Listing #86696
Amazon Associates / Affiliate — Outdoors
- Asking price
- $174,057
- Monthly profit
- $6,044
- Owner workload
- 6 hrs / week
- Implied profit / owner hour
- $232.46
Same monetization · Similar price and profit
Listing #86936
Live listingNewsletter / Display Advertising — News & Education
Independent analysis by Digital Deal Research · Listing data: Empire Flippers
- Newsletter
- Display Advertising
- Affiliate
- News & Education
- Information
Asking price
$166,531
Monthly profit
$5,782
Seller-reported monthly average
Owner workload
12 hrs / week
Seller-reported
Listing multiple
2.4× annual profit
Marketplace: 29× monthly SDE
- Monthly revenue
- $6,792
- Seller-reported monthly average
- Profit margin
- 85%
- Business age
- 2 years
- Days on marketplace
- 449
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Research snapshot
What the disclosed figures show
DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 7 points
Worth investigating
- Recent 3-month average profit is 23% below the preceding 3 months.
- Annual profit yield is below the median of comparable listings.
Supporting signals
- All 12 disclosed months were profitable.
- Business has been generating revenue for 2 years.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.
$0$5.0K$10K
Oct'25NovDecJan'26FebMarAprMayJunJulAugSep
Show monthly figures
| Month | Gross revenue | Net profit |
|---|---|---|
| Oct 2025 | $9,545 | $8,853 |
| Nov 2025 | $6,776 | $5,707 |
| Dec 2025 | $6,503 | $5,389 |
| Jan 2026 | $8,809 | $6,456 |
| Feb 2026 | $9,659 | $8,078 |
| Mar 2026 | $8,662 | $7,535 |
| Apr 2026 | $7,528 | $6,813 |
| May 2026 | $5,700 | $4,685 |
| Jun 2026 | $4,913 | $3,993 |
| Jul 2026 | $4,882 | $4,316 |
| Aug 2026 | $4,203 | $3,789 |
| Sep 2026 | $4,324 | $3,771 |
- Disclosed history
- 12 months
- TTM profit
- $69,386
- TTM revenue
- $81,505
- Median monthly profit
- $5,548
- Profitable months
- 12 of 12
- Best month
- $8,853
- Weakest month
- $3,771
- Recent 3m vs prior 3m
- -23%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
41.7%
Annual profit ÷ asking price
Simple payback
28.8 mo
At current monthly profit
Implied profit / owner hour
$111.19
Based on seller-reported workload · 52 owner hours / month
Downside scenarios
These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $5,782 | 41.7% | 28.8 mo |
| -10% profit | $5,204 | 37.5% | 32 mo |
| -20% profit | $4,626 | 33.3% | 36 mo |
| -30% profit | $4,047 | 29.2% | 41.1 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 14 other Newsletter, Display Advertising and Affiliate listings
| Metric | This listing | Peer median |
|---|---|---|
| Asking price | $166,531 | $259,665 |
| Monthly profit | $5,782 | $10,342 |
| Listing multiple (monthly) | 29.0× | 27.5× |
| Annual profit yield | 41.7% | 43.9% |
| Simple payback | 28.8 mo | 27.4 mo |
| Owner workload | 12 hrs | 8 hrs |
| Profit margin | 85% | 85% |
- Higher owner workload than 71% of comparable listingsn=14
- Lower annual yield than 64% of comparable listingsn=14
- Slower payback than 64% of comparable listingsn=14
- Higher asking multiple than 57% of comparable listingsn=14
The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Worth investigating
- Recent 3-month average profit is 23% below the preceding 3 months.
- Annual profit yield is below the median of comparable listings.
- Listing multiple is above the median of comparable listings.
- Owner workload is above the median of comparable listings.
- Listing has been on the marketplace for 449 days.
Supporting signals
- All 12 disclosed months were profitable.
- Business has been generating revenue for 2 years.
Marketplace disclosure
Owner workload reported by the seller
12hours per week reported by the seller — about 52 hours per month.
Recurring tasks disclosed by the seller
- Generating new content for the newsletter daily (Low content polls)
- Reviewing analytics and performance
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
This listing is for a bundle of three newsletters, driving traffic to two websites, all in a similar political/news/information niche. The newsletters grab attention via well-designed polls and news, which have a high click-through rate to the websites. Revenue is mostly generated by display ads, both on the site and in the newsletters. Combined, the newsletters have over 59,000 active subscribers, each with their own open rates in the 14-21% range and click-through rates in the 17-21% range. With two sites included in the sale, revenue is diversified with a 60/40% in terms of contribution/importance of each site to total revenue. …Read full seller summaryShow less
This listing is for a bundle of three newsletters, driving traffic to two websites, all in a similar political/news/information niche. The newsletters grab attention via well-designed polls and news, which have a high click-through rate to the websites. Revenue is mostly generated by display ads, both on the site and in the newsletters. Combined, the newsletters have over 59,000 active subscribers, each with their own open rates in the 14-21% range and click-through rates in the 17-21% range. With two sites included in the sale, revenue is diversified with a 60/40% in terms of contribution/importance of each site to total revenue. Interestingly, the newsletters are responsible for almost all traffic, with "Direct" /"unassigned" / "referral" being the main traffic source seen in Google Analytics. New subscribers can be gained by running ads, with the seller seeing a 19% conversion rate on current ads. Disclaimers: The seller notes that their Google Analytics may have been bugged during an integration with Cloudflare. As such, the traffic data shown may currently under-represent traffic to the sites. This business is not SBA eligible.
Transition
Seller supportThe seller is happy to provide a 1-2hr video call training session with the buyer, plus 90 days of email support to ensure a smooth transition.
Reason for saleThe seller would like to explore other opportunities.
What is included
- Primary domain and all site content/files
- Secondary Domains
- Supplier Relationships
- Social media accounts/pages (Facebook)
- Email list (Beehiiv 1: 20,000 subscribers, Beehiiv 2: 7000 subscribers, Wordpress-AmazonSES: 32,000 subscribers)
- Advertising accounts exports
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- Expanding advertising to gain more email subscribers
- Expanding to organic search focussed content
Seller-disclosed risks
- Ad campaigns could become more competitive
- This business is politically relevant. There could be seasonality associated with the political calendar
Business profile
Operating details
- Primary markets
- US, SE, IE
- Registered in
- US
- Customer type
- B2C
- Trademark
- None disclosed
- Private blog network
- Not used
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #96067
Affiliate / Amazon Associates — Personal Care
- Asking price
- $178,446
- Monthly profit
- $5,508
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $254.22
Same monetization · Similar price and profit
Listing #93496
Amazon Associates / Display Advertising — Beauty
- Asking price
- $206,584
- Monthly profit
- $6,376
- Owner workload
- 10 hrs / week
- Implied profit / owner hour
- $147.14
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
- Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.