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Listing #96693

Live listing

Amazon FBA / eCommerce — Supplements

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$303,416

Monthly profit

$14,047

Seller-reported monthly average

Owner workload

20 hrs / week

Seller-reported

Listing multiple

1.8× annual profit

Marketplace: 22× monthly SDE

Monthly revenue
$42,339
Seller-reported monthly average
Profit margin
33%
Business age
15 years
Days on marketplace
46

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 9 points

Worth investigating

  • Recent 3-month average profit is 14% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 15 years.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$59,518$19,970
Nov 2025$50,420$12,150
Dec 2025$48,278$13,289
Jan 2026$48,610$18,818
Feb 2026$39,060$13,389
Mar 2026$46,599$14,831
Apr 2026$43,979$17,478
May 2026$34,482$11,253
Jun 2026$34,747$12,091
Jul 2026$34,167$11,856
Aug 2026$33,411$10,975
Sep 2026$34,798$12,466
Disclosed history
12 months
TTM profit
$168,565
TTM revenue
$508,069
Median monthly profit
$12,878
Profitable months
12 of 12
Best month
$19,970
Weakest month
$10,975
Recent 3m vs prior 3m
-14%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

55.6%

Annual profit ÷ asking price

Simple payback

21.6 mo

At current monthly profit

Implied profit / owner hour

$162.08

Based on seller-reported workload · 87 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$14,04755.6%21.6 mo
-10% profit$12,64250.0%24 mo
-20% profit$11,23844.4%27 mo
-30% profit$9,83338.9%30.9 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 103 other Amazon FBA and eCommerce listings

MetricThis listingPeer median
Asking price$303,416$349,802
Monthly profit$14,047$11,655
Listing multiple (monthly)22.0×30.0×
Annual profit yield55.6%40.0%
Simple payback21.6 mo30 mo
Owner workload20 hrs10 hrs
Profit margin33%23%
  • Higher owner workload than 79% of comparable listingsn=103
  • Higher annual yield than 85% of comparable listingsn=102
  • Faster payback than 85% of comparable listingsn=102
  • Lower asking multiple than 86% of comparable listingsn=102

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Recent 3-month average profit is 14% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 15 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Higher annual profit yield than 85% of comparable listings.
  • Faster payback than 85% of comparable listings.
  • Lower asking multiple than 86% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

20hours per week reported by the seller — about 87 hours per month.

Recurring tasks disclosed by the seller

  • Fulfilling 5–10 daily orders from website and eBay
  • Preparing and handing over daily shipments to DHL
  • Replenishing Amazon FBA inventory from local storage as needed
  • Handling customer support via email and sending one or two weekly newsletters
  • Monitoring payments and bank accounts, and paying suppliers and business expenses
  • Preparing monthly bookkeeping in DATEV for the accountant

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Founded in 2011, this premium natural wellness brand has developed a long-standing presence in the European market and was an early mover within its product category on Amazon Germany. The business has built an established catalogue of compact, consumable products and has served more than 90,000 customers since launch. Approximately 85% of revenue is generated through Amazon FBA, with Amazon Germany representing the majority of sales. The remaining approximately 15% is generated through the brand’s own online store and eBay. Amazon advertising has historically operated at an ACOS of approximately 25–28%. …Read full seller summaryShow less

Founded in 2011, this premium natural wellness brand has developed a long-standing presence in the European market and was an early mover within its product category on Amazon Germany. The business has built an established catalogue of compact, consumable products and has served more than 90,000 customers since launch. Approximately 85% of revenue is generated through Amazon FBA, with Amazon Germany representing the majority of sales. The remaining approximately 15% is generated through the brand’s own online store and eBay. Amazon advertising has historically operated at an ACOS of approximately 25–28%. Inventory is held across Amazon FBA warehouses and the seller’s own approximately 20 m² storage facility. Due to the compact nature of the products, several thousand units can be stored within a relatively small footprint. Orders placed through the online store and eBay are fulfilled directly by the seller and the seller’s wife. The seller currently spends approximately 20–25 hours per week operating the business, including order fulfilment and general management activities. The product range has developed strong customer feedback, with thousands of reviews across the catalogue and average ratings of approximately 4.6 stars. The business has also built an email database of approximately 9,000 subscribers, providing an additional owned audience for future marketing initiatives. With more than 15 years of operating history, an established customer base, strong product reviews, and a significant presence on Amazon Germany, the business offers several potential growth opportunities. These include further European expansion, entry into additional international markets, and increased investment in email marketing, social media, and paid advertising, areas that the seller has historically pursued on a limited basis. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. Buyers need an active VAT number in all UK/EU countries where this business has inventory stored before the transfer can finalize. It is highly recommended to begin the VAT registration process as soon as possible.

Transition

Seller supportThe seller is willing to offer extensive transition support, including phone, email, WhatsApp, and video call availability during the first 90 days, with a dedicated WhatsApp group for quick questions. For the first six months, the seller will provide up to two video calls per week for training and advice on suppliers, Amazon, products, customers, and business operations, and will remain available for regular support for up to one year.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Secondary Domains
  • 301 Redirects
  • Seller Central Account
  • Brand Registry
  • eBay Account
  • OTTO
  • Shop Apotheke
  • Doc Morris
  • ETSY
  • Other Trademark
  • Email Marketing Software
  • Email List

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding digital marketing through social media, targeted advertising, and Google Ads
  • Activating Amazon Pan-EU and launching into the UK market
  • Establishing and scaling the brand in the U.S. market
  • Entering additional international markets like the UAE, China, and other global regions
  • Promoting the book as a brand-building and customer acquisition tool

Seller-disclosed risks

  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
  • An increase in Paid Traffic pricing could make the ads unprofitable.
  • Supplier increasing prices
  • High spam scores can limit deliverability and engagement.
  • Losing key sponsors or advertisers can make revenue inconsistent.

Business profile

Operating details

Primary markets
DE, SE
Registered in
DE
Customer type
B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

SKUs
28
Parent ASINs
20
Brand Registry
Enrolled
TACoS
10.26%
COGS
20.2%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #95525

Amazon FBA / Subscription — Supplements

Asking price
$257,494
Monthly profit
$12,262
Owner workload
40 hrs / week
Implied profit / owner hour
$70.74

Same monetization · Similar price and profit

Listing #95577

eCommerce — Supplements

Asking price
$374,243
Monthly profit
$14,970
Owner workload
4 hrs / week
Implied profit / owner hour
$863.65

Same monetization · Similar price and profit

Listing #96185

Amazon FBA — Supplements

Asking price
$424,477
Monthly profit
$11,054
Owner workload
15 hrs / week
Implied profit / owner hour
$170.06

Same monetization · Similar price and profit

Screen more businesses with your Buy Box

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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