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Listing #91990

Live listing

Amazon FBA — Lifestyle

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

Asking price

$62,811

Monthly profit

$2,617

Seller-reported monthly average

Owner workload

15 hrs / week

Seller-reported

Listing multiple

2× annual profit

Marketplace: 24× monthly SDE

Monthly revenue
$25,567
Seller-reported monthly average
Profit margin
10%
Business age
3 years
Days on marketplace
215

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 11 points

Worth investigating

  • 1 of 12 disclosed months were loss-making.
  • Owner workload is above the median of comparable listings.

Supporting signals

  • 11 of 12 disclosed months were profitable.
  • Recent 3-month average profit is 217% above the preceding 3 months.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Oct 2025$28,657$3,165
Nov 2025$30,423$425
Dec 2025$48,010$6,340
Jan 2026$27,706$3,833
Feb 2026$30,176$3,427
Mar 2026$16,698-$1,424
Apr 2026$21,018$1,779
May 2026$18,187$178
Jun 2026$21,998$1,790
Jul 2026$17,074$2,359
Aug 2026$20,626$3,389
Sep 2026$26,234$6,146
Disclosed history
12 months
TTM profit
$31,405
TTM revenue
$306,805
Median monthly profit
$2,762
Profitable months
11 of 12
Best month
$6,340
Weakest month
-$1,424
Recent 3m vs prior 3m
+217%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

50.0%

Annual profit ÷ asking price

Simple payback

24 mo

At current monthly profit

Implied profit / owner hour

$40.26

Based on seller-reported workload · 65 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$2,61750.0%24 mo
-10% profit$2,35545.0%26.7 mo
-20% profit$2,09440.0%30 mo
-30% profit$1,83235.0%34.3 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 77 other Amazon FBA listings

MetricThis listingPeer median
Asking price$62,811$326,294
Monthly profit$2,617$11,054
Listing multiple (monthly)24.0×31.5×
Annual profit yield50.0%38.0%
Simple payback24 mo31.6 mo
Owner workload15 hrs10 hrs
Profit margin10%21%
  • Higher owner workload than 71% of comparable listingsn=77
  • Higher annual yield than 84% of comparable listingsn=76
  • Faster payback than 84% of comparable listingsn=76
  • Lower asking multiple than 86% of comparable listingsn=76

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • 1 of 12 disclosed months were loss-making.
  • Owner workload is above the median of comparable listings.
  • Listing has been on the marketplace for 215 days.

Supporting signals

  • 11 of 12 disclosed months were profitable.
  • Recent 3-month average profit is 217% above the preceding 3 months.
  • Business has been generating revenue for 3 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Higher annual profit yield than 84% of comparable listings.
  • Faster payback than 84% of comparable listings.
  • Lower asking multiple than 86% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

15hours per week reported by the seller — about 65 hours per month.

Recurring tasks disclosed by the seller

  • Managing inventory levels and reordering
  • Negotiating with suppliers on pricing and terms
  • Researching and launching new products
  • Managing PPC advertising campaigns
  • Planning strategy and setting business priorities
  • Managing VAs and overseeing daily operations

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for a brand started in early 2023 - focused on helping athletes and fitness enthusiasts perform at their best. Initially expanding its reach across the US, Canada, Europe, and Australia, the business strategically refocused its operations to concentrate on the growing marketplaces of Canada and Australia, maximizing profitability and operational efficiency. This business generates the majority of its revenue through Amazon FBA, complemented by a Shopify website that has seen success with minimal marketing efforts. Suppliers are based out of China, and orders are fulfilled via Amazon warehouses for both Amazon and Shopify orders - providing a simple to manage supply chain. …Read full seller summaryShow less

This listing is for a brand started in early 2023 - focused on helping athletes and fitness enthusiasts perform at their best. Initially expanding its reach across the US, Canada, Europe, and Australia, the business strategically refocused its operations to concentrate on the growing marketplaces of Canada and Australia, maximizing profitability and operational efficiency. This business generates the majority of its revenue through Amazon FBA, complemented by a Shopify website that has seen success with minimal marketing efforts. Suppliers are based out of China, and orders are fulfilled via Amazon warehouses for both Amazon and Shopify orders - providing a simple to manage supply chain. Generally, around one to four months of inventory are on hand, depending on the SKU. Please see the FAQ section for this business for further information regarding trademarks and product-level issues. Disclaimers: Inventory is not normally included in the list price; further details can be provided to Unlockers. This business has a Shopify loan associated with it. The legal entity section of the Seller Central account is currently locked to Australia, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.

Transition

Seller supportThe Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary domain and all site content/files
  • Google Account
  • Email Account
  • Campaign Manager
  • Seller Central Account - Europe
  • Seller Central Account - US
  • VAT
  • Seller Central Account - CA
  • Seller Central Account - AUS
  • Google Ads
  • Staff email
  • AUS Trademark
  • CA Trademark
  • DE Trademark
  • Product Instructions
  • Many Chat
  • Seal Subscription
  • Webbee
  • SOPs
  • Prodigy X Google Drive Assets
  • GS1 Account
  • Klaviyo
  • Shopify

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding into Australia and Canada to capitalize on strong premium brand positioning
  • Launching new product ideas already developed and ready for release later this year
  • Scaling the private website with improved conversion and customer retention beyond Amazon
  • Increasing off-Amazon advertising, especially in Canada, via social media and paid media channels

Seller-disclosed risks

  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Amazon can suspend or cancel your FBA account due to a breach of its terms of service (ToS).

Business profile

Operating details

Primary markets
CA, AU
Registered in
AU
Customer type
B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

SKUs
19
Parent ASINs
17
Brand Registry
Enrolled
TACoS
10.02%
COGS
39.1%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #81294

Amazon FBA — Medical

Asking price
$80,611
Monthly profit
$3,053
Owner workload
5 hrs / week
Implied profit / owner hour
$140.91

Same monetization · Similar price and profit

Listing #94055

Amazon FBA — Pet Care

Asking price
$95,804
Monthly profit
$2,521
Owner workload
1 hr / week
Implied profit / owner hour
$581.77

Same monetization · Similar price and profit

Listing #97437

Amazon FBA — Children

Asking price
$63,620
Monthly profit
$2,790
Owner workload
10 hrs / week
Implied profit / owner hour
$64.38

Same monetization · Similar price and profit

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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