Back to finder

Listing #88274

Empire FlippersLive listing

eCommerce — Lifestyle

  • eCommerce
  • Lifestyle
  • Health & Fitness

Asking price

$2,877,244

Monthly profit

$75,717

Marketplace average

Monthly revenue

$318,730

Marketplace average

Owner workload

20 hrs / week

Profit margin
24%
Listing multiple (SDE)
38.0× monthly
Business age
3 years
Days on marketplace
45

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$908,603
TTM revenue
$3,824,756
Average monthly profit
$75,717
Median monthly profit
$62,858
Profitable months
9 of 12
Best month
$321,125
Weakest month
-$120,535
Recent 3m vs prior 3m
-83%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

31.6%

Annual profit ÷ asking price

Simple payback

38 mo

At current monthly profit

Implied profit / owner hour

$873.66

Based on seller-reported workload · 87 owner hours / month

Listing multiple (SDE)

38.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$75,71731.6%38 mo
-10% profit$68,14528.4%42.2 mo
-20% profit$60,57425.3%47.5 mo
-30% profit$53,00222.1%54.3 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 50 other eCommerce listings

MetricThis listingComparison median
Asking price$2,877,244$367,108
Monthly profit$75,717$14,973
Owner workload20 hrs10 hrs
Profit margin24%25%
Annual profit yield31.6%41.4%
Simple payback38 mo29 mo
Listing multiple38.0×29.0×
  • Higher owner workload than 77% of comparable listingsn=50
  • Lower annual yield than 90% of comparable listingsn=50
  • Slower payback than 90% of comparable listingsn=50
  • Higher asking multiple than 89% of comparable listingsn=50

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • 9 of 12 disclosed months were profitable.
  • Business has been generating revenue for 3 years.

Research points

  • 3 of 12 disclosed months were loss-making.
  • Recent 3-month average profit is 83% below the preceding 3 months.
  • Annual profit yield is below the median of comparable listings.
  • Listing multiple is above the median of comparable listings.
  • Owner workload is above the median of comparable listings.

Marketplace disclosure

Owner workload reported by the seller

20 hrs / week

20hours per week reported by the seller — about 87 hours per month.

Recurring tasks disclosed by the seller

  • Daily Tasks – Manage Meta and Google ad budgets, and handle all customer communication via email, chat, and phone.
  • Weekly Tasks – Oversee 3PL logistics and shipping operations to ensure smooth fulfillment, and maintain regular contact with suppliers.
  • Monthly Tasks – Manage inventory orders, organize and host product photoshoots, and refresh ad creatives to maintain performance and engagement.

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Founded in August 2023, this offering includes two complementary ecommerce businesses in the health and equipment niches, both providing high-ticket recovery solutions. Each brand operates on Shopify, with fulfillment managed by a 3PL partner, while a small volume of replacement parts is stored and shipped from a local warehouse. This setup allows for efficient logistics and minimal owner involvement while maintaining excellent customer experience. The businesses are supported by a diversified traffic mix, with the majority driven by Facebook Ads, complemented by Google Ads, organic search, and organic social media traffic. …Read full seller summaryShow less

Founded in August 2023, this offering includes two complementary ecommerce businesses in the health and equipment niches, both providing high-ticket recovery solutions. Each brand operates on Shopify, with fulfillment managed by a 3PL partner, while a small volume of replacement parts is stored and shipped from a local warehouse. This setup allows for efficient logistics and minimal owner involvement while maintaining excellent customer experience. The businesses are supported by a diversified traffic mix, with the majority driven by Facebook Ads, complemented by Google Ads, organic search, and organic social media traffic. Over the past 12 months, the combined operations have delivered 37% net margins and a 22.9% TACoS, reflecting strong profitability and well-managed advertising performance. The owner works with a small, capable team of contractors, including a videographer, social media manager, and an agency focused on retail partnerships, helping to expand the brand’s reach beyond ecommerce. Daily operations include managing ad campaigns and creatives, overseeing customer service emails, and coordinating inventory and logistics. Products are sourced from four trusted suppliers in China, ensuring consistent quality and reliable supply. With high-margin products, scalable advertising systems, and a well-organized fulfillment structure, these businesses present an excellent opportunity for a buyer seeking a turnkey ecommerce portfolio with strong growth potential in the rapidly expanding recovery and wellness market. Disclaimers: - The P&L is in cash basis based on the Seller's accounting. - A list of assets included in the sale can be found in the business folder.

Transition

Seller supportPhone and email support for 6 months - longer if required.

Reason for saleThe Sellers specialize in launching and building businesses but prefer to pass this one to a buyer with the experience and systems to scale it further, as they plan to focus on other ventures and projects.

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Amazon Launch – Expanding onto Amazon to establish a strong presence on the world’s largest online marketplace and capture a new audience segment.
  • TikTok Expansion – Launching on TikTok to tap into social commerce trends and drive direct sales through viral, short-form video content.
  • Influencer Marketing – Building partnerships with influencers in the recovery and wellness space to boost brand awareness, credibility, and organic reach.
  • Retail Partnerships – Targeting collaborations with major retail chains and big-box stores to expand distribution and secure long-term wholesale opportunities.

Business profile

Operating details

Primary markets
US
Registered in
US
Customer type
B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

TACoS
25.17%
COGS
48.6%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #94318

eCommerce — News & Education

  • eCommerce
  • News & Education
Asking price
$2,078,404
Monthly profit
$54,695
Owner workload
2 hrs / week
Implied profit / owner hour
$6,310.96

Same monetization · Similar price and profit

Listing #92501

Amazon FBM / Amazon FBA — Apparel & Accessories

  • Amazon FBM
  • Amazon FBA
  • Apparel & Accessories
Asking price
$3,783,853
Monthly profit
$84,086
Owner workload
28 hrs / week
Implied profit / owner hour
$693.02

Same monetization · Similar price and profit

Listing #91594

Amazon FBA / eCommerce — Home

  • Amazon FBA
  • eCommerce
  • Home
Asking price
$2,193,854
Monthly profit
$84,379
Owner workload
15 hrs / week
Implied profit / owner hour
$1,298.14

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
Back to finder