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Listing #94796

Live listing

eCommerce — Apparel & Accessories

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$97,024

Monthly profit

$6,738

Seller-reported monthly average

Owner workload

6 hrs / week

Seller-reported

Listing multiple

1.2× annual profit

Marketplace: 14× monthly SDE

Monthly revenue
$28,963
Seller-reported monthly average
Profit margin
23%
Business age
2 years
Days on marketplace
141

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 12 points

Worth investigating

  • 1 of 12 disclosed months were loss-making.
  • Recent 3-month average profit is 34% below the preceding 3 months.

Supporting signals

  • 11 of 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$5,229-$1,203
Nov 2025$51,891$5,210
Dec 2025$42,861$9,353
Jan 2026$22,815$8,454
Feb 2026$38,057$12,401
Mar 2026$40,792$15,333
Apr 2026$32,352$11,168
May 2026$28,801$4,145
Jun 2026$21,373$3,557
Jul 2026$23,528$5,651
Aug 2026$21,733$4,498
Sep 2026$18,122$2,286
Disclosed history
12 months
TTM profit
$80,854
TTM revenue
$347,555
Median monthly profit
$5,430
Profitable months
11 of 12
Best month
$15,333
Weakest month
-$1,203
Recent 3m vs prior 3m
-34%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

83.3%

Annual profit ÷ asking price

Simple payback

14.4 mo

At current monthly profit

Implied profit / owner hour

$259.15

Based on seller-reported workload · 26 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$6,73883.3%14.4 mo
-10% profit$6,06475.0%16 mo
-20% profit$5,39066.7%18 mo
-30% profit$4,71758.3%20.6 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 54 other eCommerce listings

MetricThis listingPeer median
Asking price$97,024$374,243
Monthly profit$6,738$14,973
Listing multiple (monthly)14.0×29.0×
Annual profit yield83.3%41.7%
Simple payback14.4 mo28.8 mo
Owner workload6 hrs13.5 hrs
Profit margin23%25%
  • Lower owner workload than 70% of comparable listingsn=54
  • Higher annual yield than 98% of comparable listingsn=53
  • Faster payback than 98% of comparable listingsn=53
  • Lower asking multiple than 98% of comparable listingsn=53

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • 1 of 12 disclosed months were loss-making.
  • Recent 3-month average profit is 34% below the preceding 3 months.
  • Listing has been on the marketplace for 141 days.

Supporting signals

  • 11 of 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 70% of comparable listings.
  • Higher annual profit yield than 98% of comparable listings.
  • Faster payback than 98% of comparable listings.
  • Lower asking multiple than 98% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

6hours per week reported by the seller — about 26 hours per month.

Recurring tasks disclosed by the seller

  • Managing order fulfilment and bulk shipping payments
  • Monitoring inventory levels and reordering stock
  • Communicating with staff
  • Posting daily video reels on Instagram and Facebook
  • Creating, monitoring, and optimizing Facebook ads

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Launched in late 2024, this eCommerce business operates in the Travel and Apparel & Accessories niches. Operating exclusively through its Shopify storefront, the company offers a focused portfolio centered around a premium travel bag designed to address common travel challenges through a practical, expandable design that maximizes storage capacity while helping keep clothing organized and wrinkle-free. The brand benefits from a strong social media presence and effective advertising campaigns, with a period of rapid revenue growth between May and August 2025 driven by simultaneous ad scaling and viral organic content performance. …Read full seller summaryShow less

