Listing #94911
Digital Product / eCommerce — Hobbies
- Asking price
- $139,901
- Monthly profit
- $6,995
- Owner workload
- 7 hrs / week
- Implied profit / owner hour
- $230.60
Same monetization · Similar price and profit
Listing #92793
Empire FlippersLive listingDigital Product / Subscription — Art
- Digital Product
- Subscription
- Info Product
- Art
- Hobbies
Asking price
$167,995
Monthly profit
$5,600
Marketplace average
Monthly revenue
$24,651
Marketplace average
Owner workload
5 hrs / week
- Profit margin
- 23%
- Listing multiple (SDE)
- 30.0× monthly
- Business age
- 2 years
- Days on marketplace
- 21
Research snapshot
What the disclosed figures show
Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.
- 11 of 12 disclosed months were profitable.
- Recent 3-month average profit is 19% above the preceding 3 months.
- 1 of 12 disclosed months were loss-making.
- Annual profit yield is below the median of comparable listings.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
-$20K$0$20K$40K
Aug'25SepOctNovDecJan'26FebMarAprMayJunJul
- Disclosed history
- 12 months
- TTM profit
- $67,198
- TTM revenue
- $295,817
- Average monthly profit
- $5,600
- Median monthly profit
- $6,767
- Profitable months
- 11 of 12
- Best month
- $9,572
- Weakest month
- -$6,020
- Recent 3m vs prior 3m
- +19%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
40.0%
Annual profit ÷ asking price
Simple payback
30 mo
At current monthly profit
Implied profit / owner hour
$258.46
Based on seller-reported workload · 22 owner hours / month
Listing multiple (SDE)
30.0×
Priced on 12 months of trading
Downside scenarios
Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $5,600 | 40.0% | 30 mo |
| -10% profit | $5,040 | 36.0% | 33.3 mo |
| -20% profit | $4,480 | 32.0% | 37.5 mo |
| -30% profit | $3,920 | 28.0% | 42.9 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 32 other Digital Product, Subscription and Info Product listings
| Metric | This listing | Comparison median |
|---|---|---|
| Asking price | $167,995 | $294,701 |
| Monthly profit | $5,600 | $10,122 |
| Owner workload | 5 hrs | 10 hrs |
| Profit margin | 23% | 49% |
| Annual profit yield | 40.0% | 42.1% |
| Simple payback | 30 mo | 28.5 mo |
| Listing multiple | 30.0× | 28.5× |
- Lower owner workload than 67% of comparable listingsn=32
- Lower annual yield than 53% of comparable listingsn=32
- Slower payback than 53% of comparable listingsn=32
- Higher asking multiple than 56% of comparable listingsn=32
Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Supporting signals
- 11 of 12 disclosed months were profitable.
- Recent 3-month average profit is 19% above the preceding 3 months.
- Business has been generating revenue for 2 years.
- Owner workload is below the median of comparable listings.
- Lower owner workload than 67% of comparable listings.
Research points
- 1 of 12 disclosed months were loss-making.
- Annual profit yield is below the median of comparable listings.
- Listing multiple is above the median of comparable listings.
Marketplace disclosure
Owner workload reported by the seller
5 hrs / week
5hours per week reported by the seller — about 22 hours per month.
Recurring tasks disclosed by the seller
- Overseeing marketing progress and discussing initiatives in weekly meetings
- Meeting occasionally with the community manager to review operations
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
Launched in 2023, this online business offers a robust digital membership model centered around teaching newcomers the art of Cricut crafting. The membership is structured with multiple pricing tiers across monthly, annual, and lifetime. Members enjoy a wealth of resources, including a Cricut Kickstart Course, access to a welcoming community, extensive video libraries covering Cricut design and skills, over 50 guided project tutorials, and bi-weekly live Q&A calls. Additional perks include monthly prize draws, giveaways, and community project challenges, enhancing member engagement and satisfaction. …Read full seller summaryShow less
Launched in 2023, this online business offers a robust digital membership model centered around teaching newcomers the art of Cricut crafting. The membership is structured with multiple pricing tiers across monthly, annual, and lifetime. Members enjoy a wealth of resources, including a Cricut Kickstart Course, access to a welcoming community, extensive video libraries covering Cricut design and skills, over 50 guided project tutorials, and bi-weekly live Q&A calls. Additional perks include monthly prize draws, giveaways, and community project challenges, enhancing member engagement and satisfaction. The business operates with a lean model, utilizing contractors instead of direct employees, which includes roles such as a community manager, marketing manager, and customer support, all of whom are willing to continue with the new owner. Of note, there is a clear "face of the brand" contractor who will move with the business. The marketing manager, in particular, is responsible for running effective paid advertising campaigns that have successfully driven member acquisition. This membership site, hosted on WordPress and integrated with WooCommerce for streamlined payment processing, boasts a large email subscriber base of over 17,000 and a CRM setup to nurture leads effectively. Disclaimers: If the Buyer has a legal entity in the same country as the Seller, then the Stripe account can be transferred. If the Stripe account cannot be handed over, there is a manual process for transferring subscribers, facilitated by EF and Stripe Support. There is a small risk that not all subscribers will migrate correctly. If the PayPal account is a Business Account, and the Buyer is located in, and has a legal entity in, the same country as the Seller, then the account can be transferred. If the PayPal account cannot be handed over, or isn’t a Business Account, users will need to be asked to resubscribe through a new link, but there is a risk of heavy subscriber churn. The seller notes that profitability dipped in December 2025 due to extra freelance copywriter work to enhance the main sales page, alongside a late invoice for another contractor. Google Analytics appears not to have been tracking correctly between mid December 2025 to mid-April 2026.
Transition
Seller supportThe seller is willing to offer 60 days of transition support to the new owner, including a weekly video or phone call and ongoing email support throughout that period.
Reason for saleThe Seller would like to explore other opportunities.
What is included
- Primary Domain
- Woocommerce Store
- Skool Community
- Meta Ads
- Google Ads
- TikTok Ads
- Contractor - Community Lead
- Contractor - Ops
- Contractor - Head of Marketing
- Contractor - Customer Support
- 5 x eBooks
- Online Courses & Classroom Content
- Email List
- SOPs
- Software Licences
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- Increasing organic social media posting frequency
- Repurposing internal content into consistent organic social campaigns
- Using organic social growth to improve traffic, sales, and paid ad performance
Seller-disclosed risks
- Due to constant changes in technology, competition, and the market as a whole, the product could become irrelevant.
- Google algorithmic changes could cause traffic to fluctuate.
- Subscription services require customer service and the ability to stay on top of the subscribers requests.
- The content could become outdated as industry trends change, reducing the product's appeal and sales.
- Increased competition or the availability of free alternatives may reduce consumer demand, making it harder to attract paying customers.
Business profile
Operating details
- Primary markets
- US, SG, CN
- Registered in
- US
- Customer type
- B2C
- Trademark
- None disclosed
- Private blog network
- Not used
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #95910
Affiliate / Digital Product — Business
- Asking price
- $323,433
- Monthly profit
- $9,802
- Owner workload
- 20 hrs / week
- Implied profit / owner hour
- $113.10
Same monetization · Similar price and profit
Listing #93910
Amazon FBA / Subscription — Supplements
- Asking price
- $178,275
- Monthly profit
- $5,751
- Owner workload
- 2 hrs / week
- Implied profit / owner hour
- $663.58
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.