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Listing #91401

Empire FlippersLive listing

Display Advertising / Affiliate — Culinary

  • Display Advertising
  • Affiliate
  • Amazon Associates
  • Digital Product
  • Culinary

Asking price

$470,244

Monthly profit

$19,594

Marketplace average

Monthly revenue

$21,177

Marketplace average

Owner workload

16 hrs / week

Profit margin
93%
Listing multiple (SDE)
24.0× monthly
Business age
4 years
Days on marketplace
191

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$235,122
TTM revenue
$254,125
Average monthly profit
$19,594
Median monthly profit
$13,337
Profitable months
12 of 12
Best month
$49,420
Weakest month
$10,025
Recent 3m vs prior 3m
-36%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

50.0%

Annual profit ÷ asking price

Simple payback

24 mo

At current monthly profit

Implied profit / owner hour

$282.61

Based on seller-reported workload · 69 owner hours / month

Listing multiple (SDE)

24.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$19,59450.0%24 mo
-10% profit$17,63545.0%26.7 mo
-20% profit$15,67540.0%30 mo
-30% profit$13,71635.0%34.3 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 28 other Display Advertising, Affiliate, Amazon Associates and Digital Product listings

MetricThis listingComparison median
Asking price$470,244$200,140
Monthly profit$19,594$9,222
Owner workload16 hrs10 hrs
Profit margin93%77%
Annual profit yield50.0%41.4%
Simple payback24 mo29 mo
Listing multiple24.0×29.0×
  • Higher owner workload than 79% of comparable listingsn=28
  • Higher annual yield than 79% of comparable listingsn=28
  • Faster payback than 79% of comparable listingsn=28
  • Lower asking multiple than 73% of comparable listingsn=28

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 4 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Higher annual profit yield than 79% of comparable listings.
  • Faster payback than 79% of comparable listings.
  • Lower asking multiple than 73% of comparable listings.

Research points

  • Recent 3-month average profit is 36% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.
  • Listing has been on the marketplace for 191 days.

Marketplace disclosure

Owner workload reported by the seller

16 hrs / week

16hours per week reported by the seller — about 69 hours per month.

Recurring tasks disclosed by the seller

  • Reviewing and publishing food content.
  • Managing, scheduling and posting on social media
  • Flipping and distributing content via Flipboard publisher RSS
  • Creating email newsletters and sending campaigns
  • Briefing writer with SEO recipe content outlines and requirements
  • Reviewing SEO recipe articles and creating accompanying images

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

This listing is for a display advertising, digital product, and Amazon Associates business first monetized in 2022 in the culinary niche, offering a unique opportunity to reach a large and highly engaged audience each month. The WordPress site features a comprehensive library of guides, tutorials, and recipes focused on the baking and dessert niche, supported by the seller’s professional experience. The brand has also successfully expanded into popular recipe round-ups, which can be easily outsourced—highlighting a scalable growth path that does not require the new owner to produce original recipes. …Read full seller summaryShow less

This listing is for a display advertising, digital product, and Amazon Associates business first monetized in 2022 in the culinary niche, offering a unique opportunity to reach a large and highly engaged audience each month. The WordPress site features a comprehensive library of guides, tutorials, and recipes focused on the baking and dessert niche, supported by the seller’s professional experience. The brand has also successfully expanded into popular recipe round-ups, which can be easily outsourced—highlighting a scalable growth path that does not require the new owner to produce original recipes. The business attracts traffic through a diversified mix of organic search, its own subscriber base, and social media platforms such as Instagram, Pinterest, and Flipboard. This multi-channel approach reduces reliance on any single traffic source or algorithm, providing a more stable foundation for long-term growth. Revenue is primarily generated through on-site display advertising, with additional income from Amazon Associates and digital products. There is significant upside potential in both affiliate monetization and digital product expansion, which remain under-optimized given the size of the audience. The brand also benefits from a large and engaged audience, including over 200,000 social media followers and a newsletter with 44,000+ subscribers that maintains a 33%+ open rate. This provides a strong foundation for further email marketing and monetization strategies. The business has seen strong growth in net profits over the past year and operates efficiently, with the seller spending approximately 10 -15 hours per week managing core activities, including content oversight, publishing coordination, and marketing management. *The seller has confirmed with Newsbreak that this account is transferable to a new buyer. **The seller is open to providing content creation services and content updates to buyers to maintain the high standard of content on the site. *** Raptive requires a minimum of 100,000 pageviews per month for the first/main website to be accepted into their program and 30,000 pageviews for additional sites. If the website is already part of the Raptive network and does not meet the traffic requirements, Raptive has been lenient in accepting the transfer of sites already part of the network, provided the buyer is approved and currently has an active Raptive account. If the site’s traffic is below the 100k requirement, please contact Empire Flippers for assistance. Buyers are responsible of checking the site's traffic level before purchasing the listing.

Transition

Seller supportThe Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for saleThe Seller would like to explore other opportunities.

What is included

  • Primary domain and all site content/files
  • Amazon Associates Account
  • Copyrights
  • Secondary Domain
  • Email List
  • Recipe Images, Videos and eBooks

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding TikTok and YouTube video content to capture new audiences
  • Developing new digital products beyond ebooks like courses, communities, and baking challenges
  • Securing brand partnerships and sponsorships in baking, kitchenware, and ingredients
  • Leveraging email marketing with automated funnels and integrated affiliate offers
  • Launching a membership subscription for exclusive recipes and behind-the-scenes content

Seller-disclosed risks

  • Google updates to ranking factors may influence future traffic performance.
  • Changes in social media algorithms may affect traffic to the site and visibility of content.

Business profile

Operating details

Primary markets
US, CA, GB
Registered in
US
Customer type
B2C
Trademark
None disclosed
Private blog network
Not used

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #95754

Amazon Associates / Display Advertising — Home

  • Amazon Associates
  • Display Advertising
  • Home
Asking price
$340,608
Monthly profit
$10,644
Owner workload
20 hrs / week
Implied profit / owner hour
$122.82

Same monetization · Similar price and profit

Listing #95910

Affiliate / Digital Product — Business

  • Affiliate
  • Digital Product
  • Business
Asking price
$323,433
Monthly profit
$9,802
Owner workload
20 hrs / week
Implied profit / owner hour
$113.10

Same monetization · Similar price and profit

Listing #95729

Other / Subscription — Digital Media

  • Other
  • Subscription
  • Digital Media
Asking price
$568,240
Monthly profit
$21,855
Owner workload
25 hrs / week
Implied profit / owner hour
$201.74

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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