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Listing #84703

Empire FlippersLive listing

eCommerce / Amazon FBA — Home

  • eCommerce
  • Amazon FBA
  • Amazon FBM
  • Home
  • Lifestyle
  • Personal Care
  • Beauty

Asking price

$104,023

Monthly profit

$4,334

Marketplace average

Monthly revenue

$21,801

Marketplace average

Owner workload

20 hrs / week

Profit margin
20%
Listing multiple (SDE)
24.0× monthly
Business age
7 years
Days on marketplace
389

Research snapshot

What the disclosed figures show

Observations derived mechanically from the figures in this listing. Points to check, not a recommendation.

Marketplace disclosure

Seller-disclosed monthly history

12 months disclosed

Disclosed history
12 months
TTM profit
$52,011
TTM revenue
$261,612
Average monthly profit
$4,334
Median monthly profit
$4,497
Profitable months
12 of 12
Best month
$5,809
Weakest month
$1,990
Recent 3m vs prior 3m
-27%

Digital Deal Research calculations

Return on the asking price

Annual profit yield

50.0%

Annual profit ÷ asking price

Simple payback

24 mo

At current monthly profit

Implied profit / owner hour

$50.01

Based on seller-reported workload · 87 owner hours / month

Listing multiple (SDE)

24.0×

Priced on 12 months of trading

Downside scenarios

Applies a flat reduction to the disclosed monthly profit. The asking price is held constant.

ScenarioMonthly profitAnnual profit yieldSimple payback
Current$4,33450.0%24 mo
-10% profit$3,90145.0%26.7 mo
-20% profit$3,46740.0%30 mo
-30% profit$3,03435.0%34.3 mo

Digital Deal Research calculations

How this compares with current listings

Compared with 103 other eCommerce, Amazon FBA and Amazon FBM listings

MetricThis listingComparison median
Asking price$104,023$331,442
Monthly profit$4,334$12,262
Owner workload20 hrs7 hrs
Profit margin20%21%
Annual profit yield50.0%40.0%
Simple payback24 mo30 mo
Listing multiple24.0×30.0×
  • Higher owner workload than 85% of comparable listingsn=103
  • Higher annual yield than 83% of comparable listingsn=103
  • Faster payback than 83% of comparable listingsn=103
  • Lower asking multiple than 84% of comparable listingsn=103

Percentiles describe the position of this listing within the comparison set only. They are not a rating, a score, or a recommendation.

Digital Deal Research observations

Points raised by the disclosed numbers

Supporting signals

  • All 12 disclosed months were profitable.
  • Business has been generating revenue for 7 years.
  • Annual profit yield is above the median of comparable listings.
  • Listing multiple is below the median of comparable listings.
  • Higher annual profit yield than 83% of comparable listings.
  • Faster payback than 83% of comparable listings.
  • Lower asking multiple than 84% of comparable listings.

Research points

  • Recent 3-month average profit is 27% below the preceding 3 months.
  • Owner workload is above the median of comparable listings.
  • Listing has been on the marketplace for 389 days.

Marketplace disclosure

Owner workload reported by the seller

20 hrs / week

20hours per week reported by the seller — about 87 hours per month.

Recurring tasks disclosed by the seller

  • Managing inventory
  • Providing customer service as needed

Marketplace disclosure

Seller-provided information

Written by the seller / broker

Seller-provided summary

Established in the vibrant health and beauty sector, this business offers a curated range of niche products with a focus on wellness and sustainability. Started in 2019 - this business has grown to almost half a million in revenue in 2024 across Amazon, Shopify, Faire, Etsy, and wholesale. The business requires minimal weekly involvement thanks to an outsourced team of freelancers, providing a great work-life balance. This listing has a robust and outsourced supply chain managed through a third-party logistics provider (3PL), which ensures smooth operations and timely delivery of products to both customers and the Amazon warehouse. …Read full seller summaryShow less

