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Listing #94796

Empire FlippersLive listing

eCommerce — Apparel & Accessories

  • eCommerce
  • Apparel & Accessories
  • Travel

Asking price

$117,371

Monthly profit

$8,384

Marketplace average

Monthly revenue

$47,686

Marketplace average

Owner workload

6 hrs / week

Profit margin
18%
Listing multiple (SDE)
14.0× monthly
Business age
1 year
Days on marketplace
91

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$100,604
TTM revenue
$572,229
Average monthly profit
$8,384
Median monthly profit
$8,653
Profitable months
11 of 12
Best month
$18,581
Weakest month
-$1,169
Recent 3m vs prior 3m
-48%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

85.7%

Annual profit ÷ asking price

Simple payback

14 mo

At current monthly profit

Implied profit / owner hour

$322.46

Based on seller-reported workload · 26 owner hours / month

Listing multiple (SDE)

14.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$8,38485.7%14 mo
-10% profit$7,54677.1%15.6 mo
-20% profit$6,70768.6%17.5 mo
-30% profit$5,86960.0%20 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 50 other eCommerce listings

MetricThis listingComparison median
Asking price$117,371$391,284
Monthly profit$8,384$15,041
Owner workload6 hrs10 hrs
Profit margin18%25%
Annual profit yield85.7%40.0%
Simple payback14 mo30 mo
Listing multiple14.0×30.0×
  • Lower owner workload than 65% of comparable listingsn=50
  • Higher annual yield than 98% of comparable listingsn=50
  • Faster payback than 98% of comparable listingsn=50
  • Lower asking multiple than 98% of comparable listingsn=50

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • 11 of 12 disclosed months were profitable.
  • Business has been generating revenue for 1 year.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 65% of comparable listings.
  • Higher annual profit yield than 98% of comparable listings.
  • Faster payback than 98% of comparable listings.
  • Lower asking multiple than 98% of comparable listings.

Research points

  • 1 of 12 disclosed months were loss-making.
  • Recent 3-month average profit is 48% below the preceding 3 months.
  • Listing has been on the marketplace for 91 days.

Marketplace disclosure

Owner workload reported by the seller

6 hrs / week

6hours per week reported by the seller — about 26 hours per month.

Recurring tasks disclosed by the seller

  • Managing order fulfilment and bulk shipping payments
  • Monitoring inventory levels and reordering stock
  • Communicating with staff
  • Posting daily video reels on Instagram and Facebook
  • Creating, monitoring, and optimizing Facebook ads

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Launched in late 2024, this eCommerce business operates in the Travel and Apparel & Accessories niches. Operating exclusively through its Shopify storefront, the company offers a focused portfolio centered around a premium travel bag designed to address common travel challenges through a practical, expandable design that maximizes storage capacity while helping keep clothing organized and wrinkle-free. The brand benefits from a strong social media presence and effective advertising campaigns, with a period of rapid revenue growth between May and August 2025 driven by simultaneous ad scaling and viral organic content performance. …Read full seller summaryShow less

Launched in late 2024, this eCommerce business operates in the Travel and Apparel & Accessories niches. Operating exclusively through its Shopify storefront, the company offers a focused portfolio centered around a premium travel bag designed to address common travel challenges through a practical, expandable design that maximizes storage capacity while helping keep clothing organized and wrinkle-free. The brand benefits from a strong social media presence and effective advertising campaigns, with a period of rapid revenue growth between May and August 2025 driven by simultaneous ad scaling and viral organic content performance. Since early 2026, the business has shifted its focus toward profitability and operational efficiency rather than pure top-line growth, resulting in significantly improved margins, with average profit margins of approximately 20% over the past 12 months and improving to above 30% in recent months. Over the trailing twelve months, the business has generated more than $1M AUD in revenue while establishing a premium brand position within its market. The business is highly streamlined, with the Seller dedicating fewer than six hours per week to overseeing fulfillment, monitoring inventory, and managing social media content and advertising efforts. Orders are fulfilled directly from China and shipped to end customers through a third-party logistics provider, which also manages relationships with the business’s two suppliers. The customer base is primarily located in the United States, which accounts for approximately 80% of sales, with additional revenue generated from customers in Canada, Australia, the United Kingdom, and other international markets. The business has broad consumer appeal, with a particularly strong presence among female customers. A key additional upside for the incoming buyer is that the business’s Facebook page is approved and verified for monetization, creating the potential for an additional revenue stream through eligible paid content and platform monetization features. This represents an attractive opportunity for buyers seeking a highly automated, low-maintenance eCommerce brand with strong financial performance, premium market positioning, and meaningful opportunities for future growth through social media scaling, international expansion, product line development, and continued brand building. Disclaimer: Inventory is not normally included in the list price; further details can be provided to Unlockers.

Transition

Seller supportThe seller is willing to offer up to 50 days of support via email and phone calls to ensure a smooth transition for the Buyer.

Reason for saleThe business was built from scratch — no template, no playbook. Getting a travel product to $1M+ AUD in revenue while building the systems, the ad engine, the supplier relationship, and the brand from the ground up required full focus. That work is done, and the business now runs itself. The next phase — Amazon, Google Ads, email campaigns, international expansion — is a genuine scaling opportunity. It would benefit from an operator who enjoys that side of things or has additional infrastructure and resources. The business is performing at its best right now. The right time for a new owner to step in and capture the upside that has been deliberately left on the table.

What is included

  • Primary Domain
  • Facebook Page
  • Instagram Account
  • TikTok Page
  • Youtube Account
  • Shopify Account
  • Fully Custom Built Website
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • Klaviyo Email Marketing Software
  • Email List
  • All Images & Copy Materials

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Email marketing campaigns — 7,200 subscribers have never received a single broadcast campaign. Advanced segmentation, lifecycle marketing, and retention flows are all available channels that have never been activated. This is the lowest-effort, highest-certainty growth lever available.
  • Amazon — the product has not been listed on Amazon. Given its visual appeal, travel utility, and premium positioning, Amazon represents the single largest untapped revenue channel. Both organic listing and Amazon PPC are available from day one.
  • Google Ads — Google Shopping and Search campaigns have not been activated. With page-one organic rankings already in place, a paid Google layer would compound the existing SEO authority and capture high-intent purchase traffic.
  • TikTok Shop — the product's visually demonstrable features and lifestyle appeal are well-suited to TikTok's content-commerce format. The account is already set up.
  • International expansion — 80% of revenue currently comes from the United States. The UK, Europe, and broader international markets remain largely untouched.
  • Product line expansion — the brand has strong potential for expansion into adjacent travel and lifestyle accessories.
  • Wholesale / B2B — future opportunity to explore wholesale partnerships, boutique retailers, travel stores, and corporate gifting channels.

Seller-disclosed risks

  • An increase in Paid Traffic pricing could affect the economics of the business.
  • Supplier increasing prices

Business profile

Operating details

Primary markets
US, CA, AU
Registered in
AU
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Amazon / marketplace metrics

TACoS
57.61%
COGS
8.9%

Continue researching

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Implied profit / owner hour
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Listing #86851

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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