Listing #91280
eCommerce — Children
- Asking price
- $71,816
- Monthly profit
- $3,520
- Owner workload
- 20 hrs / week
- Implied profit / owner hour
- $40.62
Same monetization · Similar price and profit
Listing #95163
Live listingeCommerce — Hobbies
Independent analysis by Digital Deal Research · Listing data: Empire Flippers
- eCommerce
- Hobbies
- Equipment
Asking price
$94,142
Monthly profit
$3,923
Seller-reported monthly average
Owner workload
1 hr / week
Seller-reported
Listing multiple
2× annual profit
Marketplace: 24× monthly SDE
- Monthly revenue
- $34,345
- Seller-reported monthly average
- Profit margin
- 11%
- Business age
- 13 years
- Days on marketplace
- 7
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Research snapshot
What the disclosed figures show
DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 11 points
Worth investigating
- 2 of 12 disclosed months were loss-making.
Supporting signals
- 10 of 12 disclosed months were profitable.
- Recent 3-month average profit is 9% above the preceding 3 months.
- Business has been generating revenue for 13 years.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.
-$20K$0$20K$40K$60K
Sep'25OctNovDecJan'26FebMarAprMayJunJulAug
Show monthly figures
| Month | Gross revenue | Net profit |
|---|---|---|
| Sep 2025 | $34,608 | $4,392 |
| Oct 2025 | $27,129 | -$319 |
| Nov 2025 | $47,408 | $10,138 |
| Dec 2025 | $38,701 | $2,004 |
| Jan 2026 | $29,434 | $1,767 |
| Feb 2026 | $26,428 | $2,477 |
| Mar 2026 | $28,642 | $1,677 |
| Apr 2026 | $34,387 | $2,661 |
| May 2026 | $38,084 | $8,372 |
| Jun 2026 | $41,392 | $8,396 |
| Jul 2026 | $31,867 | -$51 |
| Aug 2026 | $34,059 | $5,557 |
- Disclosed history
- 12 months
- TTM profit
- $47,071
- TTM revenue
- $412,141
- Median monthly profit
- $2,569
- Profitable months
- 10 of 12
- Best month
- $10,138
- Weakest month
- -$319
- Recent 3m vs prior 3m
- +9%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
50.0%
Annual profit ÷ asking price
Simple payback
24 mo
At current monthly profit
Implied profit / owner hour
$905.31
Based on seller-reported workload · 4 owner hours / month
Downside scenarios
These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $3,923 | 50.0% | 24 mo |
| -10% profit | $3,531 | 45.0% | 26.7 mo |
| -20% profit | $3,138 | 40.0% | 30 mo |
| -30% profit | $2,746 | 35.0% | 34.3 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 54 other eCommerce listings
| Metric | This listing | Peer median |
|---|---|---|
| Asking price | $94,142 | $374,243 |
| Monthly profit | $3,923 | $14,973 |
| Listing multiple (monthly) | 24.0× | 29.0× |
| Annual profit yield | 50.0% | 41.7% |
| Simple payback | 24 mo | 28.8 mo |
| Owner workload | 1 hr | 13.5 hrs |
| Profit margin | 11% | 25% |
- Lower owner workload than 98% of comparable listingsn=54
- Higher annual yield than 74% of comparable listingsn=53
- Faster payback than 74% of comparable listingsn=53
- Lower asking multiple than 73% of comparable listingsn=53
The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Worth investigating
- 2 of 12 disclosed months were loss-making.
Supporting signals
- 10 of 12 disclosed months were profitable.
- Recent 3-month average profit is 9% above the preceding 3 months.
- Business has been generating revenue for 13 years.
- Annual profit yield is above the median of comparable listings.
- Listing multiple is below the median of comparable listings.
- Owner workload is below the median of comparable listings.
- Lower owner workload than 98% of comparable listings.
- Higher annual profit yield than 74% of comparable listings.
- Faster payback than 74% of comparable listings.
- Lower asking multiple than 73% of comparable listings.
Marketplace disclosure
Owner workload reported by the seller
1hour per week reported by the seller — about 4 hours per month.
