding to inquiries
  • Processing and shipping customer orders
  • Creating email and Instagram marketing campaigns
  • Prospecting wholesale customers and managing wholesale relationships
  • Managing inventory, bookkeeping, and accounting
  • Analyzing market trends, designing collections, coordinating photoshoots, maintaining the website, and strategizing

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for a DTC eCommerce and B2B business established in 2018, operating under a trademarked brand specializing in premium children's bags and accessories. The business offers a range of backpacks, travel bags, and complementary accessories designed with an emphasis on lightweight construction, ergonomics, and everyday functionality. A key differentiator is its DIY-inspired product design, with customizable backpack elements that allow children to personalize their bags, encouraging creativity and personal expression. These interchangeable and customizable features are also significant drivers of repeat purchases, as customers return to expand and refresh their existing products. …Read full seller summaryShow less

This listing is for a DTC eCommerce and B2B business established in 2018, operating under a trademarked brand specializing in premium children's bags and accessories. The business offers a range of backpacks, travel bags, and complementary accessories designed with an emphasis on lightweight construction, ergonomics, and everyday functionality. A key differentiator is its DIY-inspired product design, with customizable backpack elements that allow children to personalize their bags, encouraging creativity and personal expression. These interchangeable and customizable features are also significant drivers of repeat purchases, as customers return to expand and refresh their existing products. The brand benefits from a strong organic presence, with at least 90% of traffic originating from organic sources and minimal expenditure on paid advertising. The business maintains exceptionally strong profitability, with average net profit margins exceeding 50% as of the time of writing, and experiences particularly strong performance during the back-to-school season. The business operates primarily through its Shopify store, with additional wholesale revenue generated through Faire and direct B2B relationships. The Sellers dedicate approximately 20 hours per week to the business, primarily handling customer service, marketing, wholesale prospecting, and strategic planning. Products are sourced from an established supplier in China that holds a utility patent and grants the business exclusive purchasing and distribution rights for specific product lines. The Sellers currently manage inventory storage and order fulfillment in-house, although these operations could potentially be outsourced to a third-party logistics provider. This represents an attractive opportunity for Buyers seeking an established brand in the Children's niche, with strong organic visibility, healthy profit margins, and meaningful growth potential through targeted advertising, international expansion, and further product line development. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. Google Analytics was not set up fully by the Seller due to difficulties with integration with Shopify. The Seller is able to provide Shopify analytics data to interested Buyers.

Transition

Seller supportThe seller is willing to support the transition of assets, share details of past experiences, and provide guidance on whatever the new owners need for 60 days. After that, the seller will remain available by phone and email to answer questions.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Branded Emails
  • Shopify Account
  • Google Ads
  • Meta Ads
  • US Trademark
  • Other Trademark
  • Email Marketing Software
  • Email List
  • All Images & Copy Materials

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding the customer base through targeted marketing initiatives
  • Launching additional collections, including travel accessories and adult bags.
  • Broadening the product range to capture new customer segments.

Seller-disclosed risks

  • Inventory mismanagement around back to school seasons could result in missed revenue.
  • Changes in supplier pricing and freight could impact profitability.

Business profile

Operating details

Primary markets
US, CH, CN
Registered in
US
Customer type
B2B and B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

TACoS
5.98%
COGS
37.9%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

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Asking price
$257,494
Monthly profit
$12,262
Owner workload
40 hrs / week
Implied profit / owner hour
$70.74

Same monetization · Similar price and profit

Listing #92823

Amazon FBA / eCommerce — Occasions & Gifts

Asking price
$348,715
Monthly profit
$10,565
Owner workload
4 hrs / week
Implied profit / owner hour
$609.52

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Listing #97550

eCommerce / DropShipping — Business

Asking price
$240,834
Monthly profit
$13,380
Owner workload
12 hrs / week
Implied profit / owner hour
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Same monetization · Similar price and profit

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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