Info Product — Business

Established in July 2019, this information product business provides entrepreneurs with a range of digital toolkits and video tutorials designed to help them build and grow their businesses. The company has been operated conservatively with a strong focus on maintaining a lean cost structure and efficient day-to-day operations. The CEO currently spends fewer than five hours per week on the business and is open to an ongoing arrangement under which he could occasionally create new content following the sale. Marketing is handled by an experienced team member who works approximately 15–20 hours per week. He has agreed to a structured three-to-six-month transition period, during which he will continue managing marketing while assisting with the recruitment and training of a suitable replacement. Customer support is outsourced to an agency based in the Philippines. There are several clear opportunities available to a new owner. Further investment in the company’s existing AI infrastructure could increase customer retention by making the businesses created through their products more closely integrated with the platform. The company could also benefit from building a dedicated sales function, as customer acquisition has historically relied almost entirely on paid advertising funnels. Additional growth opportunities include developing a white-label B2B offering and localising the existing content for specific international markets.