Amazon FBA — Home

This EU Amazon FBA business sells products within five sub-niches of the Home category, under five separate brands. With a strong foothold in Germany (54% of revenue), Italy (16%), France (15%), and the UK (12%), the business has seen a 200% year-over-year revenue increase, supported by low TACoS (9.85%) and healthy net margins of 18.40%. Key strengths include a diversified brand portfolio, strong operational support, and a robust marketplace presence across Europe. Approximately 90% of fulfillment runs through Amazon FBA EU via a German 3PL, with a UK 3PL servicing the separate Amazon UK marketplace. The business sources inventory from four primary and two secondary suppliers. It maintains excellent relationships with its core suppliers and has negotiated favorable payment terms that improve cash flow—often paying the final balance only after the goods have arrived and begun selling. This significantly reduces working capital requirements and minimizes pre-financing risk. Operations are streamlined by a dedicated Amazon account manager, who previously worked for a large aggregator, and is responsible for listing management, SEO, supply chain coordination, logistics, and Amazon support. A customer support agent handles reviews and customer messages. The top five SKUs account for 37% of revenue, with an average rating of 4.4 stars and over 6,000 combined ratings—three of which hold the Amazon’s Choice badge, and some also feature Amazon Bestseller tags. With scalable logistics, a growing revenue trajectory, and a full team in place, this business presents a strong opportunity for buyers seeking an established, expanding presence in the EU Amazon marketplace. *Amazon wrongly charged the seller VAT on Amazon's services between Aug 2024 - July 2025. The Selling Fees were charged at the Singapore VAT rate of 9% while Advertising and Fulfillment services were charged at the local VAT rate of the marketplace. This has been added back in the P&L under rows 137 & 138 of the Summary tab. *The seller's Tax Advisor did not submit VAT filings in Poland and the Czech which caused the deactivation of the VAT ID. During this time, the business did not benefit from the CEE Shipping Program, which provides discounted rates. The extra charges from this period have been added back under rows 139 & 140 of the Summary tab. *Inventory is not normally included in the list price; further details can be provided to Unlockers. *The legal entity section of the Seller Central account is currently locked to Singapore, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal.