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Listing #91097

Live listing

Amazon KDP — Health & Fitness

Independent analysis by Digital Deal Research · Listing data: Empire Flippers

  • Amazon KDP
  • Health & Fitness
  • Culinary
  • Survival & Security

Asking price

$396,274

Monthly profit

$14,677

Seller-reported monthly average

Owner workload

2 hrs / week

Seller-reported

Listing multiple

2.2× annual profit

Marketplace: 27× monthly SDE

Monthly revenue
$48,870
Seller-reported monthly average
Profit margin
30%
Business age
2 years
Days on marketplace
248

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Research snapshot

What the disclosed figures show

DDR derives these points from the figures disclosed for this listing. They are meant to show you what deserves a closer look and which questions the numbers raise. They are not a recommendation to buy the business.All 11 points

Worth investigating

  • Recent 3-month average profit is 52% below the preceding 3 months.
  • Listing has been on the marketplace for 248 days.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

This chart shows the monthly figures behind the seller-reported averages above. Looking at the months separately can reveal changes in direction, seasonality and loss-making periods that a single average can hide.

Show monthly figures
Seller-disclosed gross revenue and net profit by month
MonthGross revenueNet profit
Sep 2025$64,315$18,716
Oct 2025$72,562$20,304
Nov 2025$43,998$14,844
Dec 2025$45,469$6,033
Jan 2026$58,315$25,404
Feb 2026$40,087$12,486
Mar 2026$50,183$19,759
Apr 2026$44,906$13,177
May 2026$55,736$19,901
Jun 2026$42,226$9,958
Jul 2026$35,890$8,688
Aug 2026$32,753$6,852
Disclosed history
12 months
TTM profit
$176,122
TTM revenue
$586,439
Median monthly profit
$14,011
Profitable months
12 of 12
Best month
$25,404
Weakest month
$6,033
Recent 3m vs prior 3m
-52%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

44.4%

Annual profit ÷ asking price

Simple payback

27 mo

At current monthly profit

Implied profit / owner hour

$1,693.50

Based on seller-reported workload · 9 owner hours / month

Downside scenarios

These scenarios show what happens to the calculated economics if the disclosed monthly profit falls by a fixed amount. The asking price stays unchanged in every scenario. This is a sensitivity check, not a forecast that profit will fall.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$14,67744.4%27 mo
-10% profit$13,20940.0%30 mo
-20% profit$11,74235.6%33.7 mo
-30% profit$10,27431.1%38.6 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 10 other Amazon KDP listings

MetricThis listingPeer median
Asking price$396,274$323,120
Monthly profit$14,677$11,057
Listing multiple (monthly)27.0×30.0×
Annual profit yield44.4%40.0%
Simple payback27 mo30 mo
Owner workload2 hrs7 hrs
Profit margin30%76%
  • Lower owner workload than 90% of comparable listingsn=10
  • Higher annual yield than 90% of comparable listingsn=10
  • Faster payback than 90% of comparable listingsn=10
  • Lower asking multiple than 85% of comparable listingsn=10

The percentile shows where this listing sits within the current comparison group for each metric. It is a relative position, not a quality rating. A high or low percentile does not by itself mean that the business is better or worse, and it is not a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Worth investigating

  • Recent 3-month average profit is 52% below the preceding 3 months.
  • Listing has been on the marketplace for 248 days.

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 2 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 90% of comparable listings.
  • Higher annual profit yield than 90% of comparable listings.
  • Faster payback than 90% of comparable listings.
  • Lower asking multiple than 85% of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

2hours per week reported by the seller — about 9 hours per month.

Recurring tasks disclosed by the seller

  • Monitoring site operations for unusual activity and uptime issues
  • Recording royalties and PPC spend in spreadsheets
  • Reviewing PPC campaign performance and making minor optimizations as needed

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Launched in 2024, this Amazon KDP business publishes in the yoga, survival, and cookbook niches. The catalog includes multiple category-leading titles, with the top two books rated over 4.5 stars and one ranked as the #1 Best Seller in Exercise Injuries & Rehabilitation. The top-performing title contributes around 40% of total revenue, and the business experienced strong growth throughout 2025, with continued significant growth in recent months. With books successfully positioned across major English-speaking markets, the business benefits from a strategic, process-driven approach to reviews and customer engagement. 100% of revenue is generated through Amazon KDP. …Read full seller summaryShow less

