Listing #94438
Amazon FBA — Health & Fitness
- Asking price
- $59,409
- Monthly profit
- $2,122
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $97.94
Same monetization · Similar price and profit
Listing #91990
Empire FlippersLive listingAmazon FBA — Lifestyle
- Amazon FBA
- Lifestyle
- Health & Fitness
Asking price
$50,924
Monthly profit
$2,122
Marketplace average
Monthly revenue
$27,193
Marketplace average
Owner workload
15 hrs / week
- Profit margin
- 8%
- Listing multiple (SDE)
- 24.0× monthly
- Business age
- 3 years
- Days on marketplace
- 165
Research snapshot
What the disclosed figures show
Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.
- 9 of 12 disclosed months were profitable.
- Business has been generating revenue for 3 years.
- 3 of 12 disclosed months were loss-making.
- Recent 3-month average profit is 27% below the preceding 3 months.
Marketplace disclosure
Seller-disclosed monthly history
12 months disclosed
-$20K$0$20K$40K$60K
Jul'25AugSepOctNovDecJan'26FebMarAprMayJun
- Disclosed history
- 12 months
- TTM profit
- $16,316
- TTM revenue
- $328,789
- Average monthly profit
- $1,360
- Median monthly profit
- $1,439
- Profitable months
- 9 of 12
- Best month
- $6,326
- Weakest month
- -$1,950
- Recent 3m vs prior 3m
- -27%
Digital Deal Research calculations
Return on the asking price
Annual profit yield
50.0%
Annual profit ÷ asking price
Simple payback
24 mo
At current monthly profit
Implied profit / owner hour
$32.65
Based on seller-reported workload · 65 owner hours / month
Listing multiple (SDE)
24.0×
Priced on 9 months of trading
Downside scenarios
Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.
| Scenario | Monthly profit | Annual profit yield | Simple payback |
|---|---|---|---|
| Current | $2,122 | 50.0% | 24 mo |
| -10% profit | $1,910 | 45.0% | 26.7 mo |
| -20% profit | $1,698 | 40.0% | 30 mo |
| -30% profit | $1,485 | 35.0% | 34.3 mo |
Digital Deal Research calculations
How this compares with current listings
Compared with 73 other Amazon FBA listings
| Metric | This listing | Comparison median |
|---|---|---|
| Asking price | $50,924 | $279,756 |
| Monthly profit | $2,122 | $10,060 |
| Owner workload | 15 hrs | 6 hrs |
| Profit margin | 8% | 19% |
| Annual profit yield | 50.0% | 38.7% |
| Simple payback | 24 mo | 31 mo |
| Listing multiple | 24.0× | 31.0× |
- Higher owner workload than 78% of comparable listingsn=73
- Higher annual yield than 93% of comparable listingsn=73
- Faster payback than 93% of comparable listingsn=73
- Lower asking multiple than 92% of comparable listingsn=73
Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.
Digital Deal Research observations
Points raised by the disclosed numbers
Supporting signals
- 9 of 12 disclosed months were profitable.
- Business has been generating revenue for 3 years.
- Annual profit yield is above the median of comparable listings.
- Listing multiple is below the median of comparable listings.
- Higher annual profit yield than 93% of comparable listings.
- Faster payback than 93% of comparable listings.
- Lower asking multiple than 92% of comparable listings.
Research points
- 3 of 12 disclosed months were loss-making.
- Recent 3-month average profit is 27% below the preceding 3 months.
- Owner workload is above the median of comparable listings.
- Listing has been on the marketplace for 165 days.
Marketplace disclosure
Owner workload reported by the seller
15 hrs / week
15hours per week reported by the seller — about 65 hours per month.
Recurring tasks disclosed by the seller
- Managing inventory levels and reordering
- Negotiating with suppliers on pricing and terms
- Researching and launching new products
- Managing PPC advertising campaigns
- Planning strategy and setting business priorities
- Managing VAs and overseeing daily operations
Marketplace disclosure
Seller-provided information
Written by the seller / broker
Seller-provided summary
This listing is for a brand started in early 2023 - focused on helping athletes and fitness enthusiasts perform at their best. Initially expanding its reach across the US, Canada, Europe, and Australia, the business strategically refocused its operations to concentrate on the growing marketplaces of Canada and Australia, maximizing profitability and operational efficiency. This business generates the majority of its revenue through Amazon FBA, complemented by a Shopify website that has seen success with minimal marketing efforts. Suppliers are based out of China, and orders are fulfilled via Amazon warehouses for both Amazon and Shopify orders - providing a simple to manage supply chain. …Read full seller summaryShow less
This listing is for a brand started in early 2023 - focused on helping athletes and fitness enthusiasts perform at their best. Initially expanding its reach across the US, Canada, Europe, and Australia, the business strategically refocused its operations to concentrate on the growing marketplaces of Canada and Australia, maximizing profitability and operational efficiency. This business generates the majority of its revenue through Amazon FBA, complemented by a Shopify website that has seen success with minimal marketing efforts. Suppliers are based out of China, and orders are fulfilled via Amazon warehouses for both Amazon and Shopify orders - providing a simple to manage supply chain. Generally, around one to four months of inventory are on hand, depending on the SKU. Please see the FAQ section for this business for further information regarding trademarks and product-level issues. Disclaimers: Inventory is not normally included in the list price; further details can be provided to Unlockers. This business has a Shopify loan associated with it. The legal entity section of the Seller Central account is currently locked to Australia, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.
Transition
Seller supportThe Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.
Reason for saleThe Seller would like to explore other opportunities.
What is included
- Primary domain and all site content/files
- Google Account
- Email Account
- Campaign Manager
- Seller Central Account - Europe
- Seller Central Account - US
- VAT
- Seller Central Account - CA
- Seller Central Account - AUS
- Google Ads
- Staff email
- AUS Trademark
- CA Trademark
- DE Trademark
- Product Instructions
- Many Chat
- Seal Subscription
- Webbee
- SOPs
- Prodigy X Google Drive Assets
- GS1 Account
- Klaviyo
- Shopify
Marketplace disclosure
Seller-disclosed opportunities and risks
Not written or assessed by Digital Deal Research
Seller-disclosed opportunities
- Expanding into Australia and Canada to capitalize on strong premium brand positioning
- Launching new product ideas already developed and ready for release later this year
- Scaling the private website with improved conversion and customer retention beyond Amazon
- Increasing off-Amazon advertising, especially in Canada, via social media and paid media channels
Seller-disclosed risks
- An increase in Amazon ad pricing could make the ads unprofitable.
- Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).
Business profile
Operating details
- Primary markets
- CA, AU
- Registered in
- AU
- Customer type
- B2C
- Trademark
- Registered
- Private blog network
- Not used
Amazon / marketplace metrics
- SKUs
- 19
- Parent ASINs
- 17
- Brand Registry
- Enrolled
- TACoS
- 12.78%
- COGS
- 44.9%
Continue researching
Similar opportunities
Other current listings with similar business models and economics. How these are selected
Listing #96529
Amazon FBA — Sports
- Asking price
- $74,344
- Monthly profit
- $2,478
- Owner workload
- 2 hrs / week
- Implied profit / owner hour
- $285.92
Same monetization · Similar price and profit
Listing #93081
Amazon FBA — Health & Fitness
- Asking price
- $95,060
- Monthly profit
- $2,717
- Owner workload
- 5 hrs / week
- Implied profit / owner hour
- $125.40
Same monetization · Similar price and profit
Source and limitations
How to read this brief
- Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
- Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
- Seller-provided text is labeled as such and reproduced without edits.
- Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
- Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
- This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.