Launched in late 2024, this eCommerce business operates in the Travel and Apparel & Accessories niches. Operating exclusively through its Shopify storefront, the company offers a focused portfolio centered around a premium travel bag designed to address common travel challenges through a practical, expandable design that maximizes storage capacity while helping keep clothing organized and wrinkle-free. The brand benefits from a strong social media presence and effective advertising campaigns, with a period of rapid revenue growth between May and August 2025 driven by simultaneous ad scaling and viral organic content performance. Since early 2026, the business has shifted its focus toward profitability and operational efficiency rather than pure top-line growth, resulting in significantly improved margins, with average profit margins of approximately 20% over the past 12 months and improving to above 30% in recent months. Over the trailing twelve months, the business has generated more than $1M AUD in revenue while establishing a premium brand position within its market. The business is highly streamlined, with the Seller dedicating fewer than six hours per week to overseeing fulfillment, monitoring inventory, and managing social media content and advertising efforts. Orders are fulfilled directly from China and shipped to end customers through a third-party logistics provider, which also manages relationships with the business’s two suppliers. The customer base is primarily located in the United States, which accounts for approximately 80% of sales, with additional revenue generated from customers in Canada, Australia, the United Kingdom, and other international markets. The business has broad consumer appeal, with a particularly strong presence among female customers. A key additional upside for the incoming buyer is that the business’s Facebook page is approved and verified for monetization, creating the potential for an additional revenue stream through eligible paid content and platform monetization features. This represents an attractive opportunity for buyers seeking a highly automated, low-maintenance eCommerce brand with strong financial performance, premium market positioning, and meaningful opportunities for future growth through social media scaling, international expansion, product line development, and continued brand building. Disclaimer: Inventory is not normally included in the list price; further details can be provided to Unlockers.

Transition

Seller supportThe seller is willing to offer up to 50 days of support via email and phone calls to ensure a smooth transition for the Buyer.

Reason for saleThe business was built from scratch — no template, no playbook. Getting a travel product to $1M+ AUD in revenue while building the systems, the ad engine, the supplier relationship, and the brand from the ground up required full focus. That work is done, and the business now runs itself. The next phase — Amazon, Google Ads, email campaigns, international expansion — is a genuine scaling opportunity. It would benefit from an operator who enjoys that side of things or has additional infrastructure and resources. The business is performing at its best right now. The right time for a new owner to step in and capture the upside that has been deliberately left on the table.

What is included

  • Primary Domain
  • Facebook Page
  • Instagram Account
  • TikTok Page
  • Youtube Account
  • Shopify Account
  • Fully Custom Built Website
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Klaviyo Email Marketing Software
  • Email List
  • All Images & Copy Materials

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Email marketing campaigns — 7,200 subscribers have never received a single broadcast campaign. Advanced segmentation, lifecycle marketing, and retention flows are all available channels that have never been activated. This is the lowest-effort, highest-certainty growth lever available.
  • Amazon — the product has not been listed on Amazon. Given its visual appeal, travel utility, and premium positioning, Amazon represents the single largest untapped revenue channel. Both organic listing and Amazon PPC are available from day one.
  • Google Ads — Google Shopping and Search campaigns have not been activated. With page-one organic rankings already in place, a paid Google layer would compound the existing SEO authority and capture high-intent purchase traffic.
  • TikTok Shop — the product's visually demonstrable features and lifestyle appeal are well-suited to TikTok's content-commerce format. The account is already set up.
  • International expansion — 80% of revenue currently comes from the United States. The UK, Europe, and broader international markets remain largely untouched.
  • Product line expansion — the brand has strong potential for expansion into adjacent travel and lifestyle accessories.
  • Wholesale / B2B — future opportunity to explore wholesale partnerships, boutique retailers, travel stores, and corporate gifting channels.

Seller-disclosed risks

  • An increase in Paid Traffic pricing could affect the economics of the business.
  • Supplier increasing prices

Business profile

Operating details

Primary markets
US, CA, AU
Registered in
AU
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Amazon / marketplace metrics

TACoS
51.29%
COGS
8.1%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #97135

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Asking price
$169,851
Monthly profit
$5,662
Owner workload
20 hrs / week
Implied profit / owner hour
$65.33

Same monetization · Similar price and profit

Listing #97637

Amazon FBA / eCommerce — Apparel & Accessories

Asking price
$122,734
Monthly profit
$4,870
Owner workload
8 hrs / week
Implied profit / owner hour
$140.48

Same monetization · Similar price and profit

Listing #97467

eCommerce / DropShipping — Apparel & Accessories

Asking price
$67,588
Monthly profit
$4,023
Owner workload
30 hrs / week
Implied profit / owner hour
$30.95

Same monetization · Similar price and profit

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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