SaaS — Business

Launched in 2024, this B2B SaaS business operates as an AI-powered sales automation platform that qualifies leads and books appointments across WhatsApp, Instagram, and Facebook Messenger DMs, effectively replacing human sales setters. The platform serves a predominantly international customer base, with the United States as the single largest market at approximately 50% of customers, followed by France, with the remainder spread across the UK, the UAE, Switzerland, Belgium, Singapore, Ireland, and other markets. The application is fully localized in English, French, and Spanish. Key strengths include a usage-based pricing model that expands revenue as customers grow, low owner time commitment, strong month-over-month growth, and exposure to the fast-growing AI-driven sales automation niche. The business generates 100% of its revenue through a SaaS subscription model. It currently has approximately 190 active paying customers plus around 30 customers in trial, and has averaged roughly 85 new paying customers and 150+ new trials per month over the most recent quarter. The average revenue per customer is roughly $165 per month, driven by a base subscription plus usage-based expansion. Customer acquisition is driven through organic search and paid advertising on Instagram and Facebook via Meta Platforms Ads, complemented by a small affiliate channel. 2026 is on track to be the strongest year to date. Pricing is structured across tiers: a Light plan at €25/month (250 messages), a Pro plan at $97/month (1,000 messages, the most popular tier, with a 7-day free trial), a Scale plan at $297/month (4,000 messages), and an Enterprise plan at $797/month (15,000 messages). Usage above a plan's included volume is billed through per-1,000-message top-ups, creating built-in expansion revenue as customers scale their messaging. The software was developed by the founder, who currently spends around 4 hours per week on the business, handling light customer support, fixing bugs, releasing new features, and managing ad campaigns. There are no salaried employees; the only additional contributor is the founder's brother, who assists with marketing creatives, with no formal contracts or payroll expenses. The founder is willing to remain involved post-sale to support onboarding and assist a new developer if required. Opportunities for growth include scaling paid acquisition, expanding affiliate partnerships, converting more trials to paid, and product work to improve retention and increase average customer lifetime. Overall, this is a lean, fast-growing SaaS with international demand, a usage-based revenue model, and minimal operational overhead. Disclaimer: The SaaS metrics were calculated by the seller and not taken from a SaaS metrics tool/software.