Listing #92870
eCommerce / DropShipping — Apparel & Accessories
- Asking price
- $350,888
- Monthly profit
- $19,494
- Owner workload
- 1 hr / week
- Implied profit / owner hour
- $4,498.62
Same monetization · Similar price and profit
Listing #96414
Live listingeCommerce / Amazon FBA — Apparel & Accessories
Independent analysis by Digital Deal Research · Listing data: Empire Flippers
- eCommerce
- Amazon FBA
- Apparel & Accessories
Asking price
$509,166
Monthly profit
$14,975
Seller-reported monthly average
Owner workload
33 hrs / week
Seller-reported
Listing multiple
2.8× annual profit
Marketplace: 34× monthly SDE
- Monthly revenue
- $55,237
- Seller-reported monthly average
- Profit margin
- 27%
- Business age
- 29 years
- Days on marketplace
- 69
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Research snapshot
What the disclosed figures show
DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 7 points
Worth investigating
- 1 of 12 disclosed months were loss-making.
- Annual profit yield is below the median of comparable listings.
Supporting signals
- 11 of 12 disclosed months were profitable.
- Recent 3-month average profit is 185% above the preceding 3 months.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.
-$50K$0$50K$100K$150K
Jul'25AugSepOctNovDecJan'26FebMarAprMayJun
Show monthly figures
| Month | Gross revenue | Net profit |
|---|---|---|
| Jul 2025 | $88,148 | $21,698 |
| Aug 2025 | $54,886 | $17,982 |
| Sep 2025 | $28,854 | $4,798 |
| Oct 2025 | $21,837 | $4,030 |
| Nov 2025 | $19,317 | -$482 |
| Dec 2025 | $21,764 | $4,853 |
| Jan 2026 | $25,499 | $4,837 |
| Feb 2026 | $32,410 | $5,962 |
| Mar 2026 | $65,528 | $22,143 |
| Apr 2026 | $82,348 | $18,018 |
| May 2026 | $118,476 | $44,974 |
| Jun 2026 | $103,775 | $30,892 |
- Disclosed history
- 12 months
- TTM profit
- $179,706
- TTM revenue
- $662,842
- Median monthly profit
- $11,972
- Profitable months
- 11 of 12
- Best month
- $44,974
- Weakest month
- -$482
- Recent 3m vs prior 3m
- +185%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
35.3%
Annual profit ÷ asking price
Simple payback
34 mo
At current monthly profit
Implied profit / owner hour
$104.72
Based on seller-reported workload · 143 owner hours / month
Downside scenarios
These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $14,975 | 35.3% | 34 mo |
| -10% profit | $13,478 | 31.8% | 37.8 mo |
| -20% profit | $11,980 | 28.2% | 42.5 mo |
| -30% profit | $10,483 | 24.7% | 48.6 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 103 other eCommerce and Amazon FBA listings
| Metric | This listing | Peer median |
|---|---|---|
| Asking price | $509,166 | $326,294 |
| Monthly profit | $14,975 | $11,655 |
| Listing multiple (monthly) | 34.0× | 30.0× |
| Annual profit yield | 35.3% | 40.0% |
| Simple payback | 34 mo | 30 mo |
| Owner workload | 33 hrs | 10 hrs |
| Profit margin | 27% | 23% |
- Higher owner workload than 91% of comparable listingsn=103
- Lower annual yield than 72% of comparable listingsn=102
- Slower payback than 72% of comparable listingsn=102
- Higher asking multiple than 69% of comparable listingsn=102
The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Worth investigating
- 1 of 12 disclosed months were loss-making.
- Annual profit yield is below the median of comparable listings.
- Listing multiple is above the median of comparable listings.
- Owner workload is above the median of comparable listings.
Supporting signals
- 11 of 12 disclosed months were profitable.
- Recent 3-month average profit is 185% above the preceding 3 months.
- Business has been generating revenue for 29 years.
Marketplace disclosure
Owner workload reported by the seller
33hours per week reported by the seller — about 143 hours per month.