Established in the vibrant health and beauty sector, this business offers a curated range of niche products with a focus on wellness and sustainability. Started in 2019 - this business has grown to almost half a million in revenue in 2024 across Amazon, Shopify, Faire, Etsy, and wholesale. The business requires minimal weekly involvement thanks to an outsourced team of freelancers, providing a great work-life balance. This listing has a robust and outsourced supply chain managed through a third-party logistics provider (3PL), which ensures smooth operations and timely delivery of products to both customers and the Amazon warehouse. The bottom line is generally around 20%, and an email list of 10,000 subscribers is included in the sale. This business holds a trademark for brand protection, which will also be included. Disclaimers: Inventory is not normally included in the list price; further details can be provided to Unlockers. The legal entity section of the Seller Central account is currently locked to Canada, meaning a buyer would need a legal entity in this country for a quick transfer. Alternatively, it is possible to unlock this section, and doing so could delay the migration process. If the legal entity section cannot be unlocked, the buyer reserves the right to reverse the deal. This business includes a small Etsy account as part of its assets. Etsy forbids account transfers as part of its Terms of Service. While we can attempt to transfer the account, as the buyer, you assume all the risk during the account transfer and may not renegotiate, reverse, or otherwise amend deal terms as a result of an Etsy account closure or other penalty from Etsy. To transfer an Etsy account, a buyer will also need to make a bank account in the same country as that of the Etsy account and will need to continue to be paid in the currency of said country for the foreseeable future.

Transition

Seller supportThe seller is happy to provide 30 days of support to ensure a smooth transition for a new owner.

Reason for saleThe seller would like to explore other opportunities.

What is included

  • Primary domain and all site content/files
  • Amazon Seller Central account (with 20 SKUs)
  • Employee Contracts
  • Supplier Contracts
  • Supplier Relationships
  • Shopify Account
  • Social media accounts/pages (Facebook, Instagram, TikTok)
  • Trademark
  • Copyrights
  • Email list (10,000 subscribers)
  • Advertising accounts

Marketplace disclosure

Seller-disclosed opportunities and risks

Not written or assessed by Digital Deal Research

Seller-disclosed opportunities

  • Expanding social media presence
  • Considering focusing on TikTok Shop

Seller-disclosed risks

  • An increase in Amazon ad pricing could make the ads unprofitable.
  • Non Amazon Ad campaigns could become more competitive

Business profile

Operating details

Primary markets
US, CA
Registered in
CA
Customer type
B2B and B2C
Trademark
Registered
Private blog network
Not used

Amazon / marketplace metrics

SKUs
20
Parent ASINs
5
Brand Registry
Enrolled
TACoS
18.12%
COGS
24.9%

Continue researching

Similar opportunities

Other current listings with similar business models and economics. How these are selected

Listing #86681

Amazon FBA / eCommerce — Kitchenware

  • Amazon FBA
  • eCommerce
  • Kitchenware
Asking price
$129,089
Monthly profit
$4,965
Owner workload
5 hrs / week
Implied profit / owner hour
$229.15

Same monetization · Similar price and profit

Listing #95453

Amazon FBA / eCommerce — Home

  • Amazon FBA
  • eCommerce
  • Home
Asking price
$89,165
Monthly profit
$3,567
Owner workload
5 hrs / week
Implied profit / owner hour
$164.63

Same monetization · Similar price and profit

Listing #91348

Amazon FBA / eCommerce — Office Supply

  • Amazon FBA
  • eCommerce
  • Office Supply
Asking price
$84,233
Monthly profit
$2,717
Owner workload
4 hrs / week
Implied profit / owner hour
$156.75

Same monetization · Similar price and profit

Source and limitations

How to read this brief

  • Listing data is sourced from the Empire Flippers public marketplace API. Analysis and calculations on this page are produced by Digital Deal Research, which is independent of and not affiliated with Empire Flippers.
  • Figures are reported by the seller to the marketplace. They may be incomplete or inaccurate and are not independently verified here, so every calculation built on them carries the same uncertainty.
  • Seller-provided text is labeled as such and reproduced without edits.
  • Inventory changes continuously — this business may sell, be withdrawn, or change price after this page was generated.
  • Verified financials, traffic data and business identity are obtained through the marketplace and the seller as part of your own due diligence.
  • This is research information, not financial, tax, legal or investment advice, and not a recommendation to buy.
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