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Listing #93365

Empire FlippersLive listing

eCommerce — Sports

  • eCommerce
  • Sports
  • Equipment
  • Hobbies

Asking price

$453,186

Monthly profit

$15,106

Marketplace average

Monthly revenue

$147,602

Marketplace average

Owner workload

7 hrs / week

Profit margin
10%
Listing multiple (SDE)
30.0× monthly
Business age
1 year
Days on marketplace
106

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

10 months disclosed

Disclosed history
10 months
Average monthly profit
$15,106
Median monthly profit
$11,934
Profitable months
9 of 10
Best month
$33,780
Weakest month
-$300
Recent 3m vs prior 3m
-64%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

40.0%

Annual profit ÷ asking price

Simple payback

30 mo

At current monthly profit

Implied profit / owner hour

$498.00

Based on seller-reported workload · 30 owner hours / month

Listing multiple (SDE)

30.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$15,10640.0%30 mo
-10% profit$13,59536.0%33.3 mo
-20% profit$12,08532.0%37.5 mo
-30% profit$10,57428.0%42.9 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 50 other eCommerce listings

MetricThis listingComparison median
Asking price$453,186$367,108
Monthly profit$15,106$14,973
Owner workload7 hrs10 hrs
Profit margin10%25%
Annual profit yield40.0%41.4%
Simple payback30 mo29 mo
Listing multiple30.0×29.0×
  • Lower owner workload than 59% of comparable listingsn=50
  • Lower annual yield than 54% of comparable listingsn=50
  • Slower payback than 54% of comparable listingsn=50
  • Higher asking multiple than 54% of comparable listingsn=50

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • 9 of 10 disclosed months were profitable.
  • Business has been generating revenue for 1 year.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 59% of comparable listings.

Research points

  • 1 of 10 disclosed months were loss-making.
  • Disclosed history covers 10 months, so trailing-twelve-month totals are unavailable.
  • Recent 3-month average profit is 64% below the preceding 3 months.
  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.
  • Listing has been on the marketplace for 106 days.

Marketplace disclosure

Owner workload reported by the seller

7 hrs / week

7hours per week reported by the seller — about 30 hours per month.

Recurring tasks disclosed by the seller

  • Managing media buying and campaign optimization
  • Paying invoices and tracking advertising expenses
  • Developing creative strategy and guiding ad creative direction

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Launched as a dropshipping enterprise and transitioned into a 3PL model for enhanced efficiency and customer satisfaction, this online Shopify business specializes in a popular fitness product, recently rebranded for better market positioning and profitability. Key strengths of this business include a robust email list managed through Klaviyo, presenting a significant opportunity for monetization through strategic email marketing campaigns. The business benefits from a diverse traffic acquisition strategy, focusing on Meta ads and organic viral content on platforms like TikTok, Instagram, and YouTube, directed by a well-outlined content creation process handled by a dedicated team, including a video editor and customer service representative. …Read full seller summaryShow less

Launched as a dropshipping enterprise and transitioned into a 3PL model for enhanced efficiency and customer satisfaction, this online Shopify business specializes in a popular fitness product, recently rebranded for better market positioning and profitability. Key strengths of this business include a robust email list managed through Klaviyo, presenting a significant opportunity for monetization through strategic email marketing campaigns. The business benefits from a diverse traffic acquisition strategy, focusing on Meta ads and organic viral content on platforms like TikTok, Instagram, and YouTube, directed by a well-outlined content creation process handled by a dedicated team, including a video editor and customer service representative. The business operations are supported by a reliable supplier relationship in China, ensuring over six months of inventory with no anticipated supply chain issues. Disclaimers: The owner of this business is working on another sport related business. See the FAQ section for more details. Inventory is not normally included in the list price; further details can be provided to Unlockers. This business previously operated under a different brand + domain and dropshipping model, but similar "hero" product. They switched to the new brand + 3PL based fulfilment in early 2026. Further details can be requested directly from the seller.

Transition

Seller supportThe Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary Domain
  • Secondary Domains
  • Branded Emails (...@domain.com)
  • Shopify Account
  • Google Ads
  • Meta Ads
  • Tiktok Account
  • Instagram Account
  • Youtube Account
  • Employees / Contractors
  • Email Marketing Software
  • Email List
  • All Images & Copy Materials
  • SOPs

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Scaling existing product with optimized Meta ad creatives, messaging, and targeting
  • Expanding paid acquisition to TikTok, Amazon, and other advertising channels
  • Launching new products using supplied samples, contacts, and proven demand

Seller-disclosed risks

  • An increase in Paid Traffic pricing could make the ads unprofitable.
  • Supplier increasing prices

Business profile

Operating details

Primary markets
US, GB, AU
Registered in
GB
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Amazon / marketplace metrics

TACoS
30.52%
COGS
14.4%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #95755

Amazon FBA / eCommerce — Gaming

  • Amazon FBA
  • eCommerce
  • Gaming
Asking price
$438,072
Monthly profit
$13,275
Owner workload
5 hrs / week
Implied profit / owner hour
$612.69

Same monetization · Similar price and profit

Listing #91895

Amazon FBM / eCommerce — Business

  • Amazon FBM
  • eCommerce
  • Business
Asking price
$681,835
Monthly profit
$24,351
Owner workload
40 hrs / week
Implied profit / owner hour
$140.49

Same monetization · Similar price and profit

Listing #95339

eCommerce — Art

  • eCommerce
  • Art
Asking price
$344,256
Monthly profit
$9,304
Owner workload
15 hrs / week
Implied profit / owner hour
$143.14

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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