Recurring tasks disclosed by the seller
- Monitoring orders, inventory, returns, exchanges, and shipping or delivery issues
- Responding to customer inquiries via email and chat
- Reviewing the Shopify store for product, pricing, promotion, and technical issues
- Creating and scheduling email and SMS campaigns and updating promotions
- Analyzing Meta and Google Ads, revenue, and channel performance with the marketing team
- Planning reorders, seasonal promotions, SEO improvements, and app or provider performance reviews
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
Established in 1997, this eCommerce business operates in the sun-protection apparel and accessories niche, specializing in UPF 50+ hats for women, men, and children. Key strengths include a nearly 30-year operating history, net profit margins above 20%, an established customer and review base, and approximately 20% of traffic coming from Organic Search. The business generates approximately 98% of sales through Shopify and 2% through Amazon, with additional wholesale activity through Faire. Customer acquisition is diversified across Google Paid Ads, Meta Ads, Organic Search, email and SMS marketing, the Shop App, and other channels. …Read full seller summaryShow less
Established in 1997, this eCommerce business operates in the sun-protection apparel and accessories niche, specializing in UPF 50+ hats for women, men, and children. Key strengths include a nearly 30-year operating history, net profit margins above 20%, an established customer and review base, and approximately 20% of traffic coming from Organic Search. The business generates approximately 98% of sales through Shopify and 2% through Amazon, with additional wholesale activity through Faire. Customer acquisition is diversified across Google Paid Ads, Meta Ads, Organic Search, email and SMS marketing, the Shop App, and other channels. The email and SMS database includes 70,219 subscribers, with promotional campaigns typically sent once per week alongside automated flows for cart abandonment, new subscribers, and post-purchase engagement. The business has no employees and is operated by the seller and their spouse, who spend approximately 18 hours per week on warehouse/inventory management and 15 hours on office operations, including order and inventory monitoring, customer service, marketing oversight, promotions, SEO, and inventory planning. Estimated outsourcing costs have been included in the P&L to account for the warehouse/inventory management. Inventory is primarily stored at the business's own rented warehouse and a small amount stored with Amazon FBA. The business works with four suppliers: one in California and three in China, with one Chinese supplier handling the majority of purchase orders. Growth opportunities include expanding TikTok Shop and wholesale sales, developing a more structured content calendar, publishing additional SEO-focused "best hats" and "top hats" articles, and introducing complementary accessories to support bundling, upselling, and cross-selling. With an established brand, diversified acquisition channels, a registered trademark, and multiple avenues for expansion, the business offers a well-established eCommerce opportunity in a specialized product niche. Disclaimer: Inventory is not normally included in the list price, further details can be provided to Unlockers.
Transition
Seller supportThe seller is happy to provide 30 days of support to ensure a smooth transition for a new owner.
Reason for saleThe Seller would like to explore other opportunities.
What is included
- Main website
- Customer service email
- Seller Central Account
- Shopify Account
- Faire
- Google Ads
- Meta Ads
- TikTok Ads
- US Trademark
- Email Marketing Software
- Supplier Introduction
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- Expanding into TikTok Shop and wholesale channels to reach new customers
- Publishing a content calendar of “best hats for…” and “top 10 hats for…” articles
- Adding accessories to diversify products and increase bundles, upsells, and cross-sells
Seller-disclosed risks
- An increase in Paid Traffic pricing could make the ads unprofitable.
- Supplier increasing prices
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Business profile
Operating details
- Primary markets
- US, MX, BR
- Registered in
- US
- Customer type
- B2C
- Trademark
- Registered
- Private blog network
- Not used
Amazon / marketplace metrics
- SKUs
- 7
- Parent ASINs
- 7
- Brand Registry
- Enrolled
- TACoS
- 32.89%
- COGS
- 17.6%
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #96714
Amazon FBA — Apparel & Accessories
- Asking price
- $595,565
- Monthly profit
- $19,852
- Owner workload
- 20 hrs / week
- Implied profit / owner hour
- $229.06
Same monetization · Similar price and profit
Listing #96740
Amazon FBA — Apparel & Accessories
- Asking price
- $841,285
- Monthly profit
- $22,139
- Owner workload
- 2 hrs / week
- Implied profit / owner hour
- $2,554.50
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
- Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.