Subscription / SaaS — Business

Launched in 2020, this subscription-based SaaS business operates in the European Amazon seller software and sourcing intelligence niche, providing sourcing tools for professional ecommerce and online arbitrage sellers across Europe. The platform aggregates and normalizes data from over 800 EU suppliers and more than 80 million indexed products, helping users identify profitable inventory opportunities. Key strengths include strong organic brand recognition within the European Amazon seller community, proprietary datasets and integrations developed over several years, a 4.5-star Trustpilot rating, low TACoS of 8%, and recurring subscription revenue generated primarily from monthly plans. The business currently has 80 active subscribers. Revenue is primarily generated through recurring subscriptions, with approximately 85% from monthly plans and 15% from annual plans. An additional 6% of revenue is generated through affiliate income from recommended software tools and integrated supplier links used by its customer base. The business experiences recurring reactivations from former subscribers due to the cyclical nature of sourcing activity and seasonal inventory trends within the Amazon seller ecosystem. As such, while Stripe shows a higher Churn rate, as many cancelled subscribers later reactivate based on sourcing cycles and business conditions, the estimated adjusted churn rate is lower. Operations are managed by the two co-founders alongside a team of contractors handling development, sales, and support. Combined founder involvement averages around 40 hours per week, focused primarily on product development, strategic growth initiatives, partnerships, and ongoing platform improvements. Workflows are well established operationally and transferable to a new owner. Customer acquisition is driven largely through diversified organic channels, supported by educational social media content, affiliate relationships, and an email list of over 6,000 subscribers segmented by country through ActiveCampaign. Growth opportunities include stronger SEO and content investment, expanding deeper into existing European markets, outbound sales and B2B partnerships, developing additional sourcing and automation features, AI-driven tooling, mobile applications, and improving customer onboarding and retention systems. The business also has opportunities to further monetize its audience through enhanced email marketing, partnerships, upsells, premium subscription offerings, and continued international expansion. With established recurring revenue, strong positioning within the European online arbitrage community, multilingual international reach, and a product integrated into customers’ daily workflows, this business presents a scalable opportunity within an established and highly engaged seller ecosystem. Disclaimers: If the Buyer has a legal entity in the same country as the Seller, then the Stripe account can be transferred. If the Stripe account cannot be handed over, there is a manual process for transferring subscribers, facilitated by EF and Stripe Support. There is a small risk that not all subscribers will migrate correctly. The Churn rate has been calculated manually by the seller to factor in customers who come back. Further details and calculations can be provided upon request.