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Listing #96469

Empire FlippersLive listing

eCommerce — Romance

  • eCommerce
  • Romance
  • Entertainment

Asking price

$263,456

Monthly profit

$8,234

Marketplace average

Monthly revenue

$14,256

Marketplace average

Owner workload

5 hrs / week

Profit margin
58%
Listing multiple (SDE)
32.0× monthly
Business age
2 years
Days on marketplace
20

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$98,806
TTM revenue
$171,078
Average monthly profit
$8,234
Median monthly profit
$8,259
Profitable months
12 of 12
Best month
$19,221
Weakest month
$1,101
Recent 3m vs prior 3m
+37%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

37.5%

Annual profit ÷ asking price

Simple payback

32 mo

At current monthly profit

Implied profit / owner hour

$380.03

Based on seller-reported workload · 22 owner hours / month

Listing multiple (SDE)

32.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$8,23437.5%32 mo
-10% profit$7,41133.8%35.6 mo
-20% profit$6,58730.0%40 mo
-30% profit$5,76426.3%45.7 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 50 other eCommerce listings

MetricThis listingComparison median
Asking price$263,456$391,284
Monthly profit$8,234$15,041
Owner workload5 hrs10 hrs
Profit margin58%25%
Annual profit yield37.5%41.4%
Simple payback32 mo29 mo
Listing multiple32.0×29.0×
  • Lower owner workload than 77% of comparable listingsn=50
  • Lower annual yield than 64% of comparable listingsn=50
  • Slower payback than 64% of comparable listingsn=50
  • Higher asking multiple than 64% of comparable listingsn=50

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • All 12 disclosed months were profitable.
  • Recent 3-month average profit is 37% above the preceding 3 months.
  • Business has been generating revenue for 2 years.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 77% of comparable listings.

Research points

  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

5 hrs / week

5hours per week reported by the seller — about 22 hours per month.

Recurring tasks disclosed by the seller

  • Reposting archived videos to social media twice daily
  • Paying the supplier daily for shipping and delivery
  • Responding to occasional customer emails about delivery and order questions
  • Purchasing new inventory approximately every two months

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This unique online business specializes in selling exclusive board and card games for couples, enhancing intimacy and providing entertaining date night experiences. With a robust following of over 1.8 million across various social platforms, including Instagram, Facebook, and TikTok, this business leverages its significant organic reach to drive traffic and sales. The business currently does not run any paid ads - providing an easy growth channel for a new owner. The business operates on the Shopify platform, fully automated with fulfillment handled through a 3PL, ensuring smooth daily operations with minimal seller involvement. …Read full seller summaryShow less

This unique online business specializes in selling exclusive board and card games for couples, enhancing intimacy and providing entertaining date night experiences. With a robust following of over 1.8 million across various social platforms, including Instagram, Facebook, and TikTok, this business leverages its significant organic reach to drive traffic and sales. The business currently does not run any paid ads - providing an easy growth channel for a new owner. The business operates on the Shopify platform, fully automated with fulfillment handled through a 3PL, ensuring smooth daily operations with minimal seller involvement. The owner's responsibilities are incredibly manageable, involving simple tasks such as uploading videos, handling minimal customer emails, and ordering inventory bi-monthly. The business benefits from a dedicated supplier in China and maintains two months of inventory, promising reliability and continuity with no anticipated issues. Furthermore, the 3PL setup includes warehouses in both China and the US, optimizing logistical operations for both international and domestic shipments. An added advantage for future owners is the extensive library of over 1000 pre-edited videos, which supports sustained marketing efforts without the need for new content creation. Disclaimer: There is very little Google Analytics data associated with this business, as they only first set it up when entering the vetting process.

Transition

Seller supportThe seller is willing to offer one year of support and provide their personal email address and phone number for direct assistance. They will be available to help the new owner with ongoing guidance and growth of the business.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Shopify Account
  • Supplier Pricing Contracts
  • Email List
  • All Images & Copy Materials
  • Instagram Account 1 (500K followers)
  • Instagram Account 2 (470K followers)
  • Instagram Account 3 (200K followers)
  • Facebook Page 1 (270K followers)
  • Facebook Page 2 (8K followers)
  • Facebook Page 3 (8K followers)
  • TikTok Account 1 (220K followers)
  • TikTok Account 2 (130K followers)

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Moving inventory to the US to reduce shipping times, costs, and improve conversion rates
  • Launching paid ads and influencer campaigns to expand traffic acquisition channels
  • Selling through TikTok Shop and Amazon to reach new customer audiences
  • Entering retail board game stores to diversify distribution and brand visibility
  • Refreshing content regularly to increase views, engagement, and sales
  • Implementing SEO, email marketing, and new product launches to grow revenue

Seller-disclosed risks

  • Social media algorithmic changes could cause traffic to fluctuate
  • Supplier increasing prices

Business profile

Operating details

Primary markets
US, AU, CA
Registered in
US
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #89728

Amazon FBM / Amazon FBA — Home

  • Amazon FBM
  • Amazon FBA
  • Home
Asking price
$359,972
Monthly profit
$8,999
Owner workload
40 hrs / week
Implied profit / owner hour
$51.92

Same monetization · Similar price and profit

Listing #95339

eCommerce — Art

  • eCommerce
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Asking price
$344,256
Monthly profit
$9,304
Owner workload
15 hrs / week
Implied profit / owner hour
$143.14

Same monetization · Similar price and profit

Listing #94911

Digital Product / eCommerce — Hobbies

  • Digital Product
  • eCommerce
  • Hobbies
Asking price
$139,901
Monthly profit
$6,995
Owner workload
7 hrs / week
Implied profit / owner hour
$230.60

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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