Amazon FBA / eCommerce — Home

This established brand operates across Amazon FBA and Shopify, serving the home goods and wellness market with a portfolio of more than 40 proprietary SKUs. Approximately 60% of current profit is generated by the brand’s core intimate furniture and wellness range, while the remaining profit comes from an established portfolio of general home products launched before the business transitioned toward its current, more focused brand positioning. These earlier products continue to generate meaningful profit, providing an additional and diversified source of cash flow alongside the brand’s core product range. Nearly every product in the catalog is a proprietary design developed from scratch with custom tooling and unique specifications, rather than being sourced from standard suppliers or available through wholesale platforms. Many products have undergone multiple iterations based on real customer feedback, creating a significant barrier to entry for competitors seeking to replicate the catalog. This combination of proprietary products and an established portfolio provides the business with multiple avenues for continued growth while maintaining a diversified product base. The business has built a strong brand presence within a high-margin niche, supported by repeat customers, diversified product offerings, and a growing direct-to-consumer channel. While the majority of revenue is generated through Amazon, the Shopify store has demonstrated consistent month-over-month growth driven entirely by organic Google traffic, with no paid advertising currently in place. Operations are streamlined through an experienced supply chain manager who oversees sourcing, inventory planning, and restocking, while the owner remains focused on high-level oversight requiring approximately one hour per week. The brand is protected through Amazon Brand Registry and has established supplier relationships that support continued product expansion. Inventory is stored within Amazon's AWD network, creating a streamlined supply chain that supports efficient stock replenishment into Amazon FBA while minimizing operational complexity for the owner. Included in the sale is a custom AI-powered price optimization tool built specifically for this business. The software integrates with Amazon Seller Central via the SP API to analyze historical performance data, test pricing strategies, and automatically retain or revert changes based on measured profitability. Disclaimers: The legal entity section of the Seller Central account is currently locked to Bulgaria meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal. Certain products included within the inventory portfolio are intended for adult audiences.