eCommerce / Amazon FBA — Apparel & Accessories

Established in 1997, this eCommerce business operates in the sun-protection apparel and accessories niche, specializing in UPF 50+ hats for women, men, and children. Key strengths include a nearly 30-year operating history, net profit margins above 20%, an established customer and review base, and approximately 20% of traffic coming from Organic Search. The business generates approximately 98% of sales through Shopify and 2% through Amazon, with additional wholesale activity through Faire. Customer acquisition is diversified across Google Paid Ads, Meta Ads, Organic Search, email and SMS marketing, the Shop App, and other channels. The email and SMS database includes 70,219 subscribers, with promotional campaigns typically sent once per week alongside automated flows for cart abandonment, new subscribers, and post-purchase engagement. The business has no employees and is operated by the seller and their spouse, who spend approximately 18 hours per week on warehouse/inventory management and 15 hours on office operations, including order and inventory monitoring, customer service, marketing oversight, promotions, SEO, and inventory planning. Estimated outsourcing costs have been included in the P&L to account for the warehouse/inventory management. Inventory is primarily stored at the business's own rented warehouse and a small amount stored with Amazon FBA. The business works with four suppliers: one in California and three in China, with one Chinese supplier handling the majority of purchase orders. Growth opportunities include expanding TikTok Shop and wholesale sales, developing a more structured content calendar, publishing additional SEO-focused "best hats" and "top hats" articles, and introducing complementary accessories to support bundling, upselling, and cross-selling. With an established brand, diversified acquisition channels, a registered trademark, and multiple avenues for expansion, the business offers a well-established eCommerce opportunity in a specialized product niche. Disclaimer: Inventory is not normally included in the list price, further details can be provided to Unlockers.