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Listing #92491

Live listing

Amazon FBM — Home

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$386,317

Monthly profit

$16,097

Seller-reported monthly average

Owner workload

30 hrs / week

Seller-reported

Listing multiple

2× annual profit

Marketplace: 24× monthly SDE

Monthly revenue
$245,941
Seller-reported monthly average
Profit margin
7%
Business age
2 years
Days on marketplace
194

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 11 points

Worth investigating

  • 1 of 12 disclosed months were loss-making.
  • Recent 3-month average profit is 96% below the preceding 3 months.

Supporting signals

  • 11 of 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Jul 2025$99,079$2,441
Aug 2025$203,215$15,801
Sep 2025$348,496$38,944
Oct 2025$411,645$49,706
Nov 2025$332,813$26,812
Dec 2025$325,048$27,928
Jan 2026$286,019$17,808
Feb 2026$241,235$7,866
Mar 2026$221,870$4,732
Apr 2026$191,725$1,064
May 2026$150,561-$728
Jun 2026$139,582$785
Disclosed history
12 months
TTM profit
$193,159
TTM revenue
$2,951,287
Median monthly profit
$11,833
Profitable months
11 of 12
Best month
$49,706
Weakest month
-$728
Recent 3m vs prior 3m
-96%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

50.0%

Annual profit ÷ asking price

Simple payback

24 mo

At current monthly profit

Implied profit / owner hour

$123.82

Based on seller-reported workload · 130 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$16,09750.0%24 mo
-10% profit$14,48745.0%26.7 mo
-20% profit$12,87840.0%30 mo
-30% profit$11,26835.0%34.3 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 15 other Amazon FBM listings

MetricThis listingPeer median
Asking price$386,317$677,963
Monthly profit$16,097$27,700
Listing multiple (monthly)24.0×34.0×
Annual profit yield50.0%35.7%
Simple payback24 mo33.6 mo
Owner workload30 hrs20 hrs
Profit margin7%24%
  • Higher owner workload than 67% of comparable listingsn=15
  • Higher annual yield than 87% of comparable listingsn=15
  • Faster payback than 87% of comparable listingsn=15
  • Lower asking multiple than 87% of comparable listingsn=15

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • 1 of 12 disclosed months were loss-making.
  • Recent 3-month average profit is 96% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.
  • Listing has been on the marketplace for 194 days.

Supporting signals

  • 11 of 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Higher annual profit yield than 87% of comparable listings.
  • Faster payback than 87% of comparable listings.
  • Lower asking multiple than 87% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

30hours per week reported by the seller — about 130 hours per month.

Recurring tasks disclosed by the seller

  • Managing freelancers overseeing daily operations
  • Coordinating tasks and timelines with contractors

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Launched in the UK, this thriving online business specializes in home comfort products, with its flagship offering being a highly profitable mattress topper that accounts for the majority of sales. The diverse product range also includes pillows, V-shaped pillows, bedsheets, mattress protectors, duvets, duvet covers, dog beds, and more, catering to a broad market segment interested in quality home goods. The operation benefits from a robust supply chain with several UK-based suppliers, ensuring steady product availability and the flexibility to meet demand surges. …Read full seller summaryShow less

Launched in the UK, this thriving online business specializes in home comfort products, with its flagship offering being a highly profitable mattress topper that accounts for the majority of sales. The diverse product range also includes pillows, V-shaped pillows, bedsheets, mattress protectors, duvets, duvet covers, dog beds, and more, catering to a broad market segment interested in quality home goods. The operation benefits from a robust supply chain with several UK-based suppliers, ensuring steady product availability and the flexibility to meet demand surges. Inventory management is proactive, with three to four months of products stocked in advance, stored both in self-managed facilities and on Amazon for efficient distribution. The business boasts a fulfillment model that is 90% self-managed, from the seller's own warehouse. The seller is open to acting as a 3PL for a new owner. The business employs a lean team with two dedicated employees in the UK and additional support from two staff members in Pakistan, who ensure round-the-clock online operations at an affordable cost. The current team is willing to stay post-sale, ensuring a smooth transition, and the sellers are committed to providing three months of free support, both physically and knowledge-based, to acclimate the new owner to the business operations. *Inventory is not normally included in the list price; further details can be provided to Unlockers. *This business has an Amazon loan associated with it. Accounts cannot be transferred until the loan has been repaid.

Transition

Seller supportThe Seller is willing to offer 3-6 months of email support and/or calls to ensure a smooth transition for the Buyer. They are also happy to support a new owner as a 3PL for a period of time.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Branded Email
  • Seller Central Account
  • Brand Registry
  • VAT Numbers (if applicable)
  • Employees / Contractors
  • UK Trademark
  • Other Trademark
  • Patent
  • Email List
  • GS1 Account
  • Software Tools

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding into additional EU marketplaces beyond the UK to capture new customers
  • Launching new products to diversify offerings and increase overall sales
  • Investing more in international marketing and logistics to support EU growth

Seller-disclosed risks

  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your account due to a breach of its terms of service (ToS).

Business profile

Operating details

Primary markets
GB, FR, DE
Registered in
GB
Customer type
B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

SKUs
437
Parent ASINs
14
Brand Registry
Enrolled
TACoS
15.15%
COGS
33.8%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #88534

Amazon FBM / Amazon FBA — Food & Beverages

Asking price
$354,763
Monthly profit
$16,424
Owner workload
40 hrs / week
Implied profit / owner hour
$94.75

Same monetization · Similar price and profit

Listing #95859

Amazon FBM — Apparel & Accessories

Asking price
$274,471
Monthly profit
$8,169
Owner workload
10 hrs / week
Implied profit / owner hour
$188.52

Same monetization · Similar price and profit

Listing #94486

Amazon FBM / eCommerce — Supplements

Asking price
$619,564
Monthly profit
$23,468
Owner workload
6 hrs / week
Implied profit / owner hour
$902.62

Same monetization · Similar price and profit

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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