Listing #95146
Amazon FBA — Beauty
- Asking price
- $1,071,847
- Monthly profit
- $29,774
- Owner workload
- 15 hrs / week
- Implied profit / owner hour
- $458.06
Same monetization · Similar price and profit
Listing #93100
Empire FlippersLive listingeCommerce / Amazon FBA — Personal Care
- eCommerce
- Amazon FBA
- Personal Care
Asking price
$654,500
Monthly profit
$23,375
Marketplace average
Monthly revenue
$85,464
Marketplace average
Owner workload
6 hrs / week
- Profit margin
- 27%
- Listing multiple (SDE)
- 28.0× monthly
- Business age
- 2 years
- Days on marketplace
- 48
Research snapshot
What the disclosed figures show
Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.
- 11 of 12 disclosed months were profitable.
- Business has been generating revenue for 2 years.
- 1 of 12 disclosed months were loss-making.
- Recent 3-month average profit is 67% below the preceding 3 months.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
-$100K$0$100K$200K
Jun'25JulAugSepOctNovDecJan'26FebMarAprMay
- Disclosed history
- 12 months
- TTM profit
- $280,501
- TTM revenue
- $1,025,565
- Average monthly profit
- $23,375
- Median monthly profit
- $19,998
- Profitable months
- 11 of 12
- Best month
- $69,441
- Weakest month
- -$9,455
- Recent 3m vs prior 3m
- -67%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
42.9%
Annual profit ÷ asking price
Simple payback
28 mo
At current monthly profit
Implied profit / owner hour
$899.04
Based on seller-reported workload · 26 owner hours / month
Listing multiple (SDE)
28.0×
Priced on 12 months of trading
Downside scenarios
Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $23,375 | 42.9% | 28 mo |
| -10% profit | $21,038 | 38.6% | 31.1 mo |
| -20% profit | $18,700 | 34.3% | 35 mo |
| -30% profit | $16,362 | 30.0% | 40 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 101 other eCommerce and Amazon FBA listings
| Metric | This listing | Comparison median |
|---|---|---|
| Asking price | $654,500 | $325,728 |
| Monthly profit | $23,375 | $11,806 |
| Owner workload | 6 hrs | 7 hrs |
| Profit margin | 27% | 21% |
| Annual profit yield | 42.9% | 40.0% |
| Simple payback | 28 mo | 30 mo |
| Listing multiple | 28.0× | 30.0× |
- Lower owner workload than 55% of comparable listingsn=101
- Higher annual yield than 62% of comparable listingsn=101
- Faster payback than 62% of comparable listingsn=101
- Lower asking multiple than 63% of comparable listingsn=101
Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Supporting signals
- 11 of 12 disclosed months were profitable.
- Business has been generating revenue for 2 years.
- Annual profit yield is above the median of comparable listings.
- Listing multiple is below the median of comparable listings.
- Owner workload is below the median of comparable listings.
- Lower owner workload than 55% of comparable listings.
- Higher annual profit yield than 62% of comparable listings.
- Faster payback than 62% of comparable listings.
- Lower asking multiple than 63% of comparable listings.
Research points
- 1 of 12 disclosed months were loss-making.
- Recent 3-month average profit is 67% below the preceding 3 months.
Marketplace disclosure
Owner workload reported by the seller
6 hrs / week
6hours per week reported by the seller — about 26 hours per month.
Recurring tasks disclosed by the seller
- Managing inventory replenishment across two DTC warehouses and Amazon
- Running paid ads and optimizing marketing layouts
- Creating biweekly email marketing campaigns
- Overseeing website branding, technical maintenance, and AI-assisted operations
- Coordinating customer support agents and the Amazon agency
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
Launched in February 2024, this eCommerce and Amazon FBA business sells premium hydrogen water bottles in the wellness niche. The business includes 9 SKUs and 3 Parent ASINs, with products positioned as a higher-end option in the hydrogen water category. Key strengths include Amazon Brand Registry 2.0, multiple independent third-party lab certifications, US and EU certifications, supplier exclusivity, and healthy net profit margins for Amazon FBA. The business generates revenue through both Shopify eCommerce and Amazon FBA, with the combined channel split currently estimated at approximately 60% Shopify/DTC and 40% Amazon. …Read full seller summaryShow less
Launched in February 2024, this eCommerce and Amazon FBA business sells premium hydrogen water bottles in the wellness niche. The business includes 9 SKUs and 3 Parent ASINs, with products positioned as a higher-end option in the hydrogen water category. Key strengths include Amazon Brand Registry 2.0, multiple independent third-party lab certifications, US and EU certifications, supplier exclusivity, and healthy net profit margins for Amazon FBA. The business generates revenue through both Shopify eCommerce and Amazon FBA, with the combined channel split currently estimated at approximately 60% Shopify/DTC and 40% Amazon. The valuation is based on the Amazon FBA portion only, with the Amazon-only P&L shown in the “Combined FBA Earnings” tab, while the combined Shopify and Amazon P&L is available in the “Summary” tab. Customer acquisition is driven through paid advertising to the Shopify store, branded and whitelisted social media accounts used for Meta ads, and Amazon PPC. The business also has an email list of approximately 100,000 subscribers, which is monetized through bi-weekly email campaigns. Operations are supported by a small team that includes freelancers, 1.5 full-time customer support agents, and an agency managing the Amazon division. The sellers spend approximately 5–10 hours per week on the business, mainly overseeing ads, inventory replenishment across US and China 3PLs and Amazon FBA, email marketing, branding, and website operations. Products are fulfilled through Amazon FBA for Amazon orders and 3PL partners for Shopify orders. Growth opportunities include expanding the product catalog, launching an updated version of the bottle, adding consumables or recurring-revenue products, and exploring adjacent wellness categories. Disclaimer: * The valuation is based on the Amazon FBA side of the business only. Further details can be provided upon request. * The seller is open to considering offers that include seller financing of up to 30% of the total purchase price, subject to mutually agreeable terms. Please reach out to our team and the seller to learn more and discuss potential deal structures.
Transition
Seller supportThe seller is willing to offer 30 days of email and phone support.
Reason for saleThe Seller would like to explore other opportunities.
What is included
- Primary Domain
- Secondary Domains
- Seller Central Account
- Brand Registry
- Shopify Account
- US Trademark
- Email Marketing Software
- GS1 Account
- SOPs
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- Expanding the catalog with red light products and consumable add-ons
- Introducing recurring revenue through subscription-based consumables and replenishment offers
- Launching the 2.0 bottle using existing samples and established supplier relationships
Seller-disclosed risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Business profile
Operating details
- Primary markets
- US, CA, MX
- Registered in
- US
- Customer type
- B2C
- Trademark
- Registered
- Private blog network
- Not used
Amazon / marketplace metrics
- SKUs
- 9
- Parent ASINs
- 3
- Brand Registry
- Enrolled
- TACoS
- 13.49%
- COGS
- 29.2%
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #94515
Amazon FBA / eCommerce — Home
- Asking price
- $636,805
- Monthly profit
- $24,493
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $1,130.45
Same monetization · Similar price and profit
Listing #88319
Amazon FBA / eCommerce — Supplements
- Asking price
- $1,063,096
- Monthly profit
- $29,530
- Owner workload
- 30 hrs / week
- Implied profit / owner hour
- $227.15
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.