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Listing #91698

Empire FlippersLive listing

eCommerce — Health & Fitness

  • eCommerce
  • Health & Fitness
  • Home

Asking price

$408,325

Monthly profit

$25,520

Marketplace average

Monthly revenue

$69,560

Marketplace average

Owner workload

30 hrs / week

Profit margin
37%
Listing multiple (SDE)
16.0× monthly
Business age
1 year
Days on marketplace
156

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$306,244
TTM revenue
$834,722
Average monthly profit
$25,520
Median monthly profit
$33,220
Profitable months
10 of 12
Best month
$61,659
Weakest month
-$21,085
Recent 3m vs prior 3m
-123%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

75.0%

Annual profit ÷ asking price

Simple payback

16 mo

At current monthly profit

Implied profit / owner hour

$196.31

Based on seller-reported workload · 130 owner hours / month

Listing multiple (SDE)

16.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$25,52075.0%16 mo
-10% profit$22,96867.5%17.8 mo
-20% profit$20,41660.0%20 mo
-30% profit$17,86452.5%22.9 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 50 other eCommerce listings

MetricThis listingComparison median
Asking price$408,325$367,108
Monthly profit$25,520$14,973
Owner workload30 hrs10 hrs
Profit margin37%25%
Annual profit yield75.0%40.0%
Simple payback16 mo30 mo
Listing multiple16.0×30.0×
  • Higher owner workload than 85% of comparable listingsn=50
  • Higher annual yield than 96% of comparable listingsn=50
  • Faster payback than 96% of comparable listingsn=50
  • Lower asking multiple than 96% of comparable listingsn=50

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • 10 of 12 disclosed months were profitable.
  • Business has been generating revenue for 1 year.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Higher annual profit yield than 96% of comparable listings.
  • Faster payback than 96% of comparable listings.
  • Lower asking multiple than 96% of comparable listings.

Research points

  • 2 of 12 disclosed months were loss-making.
  • Recent 3-month average profit is 123% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.
  • Listing has been on the marketplace for 156 days.

Marketplace disclosure

Owner workload reported by the seller

30 hrs / week

30hours per week reported by the seller — about 130 hours per month.

Recurring tasks disclosed by the seller

  • Optimizing Meta ad campaigns for performance
  • Delegating and managing tasks for a Philippines-based employee
  • Setting up and managing media buying across ad accounts
  • Creating and translating ad creatives
  • Updating and testing landing page changes

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This e-commerce business was started in 2025 and specializes in selling grounding mats, with particular focus on Eastern European markets. The business primarily derives traffic and revenue from Facebook ads by leveraging 40 Facebook pages, 1 Instagram profile, and 10 Facebook ad accounts localized to different target regions. Currently, the owner self-fills from home - ensuring personal control over shipping and inventory management. The business comes with an untapped asset of over 15,000 email contacts across multiple European countries. While these contacts are currently not in use, they represent a significant opportunity for email marketing and additional revenue streams. …Read full seller summaryShow less

This e-commerce business was started in 2025 and specializes in selling grounding mats, with particular focus on Eastern European markets. The business primarily derives traffic and revenue from Facebook ads by leveraging 40 Facebook pages, 1 Instagram profile, and 10 Facebook ad accounts localized to different target regions. Currently, the owner self-fills from home - ensuring personal control over shipping and inventory management. The business comes with an untapped asset of over 15,000 email contacts across multiple European countries. While these contacts are currently not in use, they represent a significant opportunity for email marketing and additional revenue streams. The current inventory includes a reliable supply chain with a single supplier based in China, ensuring consistent product availability and branding, with preparations to restock and expand the product line shortly. Note - the owner self-fills from their own home. This will likely need to be outsourced moving forward. The seller notes that they were travelling during February 2026 - due to their self-fulfillment model, they were not running significant ads during this month, given that they would not be available to fulfil orders. Please see the FAQ section. for notes on revenue verification and quirks surrounding cash on delivery shipping methods, popular with customers of this business. Given that this is a relatively young, ad-driven business, this listing is recommended for experienced e-commerce buyers only.

Transition

Seller supportThe Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer. The seller is open to being a consultant moving forwards.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary domain
  • Woocommerce accounts
  • Facebook ads
  • 40 Facebook pages, 1 Instagram profile, 10 Facebook ad accounts
  • Secondary domain

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Adding new product lines to meet shifting market demand
  • Expanding complementary products that solve similar customer health and wellness issues
  • Upselling new complementary products to the existing customer email list

Seller-disclosed risks

  • An increase in Paid Traffic pricing could make the ads unprofitable.
  • Supplier increasing prices

Business profile

Operating details

Primary markets
CZ, SK, HU
Registered in
SI
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Amazon / marketplace metrics

TACoS
37.64%
COGS
9.8%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #94515

Amazon FBA / eCommerce — Home

  • Amazon FBA
  • eCommerce
  • Home
Asking price
$636,805
Monthly profit
$24,493
Owner workload
5 hrs / week
Implied profit / owner hour
$1,130.45

Same monetization · Similar price and profit

Listing #92870

eCommerce / DropShipping — Apparel & Accessories

  • eCommerce
  • DropShipping
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Asking price
$352,273
Monthly profit
$19,571
Owner workload
5 hrs / week
Implied profit / owner hour
$903.28

Same monetization · Similar price and profit

Listing #91895

Amazon FBM / eCommerce — Business

  • Amazon FBM
  • eCommerce
  • Business
Asking price
$681,835
Monthly profit
$24,351
Owner workload
40 hrs / week
Implied profit / owner hour
$140.49

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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