Launched in 2024, this Amazon KDP business publishes in the yoga, survival, and cookbook niches. The catalog includes multiple category-leading titles, with the top two books rated over 4.5 stars and one ranked as the #1 Best Seller in Exercise Injuries & Rehabilitation. The top-performing title contributes around 40% of total revenue, and the business experienced strong growth throughout 2025, with continued significant growth in recent months. With books successfully positioned across major English-speaking markets, the business benefits from a strategic, process-driven approach to reviews and customer engagement. 100% of revenue is generated through Amazon KDP. The books are written by an agency with other services, such as cover design and editing, handled by freelancers. The seller has implemented automated systems that drive consistent review acquisition and customer satisfaction via freebie distribution, helping the books outperform competitors in visibility and engagement. Notably, books in “Rest of World” markets have been generating consistent profit for 5+ months without any paid advertising, highlighting untapped scaling opportunities. With proven demand, scalable systems, and global traction, this business presents an attractive opportunity for buyers seeking a growth-stage KDP brand with strong foundations and upside potential. To ensure a smooth transition and minimize execution risk, the Seller will provide six months of post-sale support via a private Slack channel. This includes direct access to the Seller, and the original founders involved in building and scaling the portfolio. Additionally, the Buyer will be introduced to a proven network of collaborators with expertise in non-fiction publishing, keyword research, funnel strategy, content systems, and monetization frameworks, enabling immediate operational continuity and efficient scaling without the need to recruit new talent. Disclaimers: The P&L includes add-backs for books that have been unprofitable in certain markets, including a survival book for which U.S. sales have been excluded. Although this book has become profitable in the past months, it remains excluded from the P&L, offering potential upside for the buyer going forward. In March 2026, books currently excluded from the valuation multiple generated approximately $1,500 in net profit. These profits are not reflected in the current valuation multiple and, if sustained or scaled, could represent tens of thousands of dollars in incremental profit over an annual or multi-year period. Buyers will have the option to either take over the full KDP account or merge the books into an existing account. If a merge is chosen, historical data (ads, analytics, account history, etc) will not transfer. Please note that KDP, ACX, Ingram Spark, and Draft2Digital payments are delayed for 30-90 days, so there will be residual revenue due to the Seller. This will be reconciled during the migration process.

Transition

Seller supportTo ensure a smooth transition and minimize execution risk, the Seller will provide six months of post-sale support via a private Slack channel. This includes direct access to the Seller, and the original founders involved in building and scaling the portfolio. Additionally, the Buyer will be introduced to a proven network of collaborators with expertise in non-fiction publishing, keyword research, funnel strategy, content systems, and monetization frameworks, enabling immediate operational continuity and efficient scaling without the need to recruit new talent.

Reason for saleThe Seller is entering a new chapter personally - getting married and starting a family - and has chosen to free up capital and focus accordingly. The Seller enjoys building businesses from the ground up, and with this one now running on autopilot, feels it is the right time to move on to new ventures and pass it on to an owner positioned to scale it further.

What is included

  • Pen name 1
  • KDP Account
  • Author Central Account
  • Staff
  • Copyright
  • Email Marketing Software
  • Email List
  • Pen Name 2
  • Pen name 3

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Launching additional seniors health and fitness books leveraging the authors name and email list
  • Expanding into emerging seniors wellness sub-niches with high demand and low competition
  • Publishing more survival titles targeting non-US markets to grow international revenue
  • Optimizing PPC campaigns weekly to maintain efficiency and scale profitable ad groups

Seller-disclosed risks

  • Change in writers, writing styles, or the book creation process could impact sales
  • Amazon algorithm changes could cause traffic to fluctuate

Business profile

Operating details

Primary markets
US, CA, GB
Registered in
SK
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

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$381,949
Monthly profit
$12,732
Owner workload
4 hrs / week
Implied profit / owner hour
$734.54

Same monetization · Similar price and profit

Listing #92315

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Asking price
$325,035
Monthly profit
$12,038
Owner workload
8 hrs / week
Implied profit / owner hour
$347.25

Same monetization · Similar price and profit

Listing #93521

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Asking price
$278,058
Monthly profit
$10,075
Owner workload
2 hrs / week
Implied profit / owner hour
$1,162.50

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Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced independently by Digital Deal Research.
  • Digital Deal Research is independently operated by Avenlund Group OÜ and is not owned, operated or endorsed by Empire Flippers. Avenlund Group OÜ may receive referral compensation when users follow eligible Empire Flippers links. Referral relationships do not determine DDR's methodology, scoring or analysis.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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