Recurring tasks disclosed by the seller
- Reviewing daily and weekly performance reports
- Setting overall business direction and priorities
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
This listing is for a highly specialized WooCommerce DTC business established in 2013. The business supplies tools, training equipment, and accessories related to locks, keys, and mechanical security systems, offering products under its own trademarked brand alongside well-known third-party brands within the industry. Its catalog includes practice devices, precision hand tools, replacement components, proprietary educational kits and manuals, and professional-grade equipment designed for locksmithing, security training, maintenance, and enthusiast use. The business benefits from strong organic search visibility across high-volume informational and commercial-intent keywords within its niche. …Read full seller summaryShow less
This listing is for a highly specialized WooCommerce DTC business established in 2013. The business supplies tools, training equipment, and accessories related to locks, keys, and mechanical security systems, offering products under its own trademarked brand alongside well-known third-party brands within the industry. Its catalog includes practice devices, precision hand tools, replacement components, proprietary educational kits and manuals, and professional-grade equipment designed for locksmithing, security training, maintenance, and enthusiast use. The business benefits from strong organic search visibility across high-volume informational and commercial-intent keywords within its niche. Around 75% of traffic is unpaid: direct visits (32%), organic search (31%), email (7%) and organic social (6%), reflecting strong brand recognition built over more than a decade. Paid channels account for only around 18%. The business is highly passive, with the Seller dedicating less than one hour per week to operations. Day-to-day activities are handled by two virtual assistants, comprising an operations manager and a junior VA, who manage customer support and other routine operational tasks. Inventory storage and order fulfillment are fully outsourced to a third-party logistics provider based in Perth. The Seller maintains relationships with approximately 10 suppliers across China, Europe, the United States, and Canada, with several of these relationships extending back more than a decade. The business also sells through an Amazon AU seller account and owns the exact-match category domain which is included in the sale. This represents an attractive opportunity for Buyers seeking a long-established, highly specialized business with a leading position in the Australian market, supported by streamlined operations and meaningful potential for international expansion. Disclaimers: The business's core domains currently use the .au domain extension. A Buyer will need an appropriate legal presence in Australia, such as an Australian Business Number (ABN), to acquire the domains and operate the business. Inventory is not normally included in the list price, further details can be provided to Unlockers. Staff are not aware of the sale. Please do not contact the business, staff, suppliers or agencies directly; all enquiries must be via Empire Flippers.
Transition
Seller support30 days of email and phone support, up to 2 hours per week (calls by appointment).
Reason for saleThe Seller has owned the business for around 11 years and built it into a leading Australian specialist retailer that runs with less than an hour a week of owner time. The Seller’s focus is now on other businesses and professional commitments, and the next stage of growth (new product ranges, own-brand manufacturing and international expansion) deserves an owner with the time and capital to drive it. The foundations are in place: an established brand and trademark, long-standing suppliers, strong direct and organic traffic, documented processes and outsourced operations. The Seller is selling from a position of strength and will provide 30 days of handover support.
What is included
- Primary Domain
- Secondary Domains
- Branded Emails
- Amazon Seller Central Account (AU)
- WooCommerce Website & Store
- Google Ads
- Meta Ads
- Employees / Contractors
- Supplier Agreements & Relationships
- Australian Trademark
- Email Marketing Software
- Email List
- All Images & Copy Materials
- SOPs
- Software Tools
- Social Media Accounts
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- New ranges: more professional tools and a survival/outdoor range.
- Own-brand manufacturing to lift margins and fund marketing.
- Professional/trade customers: higher-value, repeat buyers.
- Lower operating costs: a cheaper 3PL is currently being costed, and some basic VA tasks could move to AI tools.
- International expansion: NZ, UK and US lock sport communities.
- Content: regular blog, video and social content building on strong direct and organic traffic.
- Scale the existing Amazon AU channel.
- Develop the unused keyword domain
Seller-disclosed risks
- An increase in Paid Traffic pricing could affect the economics of the business.
- Supplier changes in prices could affect company profit margins.
- The .com.au domain requires an Australian entity or ABN to hold, which overseas buyers will need to arrange.
Business profile
Operating details
- Primary markets
- AU
- Registered in
- AU
- Customer type
- B2C
- Trademark
- Registered
- Private blog network
- Not used
Amazon / marketplace metrics
- TACoS
- 10.00%
- COGS
- 54.0%
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #97467
eCommerce / DropShipping — Apparel & Accessories
- Asking price
- $67,588
- Monthly profit
- $4,023
- Owner workload
- 30 hrs / week
- Implied profit / owner hour
- $30.95
Same monetization · Similar price and profit
Listing #80114
Amazon FBA / eCommerce — Travel
- Asking price
- $107,823
- Monthly profit
- $3,594
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $165.88
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
- Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.