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Listing #94607

Live listing

Display Advertising / Digital Product — Business

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$230,191

Monthly profit

$14,756

Seller-reported monthly average

Owner workload

1 hr / week

Seller-reported

Listing multiple

1.3× annual profit

Marketplace: 16× monthly SDE

Monthly revenue
$17,292
Seller-reported monthly average
Profit margin
85%
Business age
6 years
Days on marketplace
140

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 11 points

Worth investigating

  • Listing has been on the marketplace for 140 days.

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 6% above the preceding 3 months.
  • Business has been generating revenue for 6 years.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$25,721$22,434
Nov 2025$28,059$25,246
Dec 2025$20,437$17,878
Jan 2026$18,539$15,937
Feb 2026$14,864$12,469
Mar 2026$17,446$14,842
Apr 2026$14,580$12,359
May 2026$10,730$8,453
Jun 2026$14,832$12,289
Jul 2026$10,189$7,442
Aug 2026$14,298$12,080
Sep 2026$17,808$15,642
Disclosed history
12 months
TTM profit
$177,070
TTM revenue
$207,502
Median monthly profit
$13,655
Profitable months
12 of 12
Best month
$25,246
Weakest month
$7,442
Recent 3m vs prior 3m
+6%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

76.9%

Annual profit ÷ asking price

Simple payback

15.6 mo

At current monthly profit

Implied profit / owner hour

$3,405.23

Based on seller-reported workload · 4 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$14,75676.9%15.6 mo
-10% profit$13,28069.2%17.3 mo
-20% profit$11,80561.5%19.5 mo
-30% profit$10,32953.8%22.3 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 27 other Display Advertising, Digital Product and Other listings

MetricThis listingPeer median
Asking price$230,191$206,584
Monthly profit$14,756$7,852
Listing multiple (monthly)16.0×29.0×
Annual profit yield76.9%41.7%
Simple payback15.6 mo28.8 mo
Owner workload1 hr10 hrs
Profit margin85%70%
  • Lower owner workload than 98% of comparable listingsn=27
  • Higher annual yield than 100% of comparable listingsn=27
  • Faster payback than 100% of comparable listingsn=27
  • Lower asking multiple than 100% of comparable listingsn=27

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Listing has been on the marketplace for 140 days.

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 6% above the preceding 3 months.
  • Business has been generating revenue for 6 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 98% of comparable listings.
  • Higher annual profit yield than 100% of comparable listings.
  • Faster payback than 100% of comparable listings.
  • Lower asking multiple than 100% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

1hour per week reported by the seller — about 4 hours per month.

Recurring tasks disclosed by the seller

  • Assisting with link-building sales
  • Handling partial sales tasks

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for an organic traffic driven website in the business / information niche that first made money in 2020 - and has gone through several iterations of monetization. Launched initially as digital products e-commerce, this business has successfully transitioned into a profitable model focusing on Display Ads and Link Insertion. This transition started in 2024 and was mostly completed by mid-2025. Currently, the main revenue generation comes from link insertion and sponsored posts facilitated on the business's own high-traffic, authoritative website. …Read full seller summaryShow less

This listing is for an organic traffic driven website in the business / information niche that first made money in 2020 - and has gone through several iterations of monetization. Launched initially as digital products e-commerce, this business has successfully transitioned into a profitable model focusing on Display Ads and Link Insertion. This transition started in 2024 and was mostly completed by mid-2025. Currently, the main revenue generation comes from link insertion and sponsored posts facilitated on the business's own high-traffic, authoritative website. This model has proven reliable, with agencies paying for the placement of relevant links or sponsored content, capitalizing on the site's niche relevance and established authority. The business is managed with minimal staffing, consisting of one full-time employee and a commission-based partner, ensuring low operational overhead.The digital products still exist - and present a new owner with the opportunity to either revitalize this segment or to continue focusing on the lucrative link-building and ad-display operations. Disclaimers: The seller noted that their site was receiving unnatural traffic recently, and took the decision to turn on "under attack" mode on Cloudflare. This has impacted the Google Analytics tracking script, which is showing a large drop in traffic in mid-May. The seller notes that their Cloudflare / Google Search Console does not reflect this same drop in traffic. Supporting screenshots supplied by the seller can be seen in the Google Drive folder associated with this business. The seller also notes that they would strongly prefer to retain ownership of the Amazon KDP account, as it is linked to their personal Amazon account. We can transfer the books into a new account as part of the migration process; however, this will likely result in the loss of all sales history and reviews associated with the books. Notably, Amazon KDP is not a large revenue driver for this business. Please note that KDP, ACX, Ingram Spark, and Draft2Digital payments are delayed for 30-90 days, so there will be residual revenue due to the Seller. This will be reconciled during the migration process. Mediavine requires a minimum of 50,000 sessions per month in order to be accepted into their program. Buyers are responsible for checking the site's traffic level before purchasing the listing. If the Buyer chooses to proceed despite lower traffic levels and Mediavine rejects this application, the Buyer has an option to move forward with a different ad network

Transition

Seller supportThe seller is willing to provide 30 days of post-sale support by email and phone/video call to help the buyer transition smoothly. This includes a walkthrough of the WordPress website, hosting, Cloudflare, plugins, key operational tools, monetization streams, SOPs, templates, processes, recurring tasks, and guidance on handling sponsored post and link insertion inquiries, as well as support with transferring key accounts, assets, and documentation where applicable.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Secondary Domains
  • 301 Redirects
  • Branded Emails (...@domain.com)
  • Amazon KDP
  • Woocommerce
  • Mediavine Pro
  • Employees / Contractors
  • Copyright
  • Email Marketing Software
  • Email List
  • All Images & Copy Materials
  • SOPs
  • Software Tools

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Improving digital product sales through a simplified funnel, refreshed offers, and better conversion
  • Optimizing paid acquisition with stronger creatives, landing pages, tracking, and campaign management
  • Protecting organic traffic by updating articles, strengthening internal links, and targeting commercial-intent content
  • Expanding revenue through email funnel improvements, premium products, sponsorships, and content packaging

Seller-disclosed risks

  • Google updates to ranking factors may influence future traffic performance.
  • Changing advertisers could lead to a lower CTR (click-through rate) generating less revenue.
  • This business relies on sponsored posts / link insertions. This can be a volatile monetization strategy - and can impact organic search rankings long term.

Business profile

Operating details

Primary markets
US, CN, IN
Registered in
CA
Customer type
B2B and B2C
Trademark
None disclosed
Private blog network
In use

Continue researching

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Other current listings with similar business models and economics. How these are selected

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$289,139
Monthly profit
$10,040
Owner workload
20 hrs / week
Implied profit / owner hour
$115.85

Same monetization · Similar price and profit

Listing #94124

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Asking price
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Monthly profit
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Owner workload
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Implied profit / owner hour
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Listing #83697

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Asking price
$340,800
Monthly profit
$14,200
Owner workload
2 hrs / week
Implied profit / owner hour
$1,638.46

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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