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Listing #86010

Empire FlippersLive listing

Amazon FBA — Survival & Security

  • Amazon FBA
  • Survival & Security

Asking price

$354,961

Monthly profit

$13,652

Marketplace average

Monthly revenue

$62,697

Marketplace average

Owner workload

5 hrs / week

Profit margin
22%
Listing multiple (SDE)
26.0× monthly
Business age
4 years
Days on marketplace
426

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$163,828
TTM revenue
$752,361
Average monthly profit
$13,652
Median monthly profit
$9,975
Profitable months
12 of 12
Best month
$39,062
Weakest month
$6,116
Recent 3m vs prior 3m
-10%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

46.2%

Annual profit ÷ asking price

Simple payback

26 mo

At current monthly profit

Implied profit / owner hour

$630.09

Based on seller-reported workload · 22 owner hours / month

Listing multiple (SDE)

26.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$13,65246.2%26 mo
-10% profit$12,28741.5%28.9 mo
-20% profit$10,92236.9%32.5 mo
-30% profit$9,55632.3%37.1 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 73 other Amazon FBA listings

MetricThis listingComparison median
Asking price$354,961$258,837
Monthly profit$13,652$9,915
Owner workload5 hrs6 hrs
Profit margin22%19%
Annual profit yield46.2%38.7%
Simple payback26 mo31 mo
Listing multiple26.0×31.0×
  • Lower owner workload than 64% of comparable listingsn=73
  • Higher annual yield than 77% of comparable listingsn=73
  • Faster payback than 77% of comparable listingsn=73
  • Lower asking multiple than 81% of comparable listingsn=73

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 4 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Owner workload is below the median of comparable listings.
  • Lower owner workload than 64% of comparable listings.
  • Higher annual profit yield than 77% of comparable listings.
  • Faster payback than 77% of comparable listings.
  • Lower asking multiple than 81% of comparable listings.

Research points

  • Recent 3-month average profit is 10% below the preceding 3 months.
  • Listing has been on the marketplace for 426 days.

Marketplace disclosure

Owner workload reported by the seller

5 hrs / week

5hours per week reported by the seller — about 22 hours per month.

Recurring tasks disclosed by the seller

  • Monitoring inventory
  • Running marketing campaigns
  • Overseeing performance.

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Established in May 2021, this Amazon FBA business features two trademarked and Amazon Brand Registered brands in the personal security sector. The brands primarily target the women's market, offering readily accessible and discreet personal security devices designed to provide peace of mind and protection against assault and theft. The business benefits from strong product ratings and rankings, with many listings boasting hundreds of reviews and ranking within the top 100 of their respective subcategories. A significant portion of the products are locally sourced, and the business has consistently achieved strong year-over-year revenue growth exceeding 50%. …Read full seller summaryShow less

Established in May 2021, this Amazon FBA business features two trademarked and Amazon Brand Registered brands in the personal security sector. The brands primarily target the women's market, offering readily accessible and discreet personal security devices designed to provide peace of mind and protection against assault and theft. The business benefits from strong product ratings and rankings, with many listings boasting hundreds of reviews and ranking within the top 100 of their respective subcategories. A significant portion of the products are locally sourced, and the business has consistently achieved strong year-over-year revenue growth exceeding 50%. Primarily selling in the United Kingdom, the business has recently secured compliance approvals to expand into other markets, presenting substantial opportunities for continued growth. Depending on the product, inventory is sourced from either a local UK-based supplier or a Chinese supplier. Some products are self-stored and then drip-fed into Amazon warehouses. This is a highly passive operation, with the seller typically dedicating only 5–7 hours per week to the business, primarily managing inventory and optimizing PPC campaigns. Disclaimer: Inventory is not normally included in the list price; further details can be provided to Unlockers.

Transition

Seller supportThe Seller is willing to offer 30 days of email support and/or calls to ensure a smooth transition for the Buyer.

Reason for saleThe Seller would like to devote his time to another brand as well as obtain initial capital for an investment in a patented product idea.

What is included

  • Domains
  • Branded Emails
  • Amazon Storefront and Seller Central Account
  • Supplier Contracts and Relationships
  • Shopify Account
  • Social Media Accounts
  • Trademarks

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Capitalizing on recently obtained compliance approvals to expand to other geographies (please reach out to the Seller for more details).
  • Growing non-Amazon sales through existing Shopify sites and other marketplaces.
  • Establishing B2B sales channels for schools, care facilities, and security companies.

Seller-disclosed risks

  • Changes in Amazon ad pricing could affect the economics of the business.
  • Entry of additional competitors may affect the economics of the business.

Business profile

Operating details

Primary markets
GB, IE, FR
Registered in
GB
Customer type
B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

SKUs
54
Parent ASINs
7
Brand Registry
Enrolled
TACoS
2.82%
COGS
17.4%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

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  • Amazon FBA
  • eCommerce
  • Gaming
Asking price
$438,072
Monthly profit
$13,275
Owner workload
5 hrs / week
Implied profit / owner hour
$612.69

Same monetization · Similar price and profit

Listing #90437

Amazon FBA — Kitchenware

  • Amazon FBA
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Asking price
$502,786
Monthly profit
$12,570
Owner workload
10 hrs / week
Implied profit / owner hour
$290.08

Same monetization · Similar price and profit

Listing #96414

eCommerce / Amazon FBA — Apparel & Accessories

  • eCommerce
  • Amazon FBA
  • Apparel & Accessories
Asking price
$509,166
Monthly profit
$14,975
Owner workload
33 hrs / week
Implied profit / owner hour
$104.72

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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