YouTube — Sports

Launched in 2024, this YouTube channel focuses on coverage, analysis, and highlights within a specific women’s professional sports league, capitalizing on growing mainstream interest in the sport. The channel produces commentary-led videos built around trending storylines, game moments, and player narratives. Operating in a growing niche, the business benefits from strong audience demand, a streamlined AI-powered production workflow, and a structured content system designed to consistently publish during peak season. Traffic is primarily driven by YouTube’s algorithm, with 60.3% coming from Browse features, 33.9% from Suggested videos, and 3.0% from YouTube Search, indicating strong recommendation-based performance. Content is added monthly, with increased frequency during the season. Production is powered by a proprietary AI-assisted system developed by the owner and included in the sale, which automatically converts publicly available game broadcasts into clips, generates story-driven scripts, creates AI voice-overs, and renders the core video content. Final assembly, packaging, and quality review take approximately 30 minutes per video, with direct production costs of roughly €10–15 per video in AI service fees, significantly reducing costs from the previous freelancer-based workflow. Two experienced freelancers—an editor and a clipper/researcher—remain available as optional support and can likely continue working with the new owner, though they are no longer required for regular production. The owner spends approximately 6–8 hours per week during the season and around 4 hours per week in the off-season, primarily reviewing scripts, assembling and publishing videos, optimizing titles and thumbnails, monitoring analytics, and planning content. Complete SOPs, content playbooks, and documentation for the production system are included in the sale to support a smooth transition. The seller will retain a copy of the underlying tooling for use with a separate, non-competing men's league channel, as outlined in the listing disclaimers. In addition to the YouTube channel, the sale includes the brand's established presence across multiple platforms, including Spotify, Facebook, TikTok, and its branded webshop, providing the buyer with additional audience touchpoints and opportunities to expand distribution beyond YouTube. With a growing niche, recommendation-driven traffic, highly efficient production systems, and multiple channels for future growth already in place, the business presents a strong opportunity to increase publishing frequency, introduce sponsorships, expand monetization, and further optimize thumbnails and audience retention to accelerate growth. Disclaimers: The seller owns another YouTube channel that focuses on the men's league of the same sport, and so does not publish any directly competing content with the channel for sale. Further details can be provided upon request. The seller uses the same affiliate links across both channels, so the affiliate revenue cannot be accurately calculated for each channel. The seller has added the estimated affiliate revenue to the P&L, but this has been excluded from the Total Revenue calculation and valuation.