eCommerce / Amazon FBA — Beauty

This listing is for a direct-to-consumer Shopify and Amazon FBA business established in 2017, operating in the Beauty niche. The trademarked and Amazon Brand Registered brand offers skincare and cosmetic products formulated to improve skin tone, reduce the appearance of discoloration, and support overall skin health through science-informed formulations. Its product catalog spans targeted facial and body care solutions, emphasizing premium ingredients, daily treatment routines, and educational content that helps consumers address common pigmentation and complexion concerns. The business benefits from strong product economics, maintaining profit margins in excess of 30%, while approximately 10% of sales are generated through recurring subscription customers. The business generates approximately 85% of its revenue through its Shopify storefront, with the remaining sales coming from Amazon. Customer acquisition is driven primarily through paid advertising, with the Shopify store achieving a healthy return on ad spend of approximately 2.5x; the advertising accounts and historical data are included in the sale. All orders are fulfilled through Amazon, with Shopify orders shipped via Amazon Multi-Channel Fulfillment. The business is highly passive, with the Seller dedicating approximately two hours per week to overseeing advertising performance and overall business metrics, while an employee manages customer service. This business represents an attractive opportunity for Buyers seeking a scalable beauty brand with strong unit economics and clear opportunities for growth through adjacent product launches, subscription expansion, and international market expansion. Disclaimers: Inventory is not normally included in the list price, further details can be provided to Unlockers. The Amazon Seller Central account will not be included and this sale will be completed as a listing transfer. The business originally operated under a different brand name and logo before transitioning to its current branding during a strategic shift in direction. The Amazon storefront and Amazon Brand Registry are registered under the current brand name, while the storefront website domain still reflects the original brand name. Additionally, the Seller does not hold a registered trademark for the current brand name or domain. Buyers can contact the Seller for additional details. The Shopify account currently has a loan with Shopify capital with an outstanding balance of approximately $12,000. Buyers can contact the Seller for additional details.